harvesting insights from social media - wordpress.com · 2017-05-12 · from social media mary...
TRANSCRIPT
Harvesting InsightsFrom Social Media
Mary Ellen BatesReluctant-Entrepreneur.comJune 18, 2017
@mebs 1
Real-life uses of social mediaGet leads to new information
ID/validate an expert
Professional development
Monitor a live event / news
Monitor mentions of your org
3@mebs
Privacy concerns
5@mebs
6@mebs
Use this to modify:Who can see your posts (past and future)Who can send you a friend requestWho can find you via email or phone #Who can tag youWho can post on your timelineWho can follow youetc….
7@mebs
8@mebs
Use this to modify:Who can see your full nameWho can follow youWhat portions of your profile are publicWho can see your connectionsWho can see if you’ve viewed their profileWho’s notified when you update your profileetc….
9@mebs
10@mebs
11@mebs
Use this to modify:Who can view your tweets
Who can tag you in photos
Whether your email or phone number issearchable
Who can send you a direct message
etc….
12@mebs
SearchDOs and DON’Ts
13@mebs
DOsDO remember what you’re searching
People’s thoughts & pointers, not articles
DO manage clients’ expectations
DO understand your org’s policies re: socialmedia research
14@mebs
DOsDo use Advanced Search
(LinkedIn, Twitter, Google)DO manage your privacy settings
DO consider premium accounts(LinkedIn, HootSuite/Tweetdeck)
15@mebs
DON’TsDON’T just lurk – participate!
DON’T assume the usual 80:20 ruleLook at the 4th page of search results
DON’T believe everything you read
DON’T disbelieve anything you don’t agree with
16@mebs
Searching LinkedIn
17@mebs
Where’s Advanced Search???
Click the search box
18@mebs
19@mebs
Use top search box forkeywords
and the filters to refine
PRO TIP: Use “Libraries”Industry to find info pros
20@mebs
LinkedIn search tipsKnow what clues to look for in results
Industry, location, alternative names
Reverse-image search the person’s profile photoGoogle Images, Bing Images, TinEye
21@mebs
Search Posts for links to resources
22@mebs
ID similar orgs in LinkedIn
23@mebs
Professional developmentDevelop a voice, share news
Participate in groups
Make it easy for recruiters to find you!
24@mebs
Searching Twitter
25@mebs
Twitter’s advanced searchSearch by:
AND/OR/NOTPhraseTwitter handleNear a locationDate range
twitter.com/search-advanced
26@mebs
Twitter search hacksLook for engagement
min_retweets:n
min_faves:nMillennials (brands OR marketing)min_retweets:5
27@mebs
Professional developmentUse dashboard: HootSuite, TweetDeck, etc.
Monitor conference via live-tweeting
Build list of thought leaders!
28@mebs
Searching Facebook
29@mebs
Searching FacebookGood luck!
Syntax that sometimes worksPeople/friends who like …People who work at …
30@mebs
Facebook’s GraphSearch replicatedSearchIsBack.com
Search for people who…, posts by or about a topic(Events and Photos search – meh)
31@mebs
32@mebs
Can’t ID a phone number?Look it up in Facebook!
33@mebs
34@mebs
35@mebs
Following breakingnews
36@mebs
Following breaking newsTwitter
#keyword NEAR:location WITHIN:nmiNO SPACE after prefixUse keywords used by localsSkim tweets for trending #hashtag
37@mebs
38@mebs
Following breaking newsTwitter
Use content filters (look for tweets with …)filter:videos, filter:images, filter:news
39@mebs
Following breaking newsGoogle
Use intitle: and site: and limit to last 24 hourssite:youtube.com intitle:listeriasite:washingtonpost.com intitle:budget
40@mebs
Social mediasearch tips
41@mebs
Search social media on Googlesite:twitter.com “name” {and maybe a city or
profession}
site:facebook.com, site:linkedin.com, etc.
ALSO use Twitter, LinkedIn advanced search
42@mebs
Searching for individualsWatch for name variants
LinkedIn: Katherine J. MacArthurFacebook: Kathy MacArthurTwitter: CatMac
43@mebs
Searching for individualsFind people by their email addresses
Don’t know it? GUESS!
Try Google’s * (term placeholder)“mary.*[email protected]”
44@mebs
Use Google Trends to findweirdnessPut key concept in Google Trends and look forunusual spikes
google.com/trends
@mebs 45
See big spike in search for Ugg boots around BlackFriday every year.
@mebs 46
Expand your searchJob aggregator sites show where & who an org is
hiringIndeed.com, Glassdoor.com, CareerBuilder.comGlassdoor also tells you about work environment,hiring process
@mebs 47
Benchmark your own orgGet baselines for
Twitter: likes, followers, retweets, mentionsFacebook: likes, followers, commentsLinkedIn: likes, followers, comments
Compare to stats when news hits“The number of followers increased X%; commentsincreased Y%.”
48@mebs
Be creative,try new approaches!
49@mebs
Where’s Mary Ellen?
+1 [email protected]–entrepreneur.comTwitter: @mebsLinkedIn: maryellenbatesFacebook: maryellenbates
51@mebs