hazel team – senior management
DESCRIPTION
Hazel team – Senior Management. Objectives : Long- term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent / „Teenager“. Table of contents. Introduction SWOT New Strategy Expenditures Marketing - PowerPoint PPT PresentationTRANSCRIPT
Hazel team – Senior Management
Objectives:
• Long-term vision
• Focus on core business
• Geographic scope
• Innovation – look for the competitive advantage
•Adolescent/ „Teenager“
Table of contents
Introduction SWOT New Strategy Expenditures Marketing Introduction of the new product Mission Statement Q&A
“SWOT” Analysis of 2011
Strengths
•Established for many years•Many key sectors•Global sales $ 140 billion •Net sales in different regions
Weaknesses
•Sapless sectors•Unsatisfied customers•Old-fashioned•Product variety waerisome
Opportunities
•New logo, new image•New potential target group•More innovation
Threats
•Competitors•Economic decline•FSA’s can be imitated
New Strategy
Focus on “teenagers” 5 key sectors Asian market unviable, closing market
activity New logo New innovative product / less old products Bonus for sales reps when exceeding quota Electronic Data Interchange (EDI)
10
16
16
16
16
16
10
Expenditures
R&DHair careColour cosmet-icsFragrancesSkin CareBath & Shower productsMarketing
Marketing
Make-up your friend in 500 stores New advertising campaign “Teen Vogue” “Hazel - New Product” &
Old R&D
New R&D
0 2 4 6 8 10 12 14 16
Year 2Year 1
Investment R&D
Vogue
Introducing new product
Kommt heute nacht hier rein. Unser neues Product sind „eye shadows“
So was in der Art wird das sein, benutze viele begriffe die die schönheit, glanz usw beschreiben
Mission Statement
Beauty products of high quality
Adolescents using our products are beautiful
Strong R&D, continuously improved products
Relationship with costumer base, involvement of consumer for innovating products
Q&A
Contact Dodds, Rachel
Senior Manager - MarketingEmail: [email protected] office number 105
Berger, NickSenior Manager - StrategyEmail: [email protected] or office number 223