hashtagio social aggregator and publishing platform

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The Platform that Harnesses the Power of UGC www.Hashtagio.com

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Page 1: Hashtagio Social Aggregator and Publishing Platform

The Platform that Harnesses the Power of UGC

www.Hashtagio.com

Page 2: Hashtagio Social Aggregator and Publishing Platform

GOALS of content marketing programs

Aquire customers and generate sales leads

Improve brand perception and visibility

Increase relevance and influence

1 Gartner CMO spend survey 2015 2 SalesForce Marketing Mastery Survey 2015

43% of Marketers say Connecting with the Customer is their Biggest Challenge

Page 3: Hashtagio Social Aggregator and Publishing Platform

Social Has Broken the Customer Path-to-Purchase

Broken Link to Transaction

Page 4: Hashtagio Social Aggregator and Publishing Platform

Customers Value Social Media to make Purchase Decisions. Insert valuable user-generated content into the website.

your website

Customers visit website looking for products/services to research/purchase.1.

Customers are driven off-site via social media to engage with the brand by reading reviews, viewing images, etc.

2.

Customers comment, share, write reviews… stories about your brand/product/service develop.

3.

Social stories are inserted at all points of the buying funnel, and lead to greater brand engagement and sales.

4.

77% of Consumers Read Reviews before making a purchase.

Page 5: Hashtagio Social Aggregator and Publishing Platform

Use Powerful Social Stories along all points of the Customer Journey.

your website

Acquire content from all your social channels: @#

Page 6: Hashtagio Social Aggregator and Publishing Platform

$

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a

Integrate Brand Social and UGC Into the Website, Landing pages, Marketing Automation, Editorial Content and more.

$

Keyword generated navigation

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i

WEBSITE

TRANSACTION

Endless customizations and templates. Compatible with all CMS platforms.

Shop-able images connect UGC to the point of conversion.

Set thresholds for native vs. socially imported content.

Use informative tiles to help tell your story.

Plug into Adsense to monetize your board.

Add rich media and videos to enhance user experience.

Import, tag and archive all brandsocial content.

Plugin-ready partners include Google Analytics (track performance), Addthis (social sharing) and Disqus (post commenting).

Page 7: Hashtagio Social Aggregator and Publishing Platform

Integrating social into the brand marketing for a seamless path to consumer purchase. Clients.

Harness the power of UGC

Page 8: Hashtagio Social Aggregator and Publishing Platform

Google analytics tracks Transaction and increases in

time-on-site and other engagement metrics.

Insert Ad Tiles and “Shoppable" Posts

Organize Social Content Hubs

around content categories like traveller type, region or experience - display in multiple places, as full content hubs, or sliders of content

Page 9: Hashtagio Social Aggregator and Publishing Platform

www.Hashtagio.com

Create multiple hubs of brand and UGC to be used

at multiple places throughout the website

-to tell the brand stories

Page 10: Hashtagio Social Aggregator and Publishing Platform

Social Landing Pages - keep customers engaged on the brand site.

Brand Integration: UGC becomes part of the brand story www.Hashtagio.com

Add Non-Social content with links to reservations or other

points-of-transaction.

Add fresh tagged content for SEO to the website.

Dedicated social hubs integrated into website from brand social

posts, selected UGC, by experiences, traveller type, for contesting hashtags and more.

Follow, Like andShare Content - without leaving the website

Page 11: Hashtagio Social Aggregator and Publishing Platform

Curate, Aggregate and Tag Social content.

Make social content work as lead generation - or as part of the point-of-sale.

Like. Share. Shop.

www.Hashtagio.com

Page 12: Hashtagio Social Aggregator and Publishing Platform

Publish UGC and make it part of the brand story.

Dedicated social hubs integrated into website from brand social

posts, selected UGC, by experiences, EQ profile, for

contesting hashtags and more.

Add Non-Social content with links to Reservations or other points-of-

transaction.

Add fresh tagged content for SEO to the website.

Click to buy - send traffic to

stakeholder websites.www.Hashtagio.com

Page 13: Hashtagio Social Aggregator and Publishing Platform

Integrate UGC to build content and engagement.

Tag content with #BestofCanada to be featured

on westjet.com

Keep user’s on the website and engaging with the brand. Share, Like and Comment - without leaving the website.

www.Hashtagio.com

Page 14: Hashtagio Social Aggregator and Publishing Platform

1. Social Hubs bring in content from Social feeds (Instagram,

Facebook, Twitter, G+, YouTube, Vimeo) - Content you are investing

time and resources building and managing.

2. Stop sending traffic off the website - and away from the point of

transaction.

3. Keep your users engaged at all points along the customer path-to-

purchase.

4. Add fresh SEO friendly content to the website to be found in

Search.

5. Own your Social media assets and build a searchable library of

content.

6. Measure ROI in social content and UGC.

7. Convert Social to Sales. Connect with your Customer.

WHY HASHTAGIO?

www.Hashtagio.com

Page 15: Hashtagio Social Aggregator and Publishing Platform

www.Hashtagio.com

Page 16: Hashtagio Social Aggregator and Publishing Platform

Alicia Whalen Connecting Social Media to Sales. Hashtagio.com [email protected] 877.654.1587 905.401.2249 hashtagio.com

www.Hashtagio.com