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First DevRel person I met

Web lifeWeb developer since
1999
Mozilla community from 2009
Mozilla employee 2011-2014
Google employee 2015-

1. Developer Relations personas
2. Dev Rel activities
3. Measuring your work
4. Feedback & interacting with people

1. Developer Relations personas

Super technical
Hacker developer
Teacher
People relations expert

Which one is best?

Figure out who you are

Figure out who you really are

2. Developer Relations activities

Speaking at events
Blogging & documentation
Writing and sharing code
Social media

Speaking at events

Speaking at events:
Inspiring people Being available for them Listening to their needs

Blogging & documentation

Mozilla Hacks

Writing and sharing code

Writing and sharing code:
Make sure to be open to feedback Constructive and respectful
Always 100 ways to solve something

Max Ogden’s take on pull requests

Social media

Social media:
Outreach and communication,
Working hard to get attention for what you’ve done



3. Measuring your work

Measuring Developer Relations is really hard

Firefox Developer Tools & UserVoice






6 weeks later, first features shipped!

No. of web developers who said they use Firefox Developer Tools as
their primary toolset:
6% increase!

100 Days Feedback


4. Feedback & interacting with people

How it sometimes feels…

People are great!

Connecting

Everyone is your friend on LinkedIn

Like, everyone

Wherever you work, whatever you do…

But also lots of fun!

Acknowledging people

People want, deserve and need to be seen and heard

DevRel is people business

What I do now

Program Manager

Roadshows



Find your passion

Speaking the local language



Have fun, do good!