harveys austar realty 23rd april 2010
TRANSCRIPT
![Page 1: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/1.jpg)
Online Marketing
![Page 2: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/2.jpg)
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
![Page 3: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/3.jpg)
REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
![Page 4: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/4.jpg)
VITAL STATS!
• most comprehensive website – over 120,000 listings
• over 94% of all licensed offices subscribing
• over 400,000 unique browsers per month
• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries
• delivering over 25,000 email enquiries per month
![Page 5: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/5.jpg)
DOMESTIC TRAFFIC
![Page 6: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/6.jpg)
INTERNATIONAL TRAFFIC
![Page 7: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/7.jpg)
INTERNATIONAL TRAFFIC
![Page 8: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/8.jpg)
NEW - MARKET LEADING WEBSITE
![Page 9: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/9.jpg)
RICH/EASY BROWSING & SEARCHING
![Page 10: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/10.jpg)
LARGER IMAGES
![Page 11: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/11.jpg)
SPECIALISED SITE FOR COMMERCIAL PROPERTY
![Page 12: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/12.jpg)
SPECIALISED SITE FOR BUSINESS BROKERS
![Page 13: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/13.jpg)
SPECIALISED SITE FOR FARMS
![Page 14: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/14.jpg)
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
![Page 15: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/15.jpg)
INCREASE IN USE OF THE INTERNET
![Page 16: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/16.jpg)
EDGING EVER CLOSER TO 100% ONLINE SEARCH
National Association of Realtors Home Buyer Survey 2008
![Page 17: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/17.jpg)
The web is the most popular choice for property seekers
NZ Real Estate market research - Nielsen Aug 09
![Page 18: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/18.jpg)
Buyers spend close to 3 hours per weeksearching for property online
NZ Real Estate market research - Nielsen Aug 09
![Page 19: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/19.jpg)
SOCIAL MEDIA
• 24hrs of video is uploaded to YouTube every minute
• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people
• There are 50 million tweets per day – an average of
600 tweets per second
• Google has only been around for 11 years!!
![Page 20: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/20.jpg)
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
![Page 21: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/21.jpg)
PROFILING YOURSELF ONLINE
![Page 22: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/22.jpg)
WHAT IS AN ONLINE PROFILE?
• A web page
• A blog
• A social network page –
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter
![Page 23: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/23.jpg)
WHY DO YOU NEED A PROFILE?
• To provide a credible trusted reference check
• To create lead opportunities
• To demonstrate your unique expertise
• To assist you in building a reputation
![Page 24: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/24.jpg)
BE FOUND!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
![Page 25: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/25.jpg)
DOMINATE GOOGLE
![Page 26: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/26.jpg)
STEP UP YOUR ONLINE PRESENCE!
![Page 27: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/27.jpg)
ADVERTISE IN THE SUBURBS YOU WORK IN
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
![Page 28: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/28.jpg)
IT’S NOT A CASE OF CAN YOU AFFORD TO BE THERE…
http://agentpro.co.nz
Advertising opportunities from only $25 per month
![Page 29: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/29.jpg)
…IT’S CAN YOU AFFORD NOT TO BE THERE?
![Page 30: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/30.jpg)
LINKEDIN.COM
![Page 31: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/31.jpg)
![Page 32: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/32.jpg)
![Page 33: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/33.jpg)
STEPPING UP A GEAR - BLOGGING
1. Demonstrate your expertise & local knowledge
2. Establish or be a part of the conversation
3. Become the go-to specialist
4. Nurture your profile – value will grow
5. Track your profile – Google Alerts
![Page 34: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/34.jpg)
VISIBILITY IN SEARCH RESULTS
![Page 35: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/35.jpg)
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
![Page 36: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/36.jpg)
RELATIONSHIP WITH BUYERS HAS CHANGED
![Page 37: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/37.jpg)
BUYERS ARE IN CONTROL
![Page 38: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/38.jpg)
WHAT ARE THEY LOOKING FOR?
![Page 39: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/39.jpg)
GET THE BASICS RIGHT
Address
Price
Maps
More images
Larger/high quality images
![Page 40: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/40.jpg)
EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
FAIL!
![Page 41: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/41.jpg)
FEATURED LISTINGS - BOOST YOUR TRAFFIC
FAIL!
![Page 42: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/42.jpg)
LIMITED TO THREE PER SUBURB
![Page 43: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/43.jpg)
COST EFFECTIVE ADVERTISING – ONLY $250
14 days with a featured listing delivers an
audience of up to 10 times more
viewings than a regular listing
![Page 44: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/44.jpg)
Last 7 days: 482 views
7 days prior to feature:22 views
IT REALLY WORKS!
![Page 45: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/45.jpg)
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting yourself
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
![Page 46: Harveys Austar Realty 23rd April 2010](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554e3032b4c905f4478b4584/html5/thumbnails/46.jpg)
STAY IN TOUCH!
0800 732 536 [email protected]
@realestateconz, @realagentpro
http://unconditional.co.nz/