HAYDON MEDIA

Proposal

Producer(s): Josh Hussain Production title: Desiigner – Panda

Brief:To be able to create a music video that runs for 3 – 4 minutes using my own locations, props and

artists. Also to create a digipack and poster.

Aim:My aim is to create a successful music video that competes with the original video of my chosen

song. However the overall aim of my music video is to entertain the target audience.

Description of your intentions:My music video will focus on one artist throughout. My video will be about the change between

day and night. On one side of the video you will see my artist ‘Jonathan Mebenga’ living a normal teenage life during the day, being in school and getting on with his work whilst being quiet.

However on the other side my artist will undergo a drastic change by changing his outfit and highlighting a luxury night life. I will have my artist go from riding buses to cruising in a Mercedes.

Target audience: My target audience will be made up of Hip Hip/Rap music fans. It will appeal to both genders and will and will target 16 – 25 year olds who are interesting in that particular genre and because Hip-

hop/Rap is popular these days it will give me a larger audience.

Similar products:Music videos that are similar to mine include:

50 cent – I’m the manDrake – Started from the bottom N.W.A – Straight Outta Compton

WSTRN – In2