hart sapphire series and ruby series commercial manual · • non-alcoholic beverages (soft drink,...
TRANSCRIPT
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NEXT GEN NETBALL
COMMERCIAL MANUAL Includes the Ruby Series – North and South Competitions
HART Sapphire Series brought to you by
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Table of Contents
1. Introduction .................................................................................................................................... 3
2. Approval Process ............................................................................................................................. 3
3. Definitions ....................................................................................................................................... 3
4. Intellectual Property & Brand Guidelines ....................................................................................... 6
5. Sponsorship ..................................................................................................................................... 7
6. Uniform Branding Guidelines .......................................................................................................... 9
7. Club Match and Training Kit .......................................................................................................... 16
8. Static Signage Information ............................................................................................................ 17
9. Digital Signage ............................................................................................................................... 17
10. Ticket Sales Income - Match Days ............................................................................................. 18
11. Ticketing and Pricing ................................................................................................................. 18
12. Match Day Activity .................................................................................................................... 19
13. Competitions ............................................................................................................................. 20
14. Licensing and Merchandise ....................................................................................................... 20
15. Athlete Appearances and Use of Player IP ............................................................................... 21
16. Live Streaming, Media, Communications & Digital .................................................................. 22
17. Finals ......................................................................................................................................... 23
18. Compliance ............................................................................................................................... 23
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1. Introduction
Netball Queensland recognises the Sapphire Series (SS) to be the premier netball competition in
Queensland, providing the best opportunities and development environment for elite netballers and
officials throughout the State.
The purpose of this document is to provide commercial, branding and communication guidelines for
the Sapphire Series, whilst clearly identifying the roles and responsibilities of all parties involved.
This document should be read in conjunction with accompanying Sapphire Series documentation,
including the:
• Club Participation Agreement
• Competition Manual
• Operations Manual
• Brand Guidelines
From time to time, there may be proposed commercial activities raised by either the League or a
Club that are not defined within the Commercial Manual. In these instances, the League must
reasonably consult with the Club/s, and the Club/s must seek approval from the League for the
proposed activity. The consultation process for any significant changes to the league or the
documents pertaining to it, are outlined in Clause 27 of the Club Participation Agreement.
2. Approval Process
Items listed in this document which require approval from the League must be submitted in writing
utilising the relevant form, as per the contact information listed in Appendix 1 of this document. The
League will not unreasonably withhold approval and will endeavour to provide a response within
five (5) business days.
3. Definitions
Club means the netball entity known who will enter a team or teams in the Sapphire and or Ruby
Series Competitions (League) in accordance with this Agreement.
Clubs collectively means the netball entities whose owners have been granted the right to participate
in the League by NQ.
Club Commercial Rights means the commercial rights that may be exploited by the Club as set out in
clause Error! Reference source not found. of the Club Participation Agreement and detailed in this
Commercial Manual.
Club Licensing Rights means the licensing rights pertaining to intellectual property, which enable to
League and the Clubs to secure Product Licensees to produce Licensed Products for sale and or
distribution to promote the League or the Club respectively
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Club Participation Agreement means the governing agreement entered into by all Clubs
participating in the League.
Club Partner(s) means a sponsor of the Club that has been appointed by the Club.
Club Property means any or all of the Club name, logo, colours, branding, mascot, kit design (including
playing strip), song, trademarks, business name, domain name and any other Intellectual Property
Rights associated with the Club or its participation in the League created or generated by or on behalf
of the Club which have been approved in writing by NQ under clause Error! Reference source not
found. from time to time.
Collective Player Agreement refers to the document agreed to by all SS Clubs, the Australian Netball
Players Association (ANPA) and Netball Queensland to protect the rights and interests of netballers
in the SS competition
Confidential Information of a Party means the following information in any form, including:
(a) all information relating to the business, operations or affairs of that Party or any related
body corporate of that Party from time to time (including financial or accounting
information, customer and member names, lists and databases, terms and conditions of
supply, sales records, marketing analysis, research and reports, trade secrets,
confidential know-how, market research and strategies, sponsor information, operating
procedures and technical information) of which the other Party becomes aware, both
before and after the day this Agreement is executed; and
(b) the contents of this Agreement.
Confidential Information of NQ includes the Match schedules and any League information that
has not been made public.
Finals Series means the semi-finals, preliminary final and grand final of the League or any other
configuration as determined by NQ from time to time.
Home Venue(s) means the venue(s) currently known as Brisbane Arena, or such other venue or venues
approved by NQ in writing under clauses 7.2 and 7.3
Integrated League Logo means a vertical or horizontal integration containing both the League Logo
and Principle Partner logo. This designation is limited to the Principle Partner of the League.
Intellectual Property Rights means all intellectual property rights, whether subsisting now or in the
future, including:
(a) patents, copyright, rights in circuit layouts, registered designs, trademarks and the
right to have confidential information kept confidential; and
(b) any application or right to apply for registration of any of those rights.
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League means Netball Queensland’s premier netball league known as the Sapphire Series and also
includes the Ruby Series North and South as appropriate. The League will also be referenced when
referring to the governing body of the competition.
League Sponsor(s)/Partner(s) mean the official live stream partner, sponsors and suppliers of the
League that are granted League Sponsorship Rights or Broadcast Rights by NQ.
Locked Up Logo means an image which contains a Club Partner and the Club Logo in a fixed position
in which the two logos share equal presence. The Locked-Up Logo differs from an integrated logo in
that the two logos are not connected in anyway and are normally stacked vertically or side by side.
Match Kit means the approved match dress, match bibs, warm up t-shirt, training singlet, tracksuit,
media polo and any other items pertaining to team or club uniform
Netball Queensland is the governing body for the sport of netball in Queensland and the owner of
the Sapphire Series.
Nominated Venue is the venue nominated by the Club as their home venue at which they may
choose to play home games. The Nominated Venue will need to meet the standards outlined by the
League
Original Logo refers to the Club logo sans any other branding including principle partner or naming
rights partners and is the Logo that will be registered, protected and owned by the League. The
Original Logo forms the core element of the Integrated Logo
Operations Manual means the operational manual relating to the staging of the League during the
Term, as developed, amended and updated from time to time in accordance with clause Error!
Reference source not found., including the minimum standards in relation to Match day operations,
branding, broadcast and media requirements, security requirements and broadcast and sports
presentation that the NQ and the Club must ensure that it, its Personnel and the Home Venue
complies with in relation to the staging of Matches.
Other Events mean other events or functions organised or controlled by NQ relating, directly or
indirectly, to the League, including any official pre-season tournament between Clubs which is
organised or sanctioned by NQ, training matches involving Clubs, any all-star type matches involving
Players and any ceremonies, awards nights, official dinners or functions organised by NQ. Clubs will
be advised with at least six (6) months’ notice if the League is to organise any Other events that will
incur reasonable financial cost.
Other Matches means any match played by the Club other than a Match or Other Event (which may
include training or exhibition matches).
Partner is an organisation who has entered a commercial sponsorship, of either cash or contra value,
with either a Club or the League.
Player means any person who has a current signed Standard Player Contract or either type of
Replacement Player Contract with the Club to play for its Club/s.
Policies means policies, guidelines and rules, as developed, amended and updated from time to time
in accordance with clause Error! Reference source not found., including without limitation those
standards, requirements and rules referred to in this Agreement, the Competition Rules, the
Operations Manual, the Commercial Manual, the Compliance Rules and the Branding Guidelines.
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Product Licensee refers to an external company who is engaged by the League or the Club to
product licensed products
Ruby Series means the competitions directly underpinning the Sapphire Series. The Ruby Series will
be split into two sections – South and North. All Ruby Series teams will have a direct link to a Sapphire
Series Club.
Season means the period NQ sets aside for the conduct of the League within any 12-month period,
including the Finals Series and any pre or post season tournament or knockout competition or
Matches organised and/or sanctioned by NQ.
Share of Voice (SOV) means the relative percentage of exposure afforded to an entity in relation to
branding
4. Intellectual Property & Brand Guidelines 4.1. NQ will work with each Club to create an Original Club logo which reflects the overall
direction and style of the League for which the League will register and retain ownership of
in perpetuity.
4.2. The Club in collaboration with NQ may then also create a Locked-Up Logo which
incorporates their naming rights club sponsor and the original Club logo (Club/League logo
lockup). The Club/League Locked Up Logo needs to be approved by the League.
4.3. Brand Guidelines will be provided for the League and for each Club. This will include
versions of the Club logo and the Club/League Locked Up Logo, in full colour and mono.
4.4. NQ will retain ownership of all Intellectual Property which comprises the Sapphire Series,
Ruby Series’ League Original and Locked UP Logos and all Original Club Logos. The full
details of this are outlined in the Club Participation Agreement (CPA).
4.5. Netball Queensland will be responsible for IP registration and the cost to protect the League
logo, League logo lockup and the Original Club Logos, but not the Locked up or Integrated
Club Logos.
4.6. The Club must include the League Logo or Locked Up League Logo on all Club marketing and
promotional collateral including but not limited to websites, posters, flyers, banners, Club
apparel and merchandise, Club forms and contracts. In summary, whenever the Club logo
appears it must be accompanied by the League logo, unless otherwise approved by the
League.
4.7. Wherever possible all logos should be produced in colour. The logos should never be
cropped, distorted, compressed, extended or altered in any way. The logos should never by
applied on an angle.
4.8. The League logo can never be smaller in size than the Club logo (based on area).
4.9. The League logo should be positioned adjacent to the Club logo consistent with the Uniform
Guidelines. For example, on apparel, the League logo will always be on the right chest, the
Club logo will be on the left chest.
4.10. Any application of the League logo (original or lockup) requires League approval.
Submissions for approval should include a mock-up or draft artwork of the logo application
and an overview of the planned use and/or distribution of the collateral.
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5. Sponsorship 5.1. Exclusive and Restricted League sponsorship categories
• NQ holds complete rights to all sponsorship of the League.
• Clubs are not permitted to enter sponsorship agreements with companies that are:
• A conflict of the Principle Partner of the League (currently HART Sport), or
• A conflict of the Principle Partner of NQ / Queensland Firebirds (currently Lorna
Jane)
• Non-alcoholic beverages (soft drink, sports drink and water) – Coca-Cola Amatil
• In addition, no Club may enter into a partnership which conflicts with NQ partners in
the following categories:
• Personal & Business Banking, general & business insurance, wealth products and
services (excluding superannuation and private medical insurance) - Suncorp
• Sporting Equipment, including balls – HART SPORT
• Chocolate and Confectionery - Cadbury
• Health Fund – HCF
• Supermarkets - Woolworths
• Shoes / footwear - MIZUNO
• Automotive - Nissan
• Alcohol
• Gaming
• Gambling
• Tobacco
• Adult Category
• Junk Food
• A conflict of any protected partner through Netball Australia as part of the commercial
national deal structure between Netball Australia and Member Organisations, those
being:
• Motor Vehicle Category
• Technology – Samsung – includes phones, tablets, whitegoods, home appliances,
headphones
• Banking and Financial – any of the “BIG 4” banks, Westpac, Commonwealth,
National Australia and ANZ (including any sub brands or subsidiaries)
• Property and Construction Category – AV Jennings
• If the League secures a Principle Partner for the League after a Club has secured a Club
sponsor that is a competitor of that League Principle Partner, the Club sponsorship will
stand until the end of the agreement.
• The League requires that, any new prospective sponsor to a club within the League,
must be approved by Netball Queensland to ensure there is no risk of conflict.
• Where there is an obvious existing conflicting sponsorship, the Club must contact the
League six (6) months prior to the expiry of the current agreement and afford the
League’s exclusive category sponsor an opportunity to secure the Club sponsorship
moving forward. Should the League Principle Partner decline this opportunity, the
Club will be able to renew their sponsorship with their existing partner.
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5.2. Non-Exclusive League Sponsorship Categories • Clubs are permitted to acquire sponsors who are competitors of other non-exclusive
Netball Queensland partners, but must notify NQ in writing before they enter into any
sponsorship agreement.
• Clubs entering into any agreement with a partner that conflicts with the non-exclusive
categories below must complete a Sponsorship Approval Pro Forma (Appendix 2) and
submit it to the League.
• The following categories are currently non-exclusive:
• Massage Cream – fisiocrem
• TV Broadcaster - Channel 9
• Telecommunications & Technology - Telstra
• Camping and outdoor products - OzTrail
• The League reserves the right to enter into agreements with additional sponsors.
Conversely, sponsors from the above list may choose to discontinue their involvement
from year to year. The League will advise Clubs of changes to this list whenever
changes occur.
5.3. Prior to the commencement of the season, Clubs will be required to submit Sponsor
Approval Form (Appendix 2) outlining their proposed sponsorship agreements and current
sponsorship agreements.
5.4. Club Sponsorship Structure • Clubs can establish a sponsorship structure that is suitable to their own situation.
Netball Queensland recommends a tiered model which provides commercial partners
with layered access to use of the Club logos and marks. The following is an example of
a suitable structure but is not mandatory. A pictorial example of this can be found in
Appendix 3:
• One (1) Club Principle Partner (also known as Naming Rights Partner)
• Multiple Club Major Partners
• Multiple Club Official Partners
• Multiple Club Suppliers
• One (1) Apparel Partner
5.5. Asset Allocation – League and Clubs Below are the allocations of key commercial assets across the League and Clubs. Clubs are
prohibited from commercialising League assets, and the League is prohibited from
commercialising Club assets.
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Match Day Assets
Asset League Club Comments Branding on Match balls Principle Partner Branding on Post pads Principle Partner Umpires Shirt Branding Major Partner 1 Score bench officials Major Partner 1 Ball kids Major Partner 2 League Media backdrop
League Partners Used when League creates
content Courtside A-frame signage in live-stream arc
50% League 50% Teams
Can be used for sponsors or Club
logo Hydration stations League Drink bottles Club Player towels Club Club bags/luggage Club Club media backdrop Club Used when Club
creates content
6. Uniform Branding Guidelines 6.1. The branding of official Club match and training kit, as well as coach and Club official
apparel, is at the discretion of Netball Queensland.
6.2. Sponsor logo placement and sizing guidelines for Club apparel branding are outlined in the
following sections. Please note the following:
• Only one (1) sponsor brand may be placed in each available logo position
• No logo can exceed the maximum length and height specifications, and no logo can
exceed the maximum allowable square centimetre area. Please note, maximum height
and length measurements do not always equate to maximum square centimetre area.
Drawings are not to scale.
• All League Sponsor logos must be applied exactly as directed by Netball Queensland.
• It is the Club’s responsibility to ensure hem line logos are not encroached upon once playing kit is hemmed. Please allow enough room to ensure this happens.
• The dimensions in each instance relate to the total logo, not the letters within the logo.
• On the side panels, the beginning of the Club Principle Partner logo must start under the armpit and run towards the hem, running the same way on each side.
6.3. Match Playing Kit
Logo Maximum Length
Maximum Height
Maximum area
Integrated League Logo (right chest) 7cm 7cm 49cm2
Netball Queensland logo 6cm 6cm 36cm2
Apparel supplier logo (back) 5cm 3cm 15cm2
Club logo (left chest) 7cm 7cm 49cm2
League Principle Partner (Front Chest) 23cm 6cm 138cm2
League Bib Partner (front & back) 13cm 3cm n/a
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League Partner Hem (Front) 10cm 6cm 60cm2 League Partner Back (Above Surname) 20cm 5cm 100 cm2 Club Partner Back (below Bib) 15cm 6cm 90cm2 Club Principle Partner Side Panel (x2) 11cm 38cm 418cm2
Club Partner – Shoulder Strap (x2) 7cm 3cm 21cm2 Club Partner Front (below bib) 18cm 6cm 108cm2
Club Partner Hem (Back) 10cm 6cm 60cm2
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6.4. Bibs
• The dimensions of each bib are 22.5cm (h) x 19cm (w). The positional lettering on each
bib must appear 15cm high.
• Bib lettering must be a contrasting colour to that of the bib.
• Bib branding is outlined below. The sponsor logos can also appear in the same location
on the dress – printed directly on the dress, under where the bib sits.
• Branding is to appear on the front and back bibs in the same location on all seven (7)
netball positions.
6.5. Media Polo
Logo Maximum
Length Maximum Height
Maximum area
Integrated League logo (right chest) 7cm 7cm 49cm2
Netball Queensland logo 6cm 6cm 36cm2
Apparel Supplier logo 5cm 3cm 15cm² Club logo (left chest) 7cm 7cm 49cm² League Principle Partner logo (chest) 23cm 6cm 138cm² League Partner Right Sleeve 7cm 7cm 49cm² League Partner Front Hem 10cm 6cm 60cm² Club Partner – Collar (x2) 3cm 3cm 9cm² Club Partner Left Sleeve 7cm 7cm 49cm² Club Partner Back 23cm 6cm 138cm2
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6.6. Training/Warm Up Shirt
Logo Maximum Length
Maximum Height
Maximum area
Integrated League logo (right chest) 7cm 7cm 49cm2
Netball Queensland logo 6cm 6cm 36cm2
Apparel Supplier logo 5cm 3cm 15cm2 Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (chest) 23cm 6cm 138cm2 League Partner Front Hem 10cm 6cm 60cm2 League Partner Right Sleeve 7cm 7cm 49cm2 Club Partner – Shoulder Strap (x2) 5cm 5cm 25cm2 Club Partner Back 23cm 6cm 138cm2
Club Partner Left Sleeve 7cm 7cm 49cm2
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6.7. Training Singlet
Logo Maximum Length
Maximum Height
Maximum area
Integrated League logo (right chest) 7cm 7cm 49cm2
Netball Queensland logo 6cm 6cm 36cm2
Apparel Supplier logo 5cm 3cm 15cm2
Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (chest) 23cm 6cm 138cm2
League Partner Hem (front) 10cm 6cm 60cm2 Club Partner – Shoulder Strap (x2) 5cm 5cm 25cm2 Club Partner Back 23cm 6cm 138cm2 Club Premier Partner Side Panel (x 2) 8cm 28cm 224cm2
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6.8. Tracksuit Top
Logo Maximum
Length Maximum Height
Maximum area
Integrated League logo (right chest) 7cm 7cm 49cm2
Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo (left chest) 7cm 7cm 49cm2 League Premier Partner (right chest) 7cm 4cm 21cm2
League Partner (right chest) 7cm 4cm 21cm2 League Partner Right Sleeve 7cm 7cm 49cm2 Club Partner Back 23cm 6cm 138cm2
Club Partner left chest 7cm 4cm 21cm² Club partner left chest 7cm 4cm 21cm2 Club Partner Left Sleeve 7cm 7cm 49cm2
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6.9. Tracksuit Pants
Logo Maximum Length
Maximum Height
Maximum area
Integrated League logo (top left leg) 7cm 7cm 49cm2
Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo 7cm 7cm 49cm2 Club Partner logo (leg) 7cm 4cm 21cm2
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6.10. Training Short
Logo Maximum Length
Maximum Height
Maximum area
Integrated League logo (top left leg) 7cm 7cm 49cm2
Apparel Supplier logo (back) 5cm 3cm 15cm2 Club logo 7cm 7cm 49cm2 Club Partner logo (leg) 7cm 4cm 21cm2
7. Club Match and Training Kit 7.1. Clubs will be entitled to source their own apparel partner and provide each player and staff
member with the following team kit as a minimum, free of charge.
• Match dress - 1 for each player
• Media polo - 1 for each player, coach and official
• Warm up shirt - 1 for each player
• Training singlet - 2 for each player
• Tracksuit Top - 1 for each player, coach and official
• Tracksuit Pants - 1 for each player, coach and official
• Training Short - 2 for each player
• Set of bibs - 2 per Team
7.2. NQ will provide suitable copies of League Partner Logos to Clubs to provide to apparel
partners for production
7.3. Clubs are encouraged to discuss their apparel requirements with NQ’s apparel partner but
are not obligated to use this provider.
7.4. Final designs, colours and branding will be subject to League approval. A full sample of the
match dress and media polo must be provided to NQ for approval prior to full production
occurring. The sample must include all League sponsor logos on the apparel.
7.5. Clubs can purchase additional items of kit at their own cost. Clubs may also design kit items
additional to those listed above, with all items subject to approval by the League.
7.6. Only items from the approved Club apparel for the current season may be worn by Players
or Club Staff in any official Sapphire Series environment. This includes warm-ups, media
appearances and player appearances.
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8. Static Signage Information 8.1. Netball Queensland retains all signage rights at Sapphire Series League matches
8.2. There will be a designated Home Club for every match
8.3. The Home Club will be given 50% of static venue signage for their match, the League will
receive the other 50%. Static signage will include as a minimum sixteen corflute courtside
A-frame signs which will be displayed at each match within the live streamlining arc. Eight
(8) of these will be League signs, the other eight (8) will be Home Club signs. Please note
that once the new venue is completed this section may be updated to reflect additional
static signage opportunities
8.4. A Frame signs will be stored on-site at the venue between matches
8.5. Away Clubs will have no signage rights
8.6. Clubs can use their allocated signs to feature their sponsors’ logos or their own Club name /
logo.
8.7. Club and League sponsor signage should be alternated. Any given sponsor (Club or League)
can have a maximum of two consecutive signs placed together.
8.8. The League will co-ordinate production of ALL Clubs’ corflute courtside A-frame signage,
production costs will be passed on to the Clubs and or their respective sponsors.
8.9. Club media banners can be used by Clubs on game day for post- or pre-game interviews
with their players, or at any other time, whenever the content is being produced by the
Club. Club media banners will need to include the integrated League logo, which must take
up a minimum of 25% share of voice. Clubs will be responsible for producing their Club
Media banner, which will be subject to League approval.
8.10. The League will use the League media backdrop on game day and non-game days
when the content is being produced by the League.
8.11. Netball Queensland encourages Clubs to seek individual legal and financial advice
when negotiating and contracting sponsorships.
9. Digital Signage 9.1. All teams will be afforded the opportunity to have Principle Club Partner sponsor branding
during the live stream broadcast as part of their lockup team logo as well as during breaks
and when full screen statistic graphics are used.
9.2. The League will retain advertising space on the League website from which the Live Stream
is broadcast.
9.3. The League will retain 50% SOV for advertising through the big screens in venue, while the
Clubs will share in the remaining 50% SOV through all games
Asset League Club
Sapphire Series Web Page - Live Stream Vision Border X
On screen scoreboard - permanent X X
Watermark (naming rights with League Logo) X
Replays/ Highlights Packages - shared via Social Media Platforms X
Pre-game/ Post game stories -shared via web and socials X
In game interviews - roving camera X
Full Screen Stats / Pop Ups in Game X X
Player Tracking Data - GPS X
Additional Video Content / Stories X
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Unique Camera Angles X
Game Clock X
In game - Centre Pass, Stoppage re-start X
In broadcast advertising - breaks - 10 second adverts 50% 50%
10. Ticket Sales Income - Match Days
10.1. The League and the Clubs are responsible for driving match attendances will share in
20% of paid ticket revenue for regular season games played at the Brisbane Arena allocated
on pro-rata basis for the number of games played at the Brisbane Arena by each Club.
These funds will be distributed back to Club’s within 30 days of the SS01 Grand Final.
10.2. The League will be responsible for ticketing for matches played at the State Home of
Netball.
10.3. Clubs hosting home games in their own venue will incur 100% of match hosting costs
and retain 100% of match revenue for that match. The home Club will be responsible for
ticketing for matches played in their own venue.
11. Ticketing and Pricing 11.1. Match ticket prices will be determined by the League and will be consistent across
all venues.
11.2. Ticket purchased online to games at Brisbane Arena will be priced as follows (all
prices include GST) and will allow the attendee to watch all Sapphire Series and Ruby Series
games played in the venue on that day.
• Adults $10
• Concession/Students $5
• Children Under 15 – Free
• Family Entry (max of 5) $25
11.3. General admission pricing will be as follows (all prices include GST) and allow
patrons to watch all Sapphire Series games in the venue on that day:
• Adults $12
• Concession/Students $7
• Children Under 15 - Free
• Family $30
11.4. All tickets will be general admission, there will be no reserved or dedicated seating
11.5. The League will provide season accreditation passes (free entry into all matches) for
• Players
• Club Coaches
• Club Managers
• Club Medical staff / Strength & Conditioning
• Club Operations Manager and other Club staff
11.6. For all matches played at Queensland State Netball Centre (QSNC), the League will
provide each Club (Home and Away) with ten (10) Free-of-Charge (FOC) tickets. These can
be used at the Club’s discretion for sponsors or other stakeholders.
11.7. Should Clubs require any additional tickets, they may be purchased from the League.
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11.8. Netball Queensland reserves the right to provide FOC tickets to a range of
stakeholders at any Sapphire Series match, including hosted games outside of the Brisbane
area. These stakeholders include League sponsors and guests, NQ guests and VIP’s and NQ
Staff (including match and Club officials).
12. Match Day Activity 12.1. Below is a summary of the allocation of key game day assets - League and HOME
Club for games played at the Brisbane Arena.
Activity League Clubs Notes Activation rights (I.e. giveaways, foyer sponsor activations, half-time activity, coin toss etc)
X X To be mutually agreed - shared
between League & Club
PA / MC announcements 50% 50% Shared between
League & Clubs
Promotion on big screens (if operating)
50% 50% Shared between League & Club
Breaks (¼, ½ time and in between games)
100% Option
12.2. The League will be responsible for event presentation, including all costs, at matches
played at the Brisbane Arena.
12.3. Home Clubs will be responsible for event presentation and associated hosting costs
for all matches played at their nominated venue(s) in line with the match hosting and
operational requirements which the League will require all reasonable efforts to be made to
meet.
12.4. Clubs will have the right to activate at their home matches, wherever they are
played. This is at their discretion (i.e. foyer sponsor activations, giveaways, product
sampling, face-painting, sponsor half-time activity, and coin toss). Organising activations
will be the responsibility of the home Club. All activations will be subject to League
approval.
12.5. The League and League sponsors will have the same activation rights at Home Club
Venues as they do for all matches played in the Brisbane Arena
12.6. The League and Home Club will mutually agree on activations that take place at any
given match. If Clubs wish to activate during breaks in games, they should apply to the
League to do this detailing the plan for the activation.
12.7. Clubs will have no activation rights at their away matches.
12.8. The League will organise and fund a courtside announcer for all matches held at
Brisbane Sports Arena.
12.9. Clubs are invited to suggest people for this role and for live stream commentary if
they are hosting matches in their own Venue
12.10. The courtside announcer will deliver home Club and League messages for their
respective sponsors. Their responsibilities at each game will include -
• Introducing match officials
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• Introducing each Team member one by one
• Calling time outs, scores, League and Club partner recognition and anything else of
interest to attendees
12.11. If the League choose to use video screens at the State Home of Netball, League and
Home Club sponsor messaging will be shared 50:50.
12.12. The Home Club will be responsible for organising and funding courtside announcers
for Club Hosted Home matches not held at the Brisbane Arena.
12.13. For matches not held at the Brisbane Arena, home clubs will be required to submit
an MC script as per Appendix Seven. The League will advise prior to the season commences
when these MC scripts are due, along with League partner messaging required to be
included.
13. Competitions 13.1. Clubs will be offered the opportunity to manage the underpinning competition, the
Queensland Premier League (QPL) within their catchment area. Clubs will be afforded the
opportunity to commercialise these competitions as part of securing commercial partners.
13.2. Full details of obligations and benefits will be outlined in the QPL competition
documentation
14. Licensing and Merchandise 14.1. Replica Supporters’ Apparel
• Club replica supporters’ apparel can only be produced by Club’s apparel partner. All
costs of producing replica merchandise will be borne by the Club, and all profits from
the sale of replica items will sit with the Club.
• All Club replica supporters’ apparel must include the integrated League logo, Club logo
and the same sponsor branding as the Club kit.
• League and Club Sponsors must be used on Club replica apparel
• All artwork and designs are subject to League approval.
14.2. Non-replica Supporters’ Apparel
• The Club is responsible for the production and sale of their own non-replica items of
supporter merchandise. All costs of producing non-replica supporters’ merchandise
will be borne by the Club, and all profits from the sale of replica items will sit with the
Club.
• All Club non-replica supporters’ apparel must include the integrated League logo and
Club logo.
• All artwork and designs are subject to League approval.
14.3. Licensed Product
• Clubs may choose to produce Licensed products for sale or to giveaway either at match
or through their own channels.
• The Club may choose to use the Original or Integrated Logo on the licensed products.
• League and Club Sponsor Logos may be used on non-replica apparel but are not
required.
• The Club is responsible for all costs associated with production of Licensed Products
and in turn retain all revenue from sale or distribution of the same products.
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14.4. At-match Merchandise Sales rights
• Both the League and the Clubs will have rights to sell merchandise at matches, from
dedicated sales outlets.
• The League will work with Clubs in the management of sales at matches, but Clubs will
be responsible for the management and sale of stock and will retain 100% of revenue
taken through income from the sale of Club stock
• League merchandise sold at matches will be generic in nature. It won’t feature any
Sapphire Series Club IP i.e. Netball Queensland-branded, Sapphire Series-branded or
Firebirds-branded products).
14.5. Use of Individual Player Property
• Some non-apparel licensed products may include the use of player property. While the
players involved in this League, it is the intention of the League to abide by the SSN
Collective Player Agreement regulations relating to the use of Player IP.
• Use of Player photographic imagery is able to be used by the League and Clubs for use
on product or promotional material. A minimum of three (3) players must be used by
Clubs or Product Licensees in all executions, except for Player Trading Cards
• Proposed products that feature less than three (3) players require the approval of the
player(s) featured on the product.
• Further key points relating to the use of Player Property are:
• Approval of the players’ IP will be the responsibility of the player or if under 18,
their guardian or parent.
• If the Club or League does not receive approval within five (5) days, approval will
be assumed as given.
15. Athlete Appearances and Use of Player IP 15.1. Clubs and Product Licensee acknowledge that they have an obligation to support the
marketing and promotion of the League.
15.2. Each Contracted Player and Coach will provide up to forty (40) hours or 400 hours
per Team per year, of appearance time to promote the Club, the League and Netball in
general. This may include, but not be limited to:
• League and Club Season Launches
• League and Club Media Appearances
• Club Community Engagement Activities
• Club Association Visits
• Pre-game media
• Fan Days and similar promotional activities for the Club or the League
15.3. The League will utilise a Player Appearance Request form (Appendix 5) when
requesting Player appearances. The League reserves the right to request specific player/s
for appearances and will identify these players on the Player Appearance Request form
(where possible) at least ten (10) working days prior to the appearance date.
15.4. The League and Clubs will acknowledge the Players rights in relation to their
individual IP. The League and Clubs will not offer as part of the League or Club sponsorship
offerings, individual player sponsorships/ambassadors without the prior written approval of
the athlete.
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15.5. For the avoidance of doubt, players will not be expected to forgo employment or
University attendance to complete appearances for Netball. It is anticipated most of this
appearance work will be conducted on weekend’s at Netball Associations within the Clubs’
Aligned Associations.
15.6. The Club is responsible for any costs associated with delivering these appearances
and should seek commercial support to assist with this.
15.7. The Club’s Operations Manager will oversee the distribution of player hours to
Aligned Associations during the term of their contract. The Operations Manager will also be
responsible for managing and recording the appearances completed by each player during
the year to use during the annual review process.
16. Live Streaming, Media, Communications & Digital 16.1. Netball Queensland retains all broadcasting and live streaming rights to the Sapphire
Series and will be responsible for live streaming all matches, including all costs associated
with matches played in the Brisbane Arena.
16.2. The League and Club are dually responsible for promoting the Sapphire Series to
build a local fan base, sell tickets and build the profile of the League, Clubs and individual
athletes
16.3. NQ will create a dedicated League website which will include basic information on
each on the Clubs. The League website will also include a link to each Club website. NQ will
manage the League site, run League social media, write and produce content. All digital
assets will sit with the League.
16.4. Clubs will be required to create and manage their own Club website and be
responsible for running social media, writing and producing content. All digital assets on the
Club website will sit with the Club.
16.5. The allocation of digital assets is summarised below.
Asset League Club League website X League Facebook X League Instagram X Club website X Club Facebook X Club Instagram X
16.6. Clubs are encouraged to work with Netball Queensland’s media staff to assist with
developing stories and social media content, and to assist with making players and/or Club
staff available for local media opportunities.
16.7. Where required, Clubs are to make available the Head Coach and Captain or player
representative to make comment for media. This may occur on-site after the conclusion of
the match, or via phone and email in the days leading up to or following the conclusion of
the match.
16.8. Clubs agree that all Club players, coaches and Club staff adhere to the Netball
Queensland Social Media Guidelines. Please refer to Appendix 6 for this document.
16.9. All media and photographers at Sapphire Series events must be approved by Netball
Queensland.
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17. Finals 17.1. Below is a summary of the changes in commercial and match day arrangements for
Finals matches, as compared to Home and Away games.
17.2. All Finals matches will be played at the Brisbane Arena
17.3. All ticket sales income (100%) will be retained by the League
17.4. The League reserves the right to increase general public ticket prices for Finals
matches
17.5. Netball Queensland will make corporate boxes available on request for participating
Clubs, at no charge. Any food and beverage costs will be at the expense of the Club
17.6. Static courtside A-frame signage will be allocated as follows -
• League - 50% (8 signs)
• Club 1 - 25% (4 signs)
• Club 2 - 25% (4 signs)
17.7. The League and both Clubs will have activation rights at Finals matches. The League
will work with the Clubs to mutually agree on what activations take place, when and where,
at Finals matches. All activations will be subject to League approval.
17.8. The League and BOTH Clubs will have at-match merchandise selling rights at Finals,
from separate outlets
17.9. Only the League media banner will be used at Finals matches (no Club media
banners)
17.10. Courtside announcer sponsor messaging, and promotion on video screens if used,
will be split as follows -
• League sponsors - 50%
• Club 1 sponsors - 25%
• Club 2 sponsors - 25%
17.11. All other commercial arrangements will be as per normal Home and Away matches
played at the State Home of Netball.
18. Compliance 18.1. The commercial integrity of the Sapphire Series is fundamental to the future success
of the League, and ultimately the benefit of all stakeholders.
18.2. NQ is committed to ensuring that a consistent approach is taken with all Clubs in a
transparent manner and thus any breaches of the manual will be treated seriously.
18.3. Netball Queensland will seek a written explanation from the Club regarding any
breach.
18.4. Netball Queensland reserves the right to penalise the Club for a breach in any
manner it deems appropriate.
19. Charities
19.1. If a Club would like to support a charity for a particular round of the Regular Season
or Finals Series, they should provide details in writing to the League Manager five (5) days
prior to the schedule fixture. Approval for such shall not be unreasonably withheld.
19.2. If the League or a Club would like all Clubs to participate for a particular cause or
charity, where possible the maximum lead in time is advised, however it is acknowledged
that this may not always be possible.
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20. Appendices
Appendix 1 – Key Contacts
ROLE NAME CONTACT INFORMATION
Acting League Manager (LM) Richard McInnes 0428 687 691 [email protected]
Acting Media Manager Amy McDonald 0439 790 645 [email protected]
Accreditation and Allocation Officer
Cameron Williamson 0437 532 816 [email protected]
GM – High Performance and Sport Entertainment
Richard McInnes 0428 687 691 [email protected]
GM – Commercial Justin White 0452 298 691 [email protected]
GM – Marketing Chanah Mulawa 0488 038 843 [email protected]
Events Manager Rhiannon Smith 0400 572 060 [email protected]
Appendix 2 – Approval Forms • Sponsor Approval Forms – to be added
• Uniform Approval
• Product Licensee Approval
• Merchandise Approval
Appendix 3 – Example of Sponsor Logo Designations Designation Logo Usage Example of Image
Principle Partner
• Development of integrated League / Partner Logo to be used by both League and Partner
• League will always use integrated logo on all material
• Partner able to use league logo independently
• Image Types provided – tbc
• Image Resolution provided – tbc
Major Partner (n2)
• Development of Integrated League Logo included written designation of Major Partner, able to be used by Partner
• Image Types provided – tbc
• Image Resolution provided – tbc
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Official Partner (n4)
• Official Partner provided with Integrated League Logo with written designation of Official Partner
• Image Types provided – tbc
• Image Resolution provided – tbc
Suppliers • Official Supplier provided with
Integrated League Logo with written designation of Official Supplier
• Image Types provided – tbc
• Image Resolution provided – tbc
Appendix 4 Venue Signage Map Example to define the broadcast arc
Appendix 5 Player Appearance Request Form to be added
Appendix 6 Social Media Policy – will be delivered in 2019
Appendix 7 Compliance Checklist – to be finalised in 2019
Task Completed
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Club Sponsor Approval Sought
Apparel Approval Sought
Uniform Design Approval Sought
Digital Marketing Plan approved
Digital Marketing Plan implemented
Merchandise Approved
Home Games Hosted Appropriately
Revenue Stream Diversification
Appendix 8 MC Script template – will be delivered to all teams prior to first match.