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The classical & cinematic music-video channel

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MTV launched in 1981 & revolutionised the way that music was perceived on television. It created a new generation of global music superstars & sparked

an evolution in music-video channels for all pop music genres …

The music-video became king. A way for record companies to promote their artists, for artists to influence, inform & impress & an immediate, accessible

way for audiences to consume music.

THE MUSIC TELEVISION MARKET

What about classical music on television?

• Traditionally classical music on television has targeted a ‘core classical’ audience

• Programs are aimed at an older demographic with a keen interest in core classical music

• Historically channels have offered long-form programming of 3 hour full length concerts & operas

• Subsequently the genre has been considered niche, elitist & for some, boring

Niche television only aims to attract this ‘core classical’ audience, but what about a mass, broad based audience?

Typical ‘core classical’ audience profile, worldwide.

• 60 + demographic

• 70% male

• High income

• Attends operas & concerts

• Retired

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THE CLASSICAL MUSIC MARKET

We know young audiences love orchestral music in movie soundtracks like Gladiator, Harry Potter, Pirates of the Caribbean or Jurassic Park

We know that television audiences consume classical music on a daily basis through film, TV series, sports & adverts ….

We know traditional classical television channels do not appeal to a broad based audience …

Why not create the world’s first ever classical & cinematic music-video channel?

• Mass appeal for a broad base, younger audience

• The world’s leading classical artists as they have never been seen before

• Classic film soundtracks & the music from the movies

• Artists interviews, behind the scenes, live sessions & themed weekends

Welcome to the classical music revolution …

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THE CLASSICAL MUSIC MARKET

C MUSIC TV

• Multiple award winning classical music-video channel; ‘Best Music Channel’ Eutelsat TV Awards

• The first and only satellite, cable & IPTV classical & cinematic music-video channel

• The first classical channel to replace long-form programming with short-form music-videos; 24/7 uninterrupted by advertising

• Attracting a broad base mass audience & revolutionising classical music on television

• More than 4 million paid subscribers

• Multiple distribution platforms to more than 100 countries worldwide

‘C Music TV could change the way that classical music is perceived forever’Julian Lloyd-Webber, The Guardian Newspaper

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C MUSIC TV CONTENT

• Catalogue of over 1000 music-videos plus features & interviews

• A mix of core classical, contemporary classical & cinematic music-videos

• Exclusive in-house productions include Themed Weekends, Artist Interviews & Live Sessions

• A weekly rotation of 600 videos with an annual refresh rate of 50%

• Programs are scheduled by mood & designed to engage audiences throughout the day

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PROGRAMMING & SCHEDULING

C Music TV has become the global leader in providing classical & cinematic music-videos to a broad base younger television audience. By mixing classical

music with film soundtracks, C Music TV demonstrates the universal appeal of classical music.

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Program Segments

Dawn Chorus – celebrate the start of a brand new day with the most beautiful selection

Cappuccino Classics – stir your senses with the finest blend of classical & film music-videos

Soothing Sounds – relax & unwind to a soothing selection of classical & film music-videos

Hall of Fame - celebrate the world’s greatest composers, singers, orchestras & musicians

Tenors & Divas - the finest vocal talents from classical, opera & film

Afternoon Overture – the best classical, cinematic & crossover music-videos guaranteed

Simply Strings – the finest string arrangements from orchestras to quartets & soloists

Evening Encore – be inspired by an exclusive selection of world class artists, composers & opera

Moonlight Melodies – an exquisite, hand-picked assortment of classical, film & contemporary music

Hourly Features

Blockbuster - the latest theatrical film releases, back to back

VIP Video - spotlight of new releases & videos you must see

Weekend Segments

Saturday Selection

Sunday Selection

Close Ups - interviews with featured artists, composer & musicians

Special Features

The Big Weekend - themed weekends with a focus on film, artists, composers

C Music Sessions - live recordings with featured new artists

celebrate the weekend with a varied music of the

world’s finest music from the latest releases

ORIGINAL COMMISSIONS

THE BIG WEEKEND: A themed weekend that focuses on an artist, composer, film or event that demonstrates the broad appeal of classical music beyond the

concert hall. The weekend includes behind the scenes features, interviews, music-videos & program notes.

RECENT FEATURES:

• The Oscars 2017: Best Film Score

• Icon Collaborations: John Williams & Steven Spielberg

• Artist Profile: Lang Lang

• Superheroes: The evolution of superhero soundtracks

• Icons: Hans Zimmer

• Artist Profile: The Piano Guys

• In Space: The most iconic soundtracks from the silver screen

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ORGINAL COMMISSIONS

CLOSE UP: A series of interviews with featured artists made by our in-house production team or in conjunction with regional partners & record labels.

RECENT INTERVIEWS: Hans Zimmer, Michael Nyman, Katherine Jenkins, Julian Lloyd Webber, Angela Gheorghiu, Maria Callas, Rachel Portman, Sarah

Chang, Gavin Greenaway, John Rutter, Amy Dickson …

LIVE SESSIONS: Exclusive music performances filmed in the studio or live in concert.

RECENT SESSIONS: Julian Lloyd-Webber, 2CELLOS, Tamara Konstantin, Gavin Greenaway, Tine Thing Helseth, Jack Cheshire, Rachael Dadd …

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IPAD, MOBILE AND ONLINE

The C Music TV website offers iPad, tablet & mobile users exclusive information & news about the music, artists & composers featured on air while

they watch. This offers audiences the opportunity to discover more about our music & artists.

Regular updates, news & stories via Facebook, Twitter and YouTube.

Discover more at www.cmusic.tv

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Website Facilities:

• Search by code, artists or keyword

• Artist interviews

• Artist biographies

• Artists recordings

• Click to listen

• Click to buy

• Latest news

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COUNTRY

BULGARIA

CROATIA

CZECH REPUBLIC

ESTONIA

FRANCE

GERMANY

GIBRALTAR

OPERATOR

DIGITAL CABLE TV

EVROKOM TSAREVETS

NET 1 LIMITED

PLEVEN SPRINT

VIVACOM

VIPNET

O2 CZECH REPUBLIC

UPC

AS STARMAN

STV

TELIA EESTI

BOUYGUES TELECOM

FREE

SFR

M7 GROUP

M7 OTT

MAGINE

MEDIAPOOL

ZATTOO

GIBRALTAR TELECOM

COUNTRY

GREECE

HUNGARY

ICELAND

LITHUANIA

LUXEMBOURG

MACEDONIA

MALTA

MOLDOVA

MONTENEGRO

POLAND

PORTUGAL

OPERATOR

COSMOTE

VODAFONE PANAFON

WIND

KLAPKA

PR TELECOM

365 MEDIA

TELERENA SPLIUS

POST TELECOM

INEL INTERNACIONAL

TRD ROBI

MELITA

MULTIPLUS GO

ARAX IMPEX

ORANGE

MTEL

INEA

RET-SAT 1

TELEQIZJA KABLOWA

MEO

NOWO

VODAFONE PORTUGAL

ZAP

EUROPE

COUNTRY

AUSTRALIA

INDONESIA

MALDIVES

SOUTH KOREA

SRI LANKA

OPERATOR

FETCH TV

BARWIN MEDIA

THUNDR

TRANSVISION

DHRAAGU

KT SKYLIFE

SK BROADBAND

SRI LANKA TELECOM

ASIA PACIFIC

COUNTRY

DOMINICAN REPUBLIC

MEXICO

OPERATOR

TRICOM

MEGACABLE

LATIN AMERICA

DISTRIBUTION

OPERATOR

CENTRA KLIF

E LIGHT TELECOM

TATTELECOM

MGTS

IKOM

SATRO

UPC

TTNET

COUNTRY

RUSSIA

SERBIA

SLOVAKIA

TURKEY

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EUTELSAT 9B EUROPE

HISPASAT 30W-5 EUROPE

EUTELSAT 36B SOUTH AFRICA

ASIASAT 5 C BEAM ASIA PACIFIC

MEASAT 3B INDONESIA

PALADA D INDONESIA

KOREASAT 6 SOUTH KOREA

HORIZONS 2 RUSSIA, CENTRAL & EUROPE

2008

2011

2013

2014

DISTRIBUTION

C Music TV has 8 satellite signals globally as well as localised playout in Central and South America

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CARRIAGE

• 8 satellite signals globally & centralised playout in Central & South America

• C Music TV can be carried on an individual playout basis in HD & SD

• Distribution exclusively to Pay TV networks; DTH; Cable; IPTV;

• Available for catch up; broadband; mobile; OTT;

• The channel works best as part of the first tier subscriber package as a thematic music television channel