has your website passed the sell by date?
TRANSCRIPT
Has your website passed it’s ‘sell by date?’
Reason to exist
Users
Needs
Functionality
Hallmarks of a good site
Clean
Fast
Responsive
Navigation easy to use
User focused
Off the rack or custom?
CMS vs Static
Purchased template
Professional design
Google Sites
Free?
Resources & budget
Time
Energy
Money
Staff
Planning
Timeline
Content
Hierarchy
Design faux pas
Bad design/no white space
Low contrast text
All about us
No contact information/phone
Auto play audio/video
Too many fonts/colors
Potholes
Flash
Dated content
Under construction
Blank pages
Non-responsive
Poor organization
Roadblocks
Not cross browser compatible
Lengthy contact forms
Subscription popups
Social share icons stuck to the side
Ads that make noise/ads in general
Analysis
Your existing site
Your competitors
Before the design begins
Are you text ready?
Images/logos
Downloadable files
Forms
Testimonials
Links
Social & email
Create connections
Demonstrate connections
Expand network
Marketing
Online
Offline
Social
Events
SEO=can you find us?
Page title & description
Headline
Sub-heads
File names
Alt tags
Natural search phrases/variations
Evaluation
Google Analytics
Content path
Bounce rate
Google Webmaster tools
Homework
Website planning questionnaire
http://goo.gl/WXmCS0
Photo credits● Thanks to Flickr Users
○ Mat Price
○ Ashley Davidson○ Mykl Roventine○ Seth Sawyers○ KungPaoCajun○ Davedehetre○ StockMonkeys.com via Flickr○ JeepersMedia○ Tim Green○ Leo Hidalgo○ Taylor.a○ pat00139○ Roy Costello