hawkins, christine ppt
TRANSCRIPT
Wearables and Other ThingsOu r s t o ry ….
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Evolution of computing
Connected Devices
Connected Devices
Connected Devices
ContentCommerce
ContentCommerceCommunity
ContentCommerceCommunity
Context
2010300 Million
20143 Billion
201630 Billion
ContentCommerce
ContentCommerceCommunity
Devices
DataContext
App StoreMultiOS
Devices
App StoreMultiOS
Glass Slabs Enchanted Objects
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
Executive Proposal
Sale Period
4
,“ ” Fashion is Technology is what you carry.
what you wear ;
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,The Michael Bastian Chronowing
+Michael Bastian InspiredHP Designed & BuiltApps for both Apple and Android
MICHAEL BASTIAN ChronowingFashionable Distinctive, Digitally Connected
Customized Packaging
HP Smart Cloud & Service• Push Software updates to Apps
& Watch• Alerts / Notifications (e.g. SMS,
email,Phone calls, Calendar Appts)• Content Feeds (News, Weather,
Sports)• Device Status (Battery, Wi-Fi,
etc)
Winner of the CFDA MenswearDesigner of the Year Award – 2011
Nominated for the CFDA MenswearDesigner of the Year Award in
2008–10, 2011 & 12
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
AnnouncementSketching
and Design PrototypingKick-Off
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
StartEngagement
Sale Period
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Amazing industry responseTo single interview with Women’s Wear Daily, resulting in 300M+ Impressions
Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle
Over 300 articles Shared more than 140k times
Most Frequent Descriptors
STRIKINGDESIGN
LUXURYBESTLOOKING
11,995 584 125K 49 1,598
STYL
ISH
HO
T INSANELY-BEAUTIFUL
CEO of T-Mobile
Key Bloggers
Consumer Sentiment
Negative115, 5%
Positive2023, 95%
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Content Meets Product
Engineeredby.hp.com
Michael Bastian Chronowing
9
,
be more“ ” The next era of computing is moving beyond glass slabs to a world where anything can than what it is.
10
,enchanted objects“ ” The era of that are accessible to everyone are here.
,
11
Where we need to what you need to know, helping you to prioritize in an information-overloaded world.
amplify“ ”
12
,Embrace, work with, and reveal the of our brands.
“”idiosyncrasies
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Summary•What you wear is fashion, what you carry is electronics
•Emotion is the killer app•Don’t apply the rules of mobile to the world of wearables and IOT
•Jewelry is timeless, technology is ephemeral
•Less is more – Amplify only the essentials. Contextualize the notifications
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Engineeredby.hp.com@MSCJHawkins
Questions?