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TRANSCRIPT
HDFC Bank NetBanking-DirectPay
Post 9th November 2016, India changed it’s transaction model from cash transaction to digital transaction. This gave an upsurge to all the digital wal-lets and banks to drive the customer towards digital India. As because of this, net banking also saw a rise in it’s transactions. Now Financial institu-tions started seeking for alliances which could help their customer’s stick with them and provide with something unique
The Company:
HDFC Bank, a leading Bank in India with the highest number of net banking users of upto 3 crore+ was looking out for something unique which could engage their Net banking customer’s over and above the average offer’s which every other partner gives, specifically on shopping, e-buying etc.
Engage the net banking customers with some unique and exclusive offers
Break the regular approach of offer only on shopping and normal outdoor activity
Provide the customer some unique local experiences which they would remember for a life time
Executive Summary
The Challenge:
www.xoxoday.com
Xoxoday provided them with a self-handled platform exclusively for HDFC Net Banking customers.
The payment method was also restricted to HDFC Net banking
Page had the top 100 experiences spread across 11 location’s in India
Price offer which was the best in the industry
HDFC was to market the link https://hdfcbank.xoxoday.com
Our Solution:
The audience got opened upto a completely new world of experi-ences around them which they were unaware of
The demand of such experiences rose and brought engagement with the brands
Results:
Want to learn more about Xoxoday's Experiences Platform?
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www.xoxoday.com