harvey’s case study
DESCRIPTION
Harvey’s Case Study. Objectives Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution Worlds first digital coupon service broadcast on terrestrial television - PowerPoint PPT PresentationTRANSCRIPT
Harvey’s Case Study
Objectives Harvey’s wanted to help boost sales in non sale periods by
offering an exclusive discount
Execution Worlds first digital coupon service broadcast on terrestrial
television
Simple text in mechanic from TV advertisement for a 15% discount in Harveys furniture stores
Results Average redemption rate 30% generating 20 times Return on
Investment Proven to be 10 times more successful than email control
campaigns
Technical integration completed and deployed to all tills in under two weeks
Campaigns used to lift trading troughs and so successful it is licensed annually so Harveys can activate at will