HbbTV Overview

Régis Saint Girons HTTV CEO

President HD Forum France

Chairman HbbTV Marketing Group

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Technology and solution provider for Connected TV HbbTV Leader 2014 CSI-IBC award

End to End HbbTV Product Line Head End Servers

All French HbbTV Broadcasters Sentech in South Africa

STB Hybrid TVOS DVBT2: Excaf in Senegal DVBS: Parabole Réunion IPTV: KabelKiosk in Germany

International implementation French Headquarter since 1999, Office in Singapore

HTTV – High Tech TV

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Broadcaster initiative Gives the Broadcaster freedom to enhanced their TV programs

Gives the user the best service access through TV channels Guaranty service interoperability on any HbbTV devices

The best of the Television and the best of the Internet Designed to work in pure Broadcast or in a mixed of Broadcast

and Broadband (OTT)

The most deployed open interactive TV standard Deployed in over 20 countries and on more than 20M devices

Provides cost-effective reach to the widest audience

Moving to Pay TV

Hybrid broadcast broadband TV

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HbbTV deployment map

October 2014

in regular operation announced / trials under consideration

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Fast HbbTV device deployments

Over 20 Million devices 15 Million devices sold in

Germany

Mix of TVs and STBs

Technology established in 3 years only

In 2015 80% of total TV sold in France will be HbbTV

Source SevenOne media German deployments

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Digital receivers are by far the largest DSO investment

This investment can be made at the lowest cost with no long term opportunity goals No additional revenue opportunity Poor quality and lack of interoperability could generate

additional costs

Africa could take advantage of its late digital TV start to leapfrog and use latest mature technologies with HbbTV to create additional value and future proofness Value for the consumer: easy access to more content Value for the government: reducing the digital divide Value for the broadcasters: enhanced TV program Value for the business: pay on demand video services

HbbTV for Africa ?

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Entire program offering: linear and on-demand 7 days into the past Can be shared across all channels from the same broadcaster

EPG

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High usage in Europe (several million users per day) Keeps the established and well known UI (numbered pages) Web-based technology offers lots of Internet features

Information services

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Microsites user experience Improved Brand Awareness

Advertising campaigns

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Enhanced Live TV Programs with interactive service Early Warning On demand education programs (VOD or Push VOD)

Education & Health

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7 days catch-up (ReplayTV) into the past Start-over the most used service in France Available on both free and premium channels

Catch-up, Start-over, VOD, Push VOD

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Change font sizes for readability Sign language via additional stream

Improved Accessibility The Business Landscape

page 12

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Network Operator HbbTV services

Making Network operator’s HbbTV services coexisting with the Broadcast HbbTV services Kabelkiosk, Fransat example

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Live demonstration

Thank You

regis.saintgirons@httv.fr