He who has done evil,He who has done evil,expects evil. expects evil. bostonian bostonian 5:53:06, Mon Oct 8, 20125:53:06, Mon Oct 8, 2012

Technology has to beTechnology has to beinvented or adopted.invented or adopted.

——Jared DiamondJared Diamond

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The fool who owns an ox is seldom recognized as aThe fool who owns an ox is seldom recognized as afool.fool.

A big part of this interview is about what I call 'TheA big part of this interview is about what I call 'ThePolitics of Content'Politics of Content'The crowd and the cloud: new monetization possibilitiesThe crowd and the cloud: new monetization possibilitiesnot based on Control.not based on Control.Content commerce will be completely redefined as aContent commerce will be completely redefined as aconsequence.consequence.But such a project raises some important questions:But such a project raises some important questions:Who decides what details are important?Who decides what details are important?

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The obstacle is the path.The obstacle is the path.

Syndicate proactive supply-chainsSyndicate proactive supply-chains

Mediocrity is climbing molehills without sweating.Mediocrity is climbing molehills without sweating.

And if I can get it the moment that it's finished, evenAnd if I can get it the moment that it's finished, evenbetter and I pay another premium.better and I pay another premium.Better to tweet 'new track from xyz made me crash myBetter to tweet 'new track from xyz made me crash myVespa' than to use some premade PR message!Vespa' than to use some premade PR message!You have to be different, unique, and honest; have aYou have to be different, unique, and honest; have apowerful persona; and know your brand.powerful persona; and know your brand.This emerges in the Online Social Network as theThis emerges in the Online Social Network as theattachment of non-emotional bits and bytes to emotionalattachment of non-emotional bits and bytes to emotionalcategories for example, "I Like This".categories for example, "I Like This".

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Technology is makingTechnology is makinggestures precise andgestures precise andbrutal, and with thembrutal, and with themmen.men.

——Theodor AdornoTheodor Adorno

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The church is near, but the way is icy. The tavern isThe church is near, but the way is icy. The tavern isfar, but I will walk carefully.far, but I will walk carefully.

Crucially, of course, not yet in terms of the existing lawsCrucially, of course, not yet in terms of the existing lawsand prevailing licensing practices.and prevailing licensing practices.The Traditional media model will not work in OnlineThe Traditional media model will not work in OnlineMedia, going forward the mechanics are entirelyMedia, going forward the mechanics are entirelydifferent.different.Gurus and the like, all of whom have shaped this book.Gurus and the like, all of whom have shaped this book.But equally, when considering a new ontology betweenBut equally, when considering a new ontology betweenhuman and non-human agents it is important to notehuman and non-human agents it is important to notewhere common context exists.where common context exists.

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In conclusionIn conclusionIncubate compelling blogospheresIncubate compelling blogospheresVisualize rich synergiesVisualize rich synergiesMorph transparent wikisMorph transparent wikisand remember: The higher you climb, the heavier youand remember: The higher you climb, the heavier youfall.fall.

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@bostonian@bostonian

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

"The Wanderer's Eye", HPUPhotogStudent,"The Wanderer's Eye", HPUPhotogStudent,

alastc, amymyou, mikecogh, zenalastc, amymyou, mikecogh, zen

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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