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Healthy Food Fund: Year 3 Results March 2019 Harvard Pilgrim Health Care Foundation Christa Drew & Daniel Ross, DAISA Enterprises Catherine Sands, Fertile Ground

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Page 1: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

HealthyFoodFund:Year3ResultsMarch2019

HarvardPilgrimHealthCareFoundation

ChristaDrew&DanielRoss,DAISAEnterprisesCatherineSands,FertileGround

Page 2: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

● Measurableimpactoncommunityfoodenvironment● Increasedistributionofhealthylocalfoodintarget

communities● Capture&sharelearningsamongstcohort&beyond● Increasevisibility

TheoryofChange: Improvefoodenvironmentintargetcommunitiesthroughdirect-to-consumerfoodaccess&householdskill-building

2

HEALTHYFOODFUND InitiativeGoals

Page 3: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

MA

NH

CT

ME

5

11

5

4

ByStateByStrategy

3

HEALTHYFOODFUND 25Projects

3*gleaningreferstotheactofcollectingexcessfreshfoodfromfarms,gardens,farmersmarketsoranyothersourceinorder to provideittothoseinneed(USDA)

13(52%)

2(8%)

5(20%)

5(20%)

Includesfarmersmarkets/stands,CommunitySupportedAgricultureshares

Includesgleaning*,foodbanks,communitygardens,communitymeals,youthagricultureprograms

SalesOnly

FreeDistribution

OnlyMobileMarkets Sales/FreeDistribution

Page 4: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

Inthreeyears…

★ 4.6Mlbs*ofFRESH,LOCALPRODUCEinto50communities

★ every$1investedyieldedabout$2.5infoodsold/distributed

★ 4,000peopleparticipatedingrowing,selecting,cookinghealthierfoods

★ 4xthenumberofplacestobuy/receivefoodas2015

★ leadingstrategy:5effectiveMobileMarkets&stillimproving

4

HEALTHYFOODFUND PowerfulOutcomes

*$3.3Minmarketsalesplus3Mlbsoffoodfromfreedistribution(valuedat$2.10/lbperUSDA/retailestimate.)

Page 5: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

PartnersFoodSales($)

FoodDistributed

(lbs)

*pointsofsale&pointsofdistribution **participantsinfoodeducationprogramsandclasses

$

AccessPoints*

Year2

Year3

Skill-BuildingParticipants**

-35% -32%-2%24%172%959,581 1,187 6,090 461$771,605

1,191,920$2,100,434 3141,159 3,951

HEALTHYFOODFUND Y2toY3%Changes

5

Skill-BuildingParticipants**

Page 6: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

Partners

1,191,920

FoodSales($)

$2,100,434 314

FoodDistributed

(lbs)

1,159

$

AccessPoints*

2015Baseline

DEC2018

Skill-BuildingParticipants**

3,951

69% 2%331%169%686%442,993 269 2,333 308$267,097

HEALTHYFOODFUND BasetoY3%Changes

6*pointsofsale&pointsofdistribution **participantsinfoodeducationprogramsandclasses

Page 7: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

5MobileMarketSites● HartfordFoodSystem(CT)● MillCityGrows(MA)● RegionalEnvironmental

Council(MA)● SeacoastEatLocal(NH)● St.Mary’sNutrition

Center(ME)

HEALTHYFOODFUND MobileMarketSales

*totalsalesforBaseline(2015)excludesSeacoastEatLocal**Year3(2018)fundedbyhalf-yeargrants.

TotalSales

7

“TheMobileMarketismorethanjustaplacetobuyfood.Formanyofourseniorcustomersitiscommunity,consistency,andfamily.Itisheart.”

ShanaSmith,HartfordMobileMarketDirector

Page 8: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

Year 2

Year 3

Hartford Food System (CT)

61%

59%

59%

67%

79%

87%

15%

Mill City Grows (MA)

Regional Environmental Council (MA)

Seacoast Eat* Local (NH)

St. Mary’s Nutrition

Center (ME)

15%

19%

HEALTHYFOODFUND MobileMarketSalesSubsidizedSales%ofTotalSales

8

21%

Page 9: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

16organizations(64%)createdJOBS&INTERNSHIPS

23organizations(92%)usedfundsfortheseKEYCAPACITIES:

9

FundingOutcomes:Jobs+CapacityBuilding

ManyleveragedHFFfunds/HPHCFnameforadditionalfunds

“WehavereceivedcommitmentfromUSDAforverycompetitive4-yeargrantof$400,000andamatchingcommitmentfromananonymousdonorof$180,000…”

- GreenVillageInitiative(CT)

44% StaffingIncrease 28% MarketExpansion32% Training&Outreach 24% Technology&Assets

Page 10: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

Tobettersustainfooddistribution&impact:

● NEWPROGRAMS &ventures:farmstore,urbanfarmertraining,skillbuilding&accreditationforinmates,communityleadershipprograms,foodvendorenterprise

● new BUSINESSPLANS andnonprofit(501c3)incorporation

● improvedPROGRAMS&POLICIES toengagecommunityandreflecttheirneeds

10

Outcomes:EnhancedOperationsforContinuation

MaineFarmlandTrust

Page 11: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

*datareflectsactualreportedvaluesanddoesnotincludeconversionseitherway

MarketRegion TotalSales*(frommarket-basedactivities)

TotalLbs*(fromfree-distributionactivities)

Y2 Y3 Y2 Y3Connecticut $55,549 $241,449 223,933 338,018

Maine $125,988 $1,054,660 36,772 30,045

Western/CentralMass. $198,705 $220,755 4,120 23,052

EasternMassachusetts $380,099 $538,949 613,398 797,873

NewHampshire $11,263 $44,619 N/A 2,932

11

HEALTHYFOODFUND CrossRegionGrowthSalesGrowthinallHPHCFMarketRegions!

Page 12: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

● createMEANINGFULRELATIONSHIPS first● hirelocalMULTILINGUALPEOPLEOFCOLOR● adoptCULTURALLY-INCLUSIVEHIRINGNORMS and

practices● createYOUTHPATHWAYS tofoodsystemsjobs● stipendRESIDENT“CHAMPIONS” tolead,co-create,

andevaluateprograms● ensureBOARDANDSTAFFMIRROR community

composition&diversity● learnandaddressSTRUCTURALRACISM

RacialEquity&Diversity

12

Numberofgrantees

centeringdiversity&equity

inorganizationalstructures,anddeepeningapproaches

80%Foundationemphasisspurredchange:

Page 13: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

13

HEALTHYFOODFUND InvestmentinLearning

“Continuetoadvocateforfreshhealthyfoodaccessasapriorityin

underservedcommunities.Continuetolistentotheneedsofeachregiontoensureequityandinclusion

for...at-riskresidents...”

Inadditiontochangingfoodenvironment,organizationsgained&exchanged:

➢ PEERRELATIONSHIPS➢ IDEAS& BESTPRACTICES➢ MOVEMENTBUILDING➢ SKILLS,TOOLS &

TECHNICALASSISTANCE

“Keepusintheloopwithregular

communication,connectionstopartners,bestpracticesand

relevantfundingopportunities...”

Page 14: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

14

NotableLearningsPartneringisKey

Mobilemarketstopsatpartnersitesmoreeffectivethanneighborhoodstops.

-StMary’sNutritionCenter(ME)&HartfordFoodSystem(CT)

MultipleBarrierstoAccessingHealthyDiets

Limitedbudgets,familytraditions,lackofcookingskillsandnutritionknowledge,unfamiliaritywithfoods-PartnershipforPublicHealth(NH)

Don’tHavetoDoItAllPartneringwithaprocessormoreefficientthandoingit.- BostonAreaGleaners(MA)

DoingTooMuchTooFastIsToughPhasedstrategiesaftertooquicklyaddingquantityandvarietypercustomerfeedback. - RegionalEnvironmentalCouncil(MA)

Page 15: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

Outreach&CommunityEngagement

83% organizationsgrewthroughcommunity-generatedstrategies(peeroutreach,youthleaders,etc)

15

HPHCFInvestmentinAction

PeertoPeerOutreach“Thepeer-to-peeroutreachmodelhelpedreachnewcustomers,growcommunity

awareness,strengthenprogramdesignandoutreach,andeducatecashiersat

participatingstoresaboutthecustomerexperience.”-MEFarmlandTrust

ContinuousImprovements“Weretainedmarketmanagers

frompreviousseason&investedinthemasfull-timestaff

leaders...createdanimportantfeedbackloopbetweenmanagers&customers.Wealsoinvestedalotof

time&energyinimprovinginventorymanagement.”

- RegionalEnviro.Council(MA)

Page 16: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

4.6Mlbs*ofFRESH,LOCALPRODUCEinto50communities

16

HEALTHYFOODFUND Impacts

*$3.3Minmarketsalesplus3Mlbsoffoodfromfreedistribution(valuedat$2.10/lbperUSDA/retailestimate.)

Overthethree-yeargrantperiod,organizationsachieved:● NEWSTAFF &investedinINFRASTRUCTURE● PROGRAMEFFICACY &FUNCTIONALITY● PILOT MODELS&iteratedLESSONSLEARNED● emergentanalysis&practiceofDIVERSITY,

EQUITY&INCLUSION● increasedCOMMUNITYENGAGEMENT

throughleadership&process

St.Mary’sNutritionCenterMobileMarket

Page 17: Harvard Pilgrim Health Care Foundation...HEALTHY FOOD FUND Y2 to Y3 % Changes 5 Skill-Building Participants** Partners 1,191,920 Food Sales ($) $2,100,434 314 Food Distributed (lbs)

17

ThankYou

“DuetoHarvardPilgrim'ssupportoverthelastthreeyears,GrowingPlaceshasbeenabletobuildcapacitytoexpandfromonefocus-gardening- tobeingafresh,healthyfoodaccessconnectorinNorthCentralMA.”

-GrowingPlaces(MA)Photocredit:GrowingPlaces


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