havells india ppt

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A good presentation on marketing

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HAVELLS INDIApowering livesHavells enterprise is one of the largest Indian electrical product companies, manufacturing products ranging from building circuit protection equipment to industrial switchgear

03/14/09

RIPUNJAY KUMAR

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OVERVIEW

To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people. To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employeesRIPUNJAY KUMAR 2

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VALUES

Customer delight Leadership by example Integrity and transparency Pursuit of excellence3

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IMP LE MENT ATION OF MARKE TING MIX

PEOPLE PROCESS POSITIONING

MARKETING MIX

PREDICTIVE ANALYSIS PURPOSE

PRODUCT CFLS Fans switches

PLACE Location Showroom

PROMOTION Advertising Sponsors

PRICE Corporate discount

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RIPUNJAY KUMAR

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CFLSFANS

PRODUC T

Eco-Friendly CFLS Compact fluorescent lamp Fans Switches

SWITCHES

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PL AC E

Owning 91 Branches/Representative office in 50 countries. More than 10,000 HAVELLS GALAXY Showroom Across different countries. Easily available product through MARKET SPECIALIZATION.RIPUNJAY KUMAR 6

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PR IC EPREMIUM PRICING

Corporate Discounts Pricing are Done Commensurately to the QualityRIPUNJAY KUMAR

PENETRATION PRICING7

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ow PROM OTI O P es N liv

ng ri e

Heavy emphasis on Advertisement PRINT And ELECTRONIC Sales promotion Through SPONSERSHIP Of Cricket eventsRIPUNJAY KUMAR 8

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SPO NSO R S

te ma lti U mNS ra A a F A

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ADDITIONAL MARKETING APPROACH

Emphasis on Safety Focus on Research & Development Protection Against Risk of Electrocution & Risk of Fire Customer careRIPUNJAY KUMAR 10

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THANKS FOR PAYING HEEDRIPUNJAY KUMAR M.B.A I

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