Social Media, Internet, and Architecture

• Means of interactions among people in which they connect to each other, share content, and

exchange ideas

• 190 million social media users in the United States

What is

social

media?

Twitter & Facebook account for 22% of time spent on the Internet

Social media adoption in architecture lags

compared to other industries

Inc. 500 are the fastest growing small businesses in the USA

VS.

90% of the Inc 500 companies are active on at

least one social media network

Architecture Firms - Thought Leaders* *As defined by

Architectural Record, ARCHITECT Magazine, Building

Design + Construction

Source: Knowledge Architecture

Only 56% of top architecture firms are active on at least one

social media network

Gensler Social Media Presence

• Very active on Twitter, with organic audience of over 30,000 users

• Has three separate Twitter feeds targeted towards commercial users, urban users, and general users

HOK Social Media Presence

• Posts content relating to sustainability, architectural programming, etc.

• Engages current clients with questions and mostly leads to brand awareness

Study data from Knowledge Architecture

Adoption of Social Media in Architecture

Size of firm (# employees) of leading architecture firms that

actively use social media

Size of firm (# employees) of

architecture firms in the industry

The greater architecture industry is even less likely than the industry leaders to be active users of social media networks because they have

fewer resources to devote to marketing and client outreach

AIA 2012 Survey

KD Architecture Social Media Presence

• Small architectural firm

• No social media followers and very little presence online

• Facebook profile incomplete

• No posts geared towards clients

• Major social media networks are not focused on architecture community

• Hard to target your desired audience

• Difficult to quantify ROI to justify resource allocation

Why is there a lag in social

media adoption?

Architecture Social Media Tools

• Social media tools directly applicable to the architectural community and their clients address many of these issues

• We will review some social media networks most effective for the architectural community for displaying and showcasing work, advanced networking, for winning new work, and making project management more efficient

Display or showcase portfolio to peers and potential clients through a social network

Ways to Display Projects to the Community

Architizer

Archello

Advantages•Built exclusively for architects•Discover latest architectural projects to stay updated on the latest innovations in the industry•53,317 projects from 13,949 firms on Architizer

Displaying your portfolio on social media networks

Drawbacks•Limited methods to get in touch with potential clients (online messaging system)•No facilitated connections to clients or ability to express interest in working for clients that browse your portfolio•“Architects only view other architects. The profile exposure I got was just interest from my friends.”

Social Media Sales Tools

Advanced networking tools for client outreach

LinkedIn Sales Navigator

Advantages

•Much more robust than basic LinkedIn functionality

•Maximize BD with powerful search functions: department, industry, company size, years of industry experience, etc.

•Use InMail or mutual connections for intros

Drawbacks

•Cannot display projects or search by services and be discovered

Simplify the process for finding qualified vendors by connecting with people, projects and companies on the HB

Network.

Honest Buildings combines Architizer’s

ability to showcase your work with LinkedIn’s

power to connect directly with clients

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Overview

• Company Profiles, Project Case Studies & Building Profiles create a unique database that we use to find qualified solution providers

• Our HB Match service generates a custom short list of candidates from this rich network of information

How do we find a match?

“Honest Buildings syncs the needs of one entity with the skill set of another in a pragmatic and efficient process. I’m excited to see Honest Buildings grow into a virtual introduction platform that becomes a standard for the entire building industry.”

-Brett Leonhardt, Director, Benchmark Real Estate Group

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Overview

Mackay + Partners Company Profile

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Overview

CGL Project Portfolio Case Study

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Overview

Architecture opportunities on HB

Recent project opportunities for architects include:

Commercial fit-outs of office space

Residential renovations for luxury rental units

Residential renovations for walk-up units

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Overview

Architects using HB to find subconsultants and contractors

Recent matches for subconsultants & contractors include:

MEP Engineering

Structural engineering

General contracting

Millworking

HB reaches out to thousands of companies within the HB Network and beyond to find the best solution providers for:

Architecture Engineering Contractors

We evaluate solution providers using criteria that take advantage of data uniquely available to our network:

Similarity of past projects to current specifications Depth of experience in targeted building type or

geographical area Company size and strength of the local team Client feedback received through the Honest Buildings

network Additional filters requested by YOU

Software

Where can we help?

Value of the HB Network

Win contracts by meeting new clients who have already expressed interest in working with you

Save time developing a short list of candidates in areas you don’t frequently commission projects

Explore new options by finding highly qualified candidates to compare against your preferred solution providers

Leverage technology to make better decisions, more efficiently.

Contact: NICK KATZ, LEED AP, FRICSMobile: 078 0553 9218Email: NICK@HONESTBUILDINGS.COM

DISCOVER. CONNECT. MANAGE. TRANSACT.