HCA Advanced Developer Workshop

David ScruggsPlatform Architectdscruggs@salesforce.com770-837-0241

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda

Introduction to the Salesforce1 Platform

Salesforce1 + Visualforce

Salesforce1 + Canvas

Apex + APIs

Wrap-Up

Introduction to the Salesforce1 Platform

Salesforce1 Platform

Salesforce is a Platform Company. Period.-Alex Williams, TechCrunch

500MAPI Calls Per Day6BLines of

Apex4M+Apps Built on the Platform

72BRecords Stored

Salesforce1 Platform

Core Services

Chatter

Multi-languag

e

Translation

Workbench

Email Service

s

Analytics

CloudDatabas

e

SchemaBuilder

Search

Visualforce1

MonitoringMulti-tenant

Apex

Data-level

Security

Workflows

APIs

Mobile Services

Social

APIs

Analytics

APIs

Bulk APIsREST APIs

Metadata

APIs

SOAP APIs

Private App

Exchange

Custom Actions

Identity

Mobile Notificatio

ns

Tooling

APIs

Mobile Packs

Mobile SDK

Offline Support

Streaming

APIs

Geolocation

ET 1:1 ET Fuel

Heroku1

Heroku Add-Ons

Sharing Model

ET API

Program Materials

Free Developer

Environment

http://developer.force.com/join

Workbookhttp://bit.ly/dfc_adv_workbook

Slideshttp://www.slideshare.net/davescruggs/hca

-advanced-developer-workshop

Program Materials

Warehouse Data Model

Merchandise

Name Price Inventory

Pinot $20 15

Cabernet $30 10

Malbec $20 20

Invoice

Number Status Count Total

INV-01 Shipped 16 $370

INV-02 New 20 $400

Invoice Line Items

Invoice Line Merchandise Units Sold

Value

INV-01 1 Pinot 1 $20

INV-01 2 Cabernet 5 $150

INV-01 3 Malbec 10 $200

INV-02 1 Pinot 20 $400

Install in your org: bit.ly/1hFwqaDI

APEX

ApexCloud based programming language

public with sharing class myControllerExtension implements Util {

private final Account acct; public Contact newContact {get; set;} public myControllerExtension(ApexPages.StandardController stdController) { this.acct = (Account)stdController.getRecord(); }

public PageReference associateNewContact(Id cid) { newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1]; newContact.Account = acct; update newContact; }}

Class and Interface based

Scoped Variables

Inline SOQL

Inline DML

Apex Anatomy

Salesforce1 + Visualforce

Standard ControllersCustom ControllersCustom Extensions

Data bound components

Controller Callbacks

Visualforce Anatomy

<apex:page StandardController="Contact" extensions="duplicateUtility" action="{!checkPhone}">

<apex:form>

<apex:outputField var="{!Contact.FirstName}” /> <apex:outputField var="{!Contact.LastName}" />

<apex:inputField var="{!Contact.Phone}" /> <apex:commandButton value="Update" action="{!quicksave}" />

</apex:form>

</apex:page>

@RemoteAction public static String updateMerchandiseItem(String productId, Integer newInventory) { List<Merchandise__c> m = [SELECT Id, Total_Inventory__c from Merchandise__c

WHERE Id =: productId LIMIT 1]; if (m.size() > 0) { m[0].Total_Inventory__c = newInventory; try { update m[0]; return 'Item Updated'; } catch (Exception e) { return e.getMessage(); } } else { return 'No item found with that ID'; } } }

JavaScript Remoting Access Apex from JavaScript

Asynchronous Responses

$(".updateBtn").click(function() { var id = j$(this).attr('data-id'); var inventory = parseInt(j$("#inventory"+id).val()); $.mobile.showPageLoadingMsg();

MobileInventoryExtension.updateMerchandiseItem(id, inventory,handleUpdate);});

Apex

JavaScript in

Visualforce

<apex:component controller="GeoComponentController">

<apex:attribute name="lat" type="Decimal" description="Latitude for geolocation query" assignTo="{!lat}” />

<apex:attribute name="lon" type="Decimal" description="Longitude for geolocation query" assignTo="{!lon}” />

<c:GeoComponent lat=”8.9991" lon=”10.0019" />

Custom Components

<apex:page > <apex:insert name="detail" /> <div style="position:relative; clear:all;"> <apex:insert name="footer" /> </div></apex:page>

<apex:page StandardController="Invoice__c" > <apex:composition template="WarehouseTemplate"> <apex:define name="detail"> <apex:detail subject="{!Invoice__c.Id}" /> </apex:define>

Page Templates

<chatter:follow/>

<chatter:newsfeed/>

<chatter:feed/>

<chatter:followers/>

<chatter:feedAndFollowers/>

Chatter Components

Email Templates Generate PDFsEmbed in Page Layouts

Mobile Interfaces Page Overrides

Common Use Cases

Visualforce ControllersApex for constructing dynamic pages

ViewstateHashed information block to track server side transports

Reducing Viewstate

//Transient data that does not get sent back, //reduces viewstatetransient String userName {get; set;}

//Static and/or private vars //also do not become part of the viewstatestatic private integer VERSION_NUMBER = 1;

Reducing Viewstate

//Asynchronous JavaScript callback. No viewstate.//RemoteAction is static, so has no access to Controller context@RemoteActionpublic static Account retrieveAccount(ID accountId) { try { Account a = [SELECT ID, Name from ACCOUNT WHERE Id =:accountID LIMIT 1]; return a; } catch (DMLException e) { return null; }}

Handling Parameters

//check the existence of the query parameterif(ApexPages.currentPage().getParameters().containsKey(‘id’)) { try {

Id aid = ApexPages.currentPage().getParameters().get(‘id’); Account a =

[SELECT Id, Name, BillingStreet FROM Account WHERE ID =: aid]; } catch(QueryException ex) { ApexPages.addMessage(new ApexPages.Message( ApexPages.Severity.FATAL, ex.getMessage())); return; } }

SOQL Injection

String account_name = ApexPages.currentPage().getParameters().get('name');

account_name = String.escapeSingleQuotes(account_name);

List<Account> accounts = Database.query('SELECT ID FROM Account WHERE Name

= '+account_name);

Cookies

//Cookie = //new Cookie(String name, String value, String path, // Integer milliseconds, Boolean isHTTPSOnly)public PageReference setCookies() {Cookie companyName =

new Cookie('accountName','TestCo',null,315569260,false); ApexPages.currentPage().setCookies(new Cookie[]

{companyName}); return null; } public String getCookieValue() { return ApexPages.currentPage().

getCookies().get('accountName').getValue(); }

Inheritance and Construction

public with sharing class PageController implements SiteController {

public PageController() { } public PageController(ApexPages.StandardController stc) { }

Controlling Redirect

//Stay on same pagereturn null;

//New page, no ViewstatePageReference newPage = new Page.NewPage();newPage.setRedirect(true);return newPage;

//New page, retain ViewstatePageReference newPage = new Page.NewPage();newPage.setRedirect(false);return newPage;

Unit Testing Pages

//Set test pageTest.setCurrentPage(Page.VisualforcePage);

//Set test dataAccount a = new Account(Name='TestCo');insert a;

//Set test paramsApexPages.currentPage().getParameters().put('id',a.Id);

//Instatiate ControllerSomeController controller = new SomeController();

//Make assertionSystem.assertEquals(controller.AccountId,a.Id)

Visualforce ComponentsEmbedding content across User Interfaces

Visualforce Dashboards<apex:page controller="retrieveCase"

tabStyle="Case"> <apex:pageBlock> {!contactName}s Cases<apex:pageBlockTable value="{!cases}" var="c"> <apex:column value="{!c.status}"/><apex:column value="{!c.subject}"/> </apex:pageBlockTable> </apex:pageBlock></apex:page>

Custom Controller

Dashboard Widget

Page Overrides

Select Override

Define Override

Templates<apex:page controller="compositionExample"> <apex:form > <apex:insert name=”header" /> <br /> <apex:insert name=“body" />

Layout inserts

Define withComposition

<apex:composition template="myFormComposition"> <apex:define name=”header"> <apex:outputLabel value="Enter your favorite meal: " for="mealField"/> <apex:inputText id=”title" value="{!mealField}"/> </apex:define><h2>Page Content</h2>

<apex:component controller="WarehouseAccountsController"><apex:attribute name="lat" type="Decimal" description="Latitude for Geolocation Query" assignTo="{!lat}"/><apex:attribute name="long" type="Decimal" description="Longitude for Geolocation Query" assignTo="{!lng}"/><apex:pageBlock >

Custom Components

Define Attributes

Assign to Apex

public with sharing class WarehouseAccountsController {

public Decimal lat {get; set;} public Decimal lng {get; set;} private List<Account> accounts; public WarehouseAccountsController() {}

Page Embeds

Standard Controller

Embed in Layout

<apex:page StandardController=”Account”

showHeader=“false”<apex:canvasApp

developerName=“warehouseDev”

applicationName=“procure”

Extending Salesforce1 with Visualforce Pagesbit.ly/1f7feZNTime: 60 Minutes

Salesforce1 + Canvas

CanvasFramework for using third party apps within Salesforce

Any Language, Any Platform

• Only has to be accessible from the user’s browser• Authentication via OAuth or Signed Response• JavaScript based SDK can be associated with any language• Within Canvas, the App can make API calls as the current user• apex:CanvasApp allows embedding via Visualforce

Canvas Anatomy

Integrating Your Web Applications in Salesforce1 with Force.com Canvashttp://bit.ly/1n8C4WK Time: 45 Minutes

Apex + APIs

“Universal Connectors”

http://makezine.com/2012/03/19/universal-adapter-set-for-construction-toys/

Apex TriggersEvent based programmatic logic

Controlling Flow

trigger LineItemTrigger on Line_Item__c (before insert,

before update) { //separate before and after if(Trigger.isBefore) { //separate events if(Trigger.isInsert) {

System.debug(‘BEFORE INSERT’); DelegateClass.performLogic(Trigger.new); //

Delegates

public class BlacklistFilterDelegate{ public static Integer FEED_POST = 1; public static Integer FEED_COMMENT = 2; public static Integer USER_STATUS = 3; List<PatternHelper> patterns {set; get;} Map<Id, PatternHelper> matchedPosts {set; get;} public BlacklistFilterDelegate() { patterns = new List<PatternHelper>(); matchedPosts = new Map<Id, PatternHelper>(); preparePatterns(); }

Static Flags

public with sharing class AccUpdatesControl { // This class is used to set flag to prevent multiple calls public static boolean calledOnce = false; public static boolean ProdUpdateTrigger = false;

}

Chatter Triggers

trigger AddRegexTrigger on Blacklisted_Word__c (before insert, before update) {

for (Blacklisted_Word__c f : trigger.new) { if(f.Custom_Expression__c != NULL) { f.Word__c = ''; f.Match_Whole_Words_Only__c = false; f.RegexValue__c = f.Custom_Expression__c; } else f.RegexValue__c = RegexHelper.toRegex(f.Word__c, f.Match_Whole_Words_Only__c); } }

Scheduled ApexCron-like functionality to schedule Apex tasks

Schedulable Interface

global with sharing class WarehouseUtil implements Schedulable { //General constructor global WarehouseUtil() {} //Scheduled execute global void execute(SchedulableContext ctx) { //Use static method for checking dated invoices WarehouseUtil.checkForDatedInvoices(); }

Schedulable Interface

System.schedule('testSchedule','0 0 13 * * ?',new WarehouseUtil());Via Apex

Via Web UI

Batch ApexFunctionality for Apex to run continuously in the background

Batchable Interface

global with sharing class WarehouseUtil implements Database.Batchable<sObject> {

//Batch execute interface global Database.QueryLocator start(Database.BatchableContext BC){ //Start on next context } global void execute(Database.BatchableContext BC,

List<sObject> scope) { //Execute on current scope } global void finish(Database.BatchableContext BC) { //Finish and clean up context }

}

Unit Testing

Test.StartTest(); System.schedule('testSchedule','0 0 13 * * ?',new,WarehouseUtil()); ID batchprocessid = Database.executeBatch(new WarehouseUtil());Test.StopTest();

OAuthIndustry standard method of user authentication

RemoteApplication

SalesforcePlatform

Sends App Credentials

User logs in,Token sent to callback

Confirms token

Send access token

Maintain session withrefresh token

OAuth2 Flow

Apex EndpointsExposing Apex methods via SOAP and REST

Apex SOAP

global class MyWebService { webService static Id makeContact(String lastName, Account a) { Contact c = new Contact(lastName = 'Weissman',

AccountId = a.Id); insert c; return c.id; }}

Apex REST

@RestResource(urlMapping='/CaseManagement/v1/*')global with sharing class CaseMgmtService{

@HttpPost global static String attachPic(){ RestRequest req = RestContext.request; RestResponse res = Restcontext.response; Id caseId = req.requestURI.substring(req.requestURI.lastIndexOf('/')+1); Blob picture = req.requestBody; Attachment a = new Attachment (ParentId = caseId, Body = picture, ContentType = 'image/

Apex EmailClasses to handle both incoming and outgoing email

Outgoing Email

Messaging.SingleEmailMessage mail = new Messaging.SingleEmailMessage(); String body = count+' closed records older than 90 days have been deleted';

//Set addresses based on labelmail.setToAddresses(Label.emaillist.split(','));mail.setSubject ('[Warehouse] Dated Invoices'); mail.setPlainTextBody(body); //Send the emailMessaging.SendEmailResult [] r = Messaging.sendEmail(new Messaging.SingleEmailMessage[] {mail});

Incoming Email

global class PageHitsController implements Messaging.InboundEmailHandler { global Messaging.InboundEmailResult handleInboundEmail( Messaging.inboundEmail email, Messaging.InboundEnvelope env) { if(email.textAttachments.size() > 0) { Messaging.InboundEmail.TextAttachment csvDoc =

email.textAttachments[0]; PageHitsController.uploadCSVData(csvDoc.body); } Messaging.InboundEmailResult result = new

Messaging.InboundEmailResult(); result.success = true; return result; }

Incoming Email

Define Service

Limit Accepts

Team DevelopmentTools for teams and build masters

Metadata API

API to access customizations to the Force.com platform

Migration Tool

Ant based tool for deploying Force.com applications

Continuous Integration

SourceControl

Sandbox

CI ToolDE

FailNotifications

Development Testing

Tooling API

Access, create and edit Force.com application code

Tutorial 472 – Create an Apphttp://bit.ly/dfc_adv_workbook

Time: 30 MinutesNote: use bit.ly/1b1Runu as the Gist.

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The Wrap Up