hawk eye 1st-presentation

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Group 9 TECHNOLOGY BRIEFING

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How Hawk eye works. Case of Technology + Sport

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Page 1: Hawk eye 1st-presentation

Group 9

TECHNOLOGY BRIEFING

Page 2: Hawk eye 1st-presentation

DESCRIPTION

It is a vision processing system that uses the images from five or six cameras placed around and high above the court to triangulate the ball's flight and build up a 3D (picture) of its position through the rally.

The cameras record the action at 60 frames a second, about double the speed of standard commercial TV.

Page 3: Hawk eye 1st-presentation

DESCRIPTION

It is "four-dimensional" technology, adding time to the triangulation that places the ball in space.

Millimeters precision. It can measure the skid and the distortion of the ball.

Page 4: Hawk eye 1st-presentation

COMPETING TECHNOLOGY1) Goal-Ref

Ball includes a chip inside Magnetic Camp

the balloon carries a compact electronic coil

Magnetic camp register

Magnetic camp

Referee

Disadvantages:Expensive ball

integrationEquipment can be

damageSpecific use

Advantages: Instant notification

Page 5: Hawk eye 1st-presentation

COMPETING TECHNOLOGY2) Slow Motion

Advantages: Real clear-cut

imagesLess expensive

Disadvantages:Camera tracking Not possible Not precise – High errorSlow notificationNo image analisys

Page 6: Hawk eye 1st-presentation

COMPETING TECHNOLOGY

3) Pitch Vision

Advantages: PortableLess expensive than slow

motionLots of info available

lengthbouncedeviation…

Disadvantages:Not precise – High errorSpecific useUses special carpet

Page 7: Hawk eye 1st-presentation

Hawk-Eye Innovations

Tennis Example http://www.youtube.com/watch?v=XhQyVnwBXBs

COMPANY BACKGROUND

Page 8: Hawk eye 1st-presentation

COMPANY BACKGROUND

Hawk-Eye Innovations http://hawkeyeinnovations.co.uk/

Since 1999, the company has grown so quickly creating a brand instantly recognizable across sports around the globe.

after 3 years of research and development, in 2001 Hawk-Eye is first used in tennis.

In 2007 agrees a contract with the English Premier League to develop a goal-line technology for football.

The same year the World Cricket Committee announce Hawk-Eye will be used in trials to determine a new decision review system.

Page 9: Hawk eye 1st-presentation

COMPANY BACKGROUND

Hawk-Eye Innovations http://hawkeyeinnovations.co.uk/

In 2008, thanks to tennis official review system, became involved in the Beijing Olympic Games.

In 2011 Sony acquires Hawk-Eye as a flagship brand within its sports business.

This month, the company gains official authorizations from FIFA to install their goal-line soccer technology systems worldwide.

Page 10: Hawk eye 1st-presentation

WOULD YOU RECOMMEND THIS TECHNOLOGY?

No more ghosts goals No more unfair decisions Referees can be wrong

Not recommended for sports like basketball

Page 11: Hawk eye 1st-presentation

MORE FACTS

Velocity Powerful Direction Position Extra

Information

Page 12: Hawk eye 1st-presentation

TECHNOLOGY AWARDS AND HONOURS Two BAFTAS (British Academy of Film

and Television Arts) One Emmy One Logie (Australian TV industry

Awards) Three Royal Television Society Awards Recognition as Best Technology by the

British Computer Society.