hazz design intentional invention plan

HAZZ DESIGN CONSULTING

Brainstorm to Box.We know the U.S. retail market, from deciphering consumer desires, to bolstering buyer confidence, to navigating overseas manufacturing. This expertise means we offer clients and patent licensing partners design and strategy that raises a product from a commodity to a must-have: an item that resonates with consumers, meets buyer metrics & supports the bottom line.

HAZZ DESIGN IS…

Tracy & Tom HazzardBased in Orange County, California, wife and husband team Tracy and Tom Hazzard have spent more than 21 years living and designing together. Since their earliest days of living and working together, Tracy and Tom’s partnership has been one of spirited debate leading to greater creativity, ‘Genderblend’ solutions and an intense mutual respect. Their geographic and professional flexibility have taken them across the nation, enabling them to amass a wealth of experience from companies such as Bissell, Best Buy, Better Homes & Gardens, Bush Industries, Clark American, Costco, Ethan Allen, Herman Miller, Martha Stewart Home Office, Office Depot, Sam’s Club, Staples, Steelcase, Whalen Furniture and many more.

ABOUT THE DESIGNER/INVENTORS

Intentional Invention Approach

To compete companies must depart from the interchangeable designs, features and benefits of commodity products. Intentional Inventions are designs that increase competitiveness, build asset values and resonate with retail buyers and consumers. • Mine the Data – Research to

develop design/buy plans with bite

• Kick the Tires – Evaluate competitive strengths & weaknesses

• Vet the Work – Avoiding the ‘hazards’ of design like infringement liabilities & lack of differentiation

GenderBlend Design Process

With 80% of all furniture and consumer goods being purchased or influenced by women, you desperately need a way to find what women want. Our inclusive Genderblend™ design process has proven that meet women's needs without pinking and shrinking or defaulting to gender neutral. • Mind The Gap – Both the

communication and the gender gap

• Battle for the Sexes – Embracing conflict leads to novel ideas

• Covertly Female - Attention to detail is key to women (and men)

WHAT SETS US APART

INVENTION & DESIGN OPPORTUNITY

Designing an intentionally inventive product line can save your company or livelihood from severe market shifts. Building up equity value through an innovative product line or IP portfolio is the ideal way to create a valuable safety net for unforeseen market and business events and differentiate your products from the competition.• Market Leaders – Aggressively strengthen a leadership

position by reducing potential infringement liability and insuring a continuous stream of innovative products.

• New market entrants – Strategically becoming a more compelling and viable competitive option. Navigate potential patent landmines so there is an opportunity to gain market share, especially in locked product categories where retail buyers are frustrated with lack of competitive choices.

TAKING YOUR PRODUCTS FROM A COMMODITY TO A MUST-HAVE

OUR DESIGN MARKET SUCCESS

HAZZ DESIGN IN THE NEWS

WHAT CONSUMERS SAY…

① LICENSEPOP OTTOMANUS Patent #6,126,639• In review on

Quirky.com

TV MOUNT FEATURESPatents Pending• In review on DRTV• Four pending patents

covering consumer-friendly adjustable use features

② SELLHAZZLOCK EASY ASSEMBLY HARDWAREPatent Allowance Rec’d• Under review by a

large worldwide hardware MFG

• Also under review by a large US RTA furniture MFG

2013 INTENTIONAL INVENTION PLAN

③ DEVELOPCUP-LET COFFEE CUPPatent Pending• Final development• To be presented to

major coffee house chains this summer

BOX VOXPatent Pending• Final development