Tap

‘N’ G

o

TEA

M M

EM

BE

RS

Jon

Nat

ola

Tyle

r Dic

kon

Qui

nn K

acire

k

Yuto

ng W

u

Rac

hel R

eed

HC

I SP

RIN

G 2

017

| FIN

AL

PR

OJE

CT

PRO

JEC

T O

VER

VIEW

Tapi

ngo

is a

mob

ile c

omm

erce

app

licat

ion

that

offe

rs “o

rder

ahe

ad” f

or p

icku

p an

d fo

od d

eliv

ery.

Lau

nche

d in

201

2, th

e ap

plic

atio

n is

diffe

rent

from

its

com

petit

ors

due

to th

eir f

ocus

on

the

colle

ge c

ampu

s m

arke

t. Th

e ap

p al

low

s th

e us

er to

sca

n th

roug

h m

enus

of

thei

r fav

orite

ven

dors

on

cam

pus,

pla

ce a

n or

der w

hile

in c

lass

or t

heir

dorm

, and

then

pic

k it

up w

hen

it’s

read

y.

Loca

ted

on 1

00 c

ampu

ses

thro

ugho

ut th

e U

nite

d S

tate

s an

d C

anad

a, th

e co

mpa

ny h

as re

ceiv

ed o

ver 3

6 m

illio

n do

llars

in v

entu

re

fund

ing.

The

app

cur

rent

ly h

olds

a 3

.5/5

revi

ew s

core

on

the

Goo

gl P

lay

Sto

re a

nd a

2 s

tar r

atin

g on

the

Itune

s st

ore.

The

prob

lem

s w

ith th

e cu

rren

t app

licat

ion:

●N

o w

ay to

vie

w th

e m

enu

in th

e cu

rren

t app

with

out h

avin

g th

e ap

p ad

ding

it to

you

r bag

. So

user

s le

ave

the

app

tem

pora

rily

to v

iew

the

men

u be

fore

ord

erin

g.

●N

o w

ay to

see

how

muc

h m

oney

you

hav

e le

ft on

you

r mea

l pla

n.

●C

urre

ntly

dis

play

s al

l the

rest

aura

nts

on c

ampu

s w

ithou

t any

thou

ght o

r org

aniz

atio

n.

Our

Vis

ion

Our

vis

ion

is to

brin

g a

reva

mp

of th

e ov

eral

l the

me,

layo

ut, a

nd o

rgan

izat

ion

of th

e Tapingo

app.

Our

goa

l was

to p

rovi

de a

dditi

onal

feat

ures

that

use

rs h

ad b

een

requ

estin

g, s

uch

as th

e m

eal p

lan

bala

nce

and

the

abili

ty to

vie

w th

e ite

m’s

con

tent

s w

ithou

t put

ting

it

into

you

r bag

.

We

feel

that

thes

e ad

ditio

nal u

pdat

es w

ould

real

ly h

elp

the

app

beco

me

the

cent

ral h

ub fo

r the

ir cu

linar

y ne

eds

on c

ampu

s, b

ecau

se

no lo

nger

wou

ld s

tude

nts

have

to le

ave

the

app

to v

iew

men

us o

r che

ck th

eir b

alan

ce o

n th

eir m

eal p

lan-

-it w

ould

be

right

ther

e fo

r

ever

yone

to s

ee.

We

also

mad

e m

ajor

reno

vatio

ns to

the

over

all l

ayou

t of t

he a

pplic

atio

n’s

rest

aura

nt s

elec

tion,

by

prov

idin

g nu

mer

ous

filte

ring

optio

ns th

at s

hall

allo

w fa

ster

sel

ectio

ns fo

r any

situ

atio

n.

BR

AIN

STO

RM

ING

PR

OC

ESS

Afte

r add

ress

ing

wha

t the

sta

te o

f the

app

was

, the

ske

tchi

ng p

hase

beg

an. N

umer

ous

idea

s w

ere

pres

ente

d on

how

to b

ring

the

best

filte

ring

and

orga

niza

tiona

l met

hod

for

the

appl

icat

ion.

CONTINUED…

WIREFRAMING

USE

R R

ESEA

RC

HW

hat a

re th

e 3-

5 m

ost i

mpo

rtant

thin

gs y

ou le

arne

d?

1.E

very

one

look

s at

thin

gs d

iffer

ently

. So

show

you

r des

igns

to p

eopl

e an

d ge

t fee

dbac

k fro

m th

em. Y

ou’ll

be s

urpr

ised

how

man

y si

mpl

e th

ings

that

you

may

hav

e m

isse

d w

hen

anot

her s

et o

f eye

s ta

kes

a lo

ok a

t it.

2.D

on’t

be to

o at

tach

ed to

any

one

feat

ure

or d

esig

n, a

bet

ter o

ne is

alw

ays

out t

here

.

3.Th

ink

outs

ide

the

box,

whe

n yo

u be

gin

to p

ush

boun

darie

s of

wha

t is

conv

entio

nal y

ou c

an c

ome

up w

ithin

nova

tive

desi

gns

that

allo

w fo

r a m

ore

inte

ract

ive

expe

rienc

e.

How

did

this

cha

nge

your

app

roac

h to

the

desi

gn?

We

wer

e w

illin

g to

wor

k w

ith m

ultip

le id

eas

and

not s

ettle

for a

nyon

e pa

rticu

lar d

esig

n or

layo

ut.

This

allo

wed

us

to c

ome

up w

ith m

any

conc

epts

and

idea

s th

at w

e co

uld

blen

d in

to o

ne re

ally

goo

d de

sign

.

How

wou

ld y

ou c

hang

e yo

ur re

sear

ch m

etho

d?

We

wou

ld a

sk m

ore

peop

le, a

nd a

sk m

ore

prob

ing

ques

tions

to g

et e

ven

bette

r fee

dbac

k.

DES

IGN

CH

ALL

ENG

ES

●M

enu

Cat

egor

ies:

One

of t

he b

igge

st d

esig

n pr

oble

ms

that

we

face

d w

as p

riorit

izin

g w

hat

cate

gory

but

tons

for t

he m

enu

page

. Thi

s is

bec

ause

we

didn

’t w

ant t

o ov

erlo

ad th

e m

enu

page

with

man

y ca

tego

ries

and

filte

rs th

at w

ould

ulti

mat

ely

slow

dow

n th

e us

er’s

dec

isio

n

mak

ing.

●Lo

catio

n A

ddre

sses

: One

des

ign

prob

lem

we

face

d w

as o

n ho

w to

take

acc

ount

for

colle

ctin

g us

ers

favo

rite

addr

esse

s, s

o th

ey c

ould

eas

ily s

witc

h be

twee

n ad

dres

ses

at a

mom

ent's

not

ice.

We

ende

d up

dec

idin

g th

at th

e ap

plic

atio

n w

ould

use

you

r cur

rent

addr

ess,

but

you

cou

ld s

ave

an a

ddre

ss o

r loc

atio

n so

you

cou

ld q

uick

ly ju

mp

to th

at a

rea’

s

rest

aura

nts

and

orde

r foo

d fo

r whe

n yo

u ar

rive.

●C

olor

Sch

eme:

The

orig

inal

col

or s

chem

e fo

r Tap

ingo

was

a v

ery

brig

ht o

rang

e th

at w

as

hard

on

the

eyes

. So

it to

ok s

omet

ime

to fi

gure

out

the

best

them

e to

use

.

UI D

ESIG

NIN

G

NE

XT

LEV

ELS

●1.

) Mor

e U

ser

Test

ing:

Brin

ging

in a

wid

er ra

nge

of p

eopl

e to

vie

w th

e ap

plic

atio

n an

d gi

ve th

eir o

pini

ons

and

thou

ghts

on

the

proj

ect.

This

wou

ld a

llow

us

to ju

dge

how

wel

l our

des

ign

is c

ompa

red

to th

e pr

evio

us ta

ping

o,

alon

g w

ith w

hat f

eatu

res

they

wan

t.

●2.

)Del

iver

y an

d Ti

ppin

g Fu

nctio

nalit

y: C

reat

ing

the

func

tiona

lity

for d

eliv

ery

to d

orm

room

s an

d ap

artm

ents

near

cam

pus,

as

wel

l as

addi

ng a

feat

ure

for t

he u

ser t

o ch

oose

how

muc

h th

ey w

ould

wan

t to

tip th

e dr

iver

s.

XD P

RO

TOTY

PE

WA

LKTH

RO

UG

H