By:

ANSHUMAN07/MBA/41

Presentation

Contents :1. Company Overview

2. Indian IT Industry

3. Demand & Supply

4. About HCL CDC

Hindustan Computers Limited, one of India's largest electronics, computing and information technology company

Founded in 1976 by Shiv Nadar, Ajai Chowdhary and four of their colleagues

Based in Noida, (UP), the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems

HCL : Overview

DEMAND

SHORTAGE ANTICIPATED0.5 MILLION

SUPPLY

2.3 million IT Professionals by 2010

Supply limit to 1.8 million

Shortage anticipated 0.5 Million

The Industry

The birth of a leader

Global vision & mission : To develop World – Class, Quality IT Professional to meet ever expanding requirement of the industry.

Coaching Institute

CDC

“Positioning is not what we do to a product. Positioning is what we do to the mind of the Customers”Product must be identified as being best in some way For example: BMW is “the ultimate driving machine”; HCL CDC “ Only a leader can transform you into a leader”

Positioning

Positioning is primarily a communication exercise

ACTIVITY : 1Competitors

Analysis

1. COMPARISON HCL-CDC IIHT APTECH BRAINWARE NIIT

10000 SQ FT YES NO NO NO YES

PLACEMENT ASSISTANCE YES YES YES YES YES

HARDWARE / SOFTWARE YES NO NO YES YES

ANTISTATIC LABS YES NO NO NO NO

BRANCHES IN KOLKATA YES YES YES YES YES

INSTANT UPDATION OF ENROLLED COURSE

YES NO NO NO NO

FEES Above Rs 50,000 YES NO NO NO YES

INDUSTRY YES NO NO NO NO

INDUSTRY FACULTY YES NO NO NO NO

STRENGTHS

Industry experience of 32 Yrs

World Class IT Infrastructure for Practical Exposure

Contemporary Knowledge and Real Time ExperienceRequired by the Industry

The faculties from the Industry

Further Scope Support of US$ 4.8 bn. & 32

years old brand Wider scope to tap major

portion of IT training market CDC can get a substantial

number of students after graduation exam

During summer vacation they can be approached for short term courses

Reaching customers through road shows, Canopies shows

The HCL brand can be used excessively to leverage CDC.

The HCL brand has a good image and goodwill of 32 years old IT industry

Help CDC in getting an edge over its competitors in the long run