Harry S. Dent, Jr.Dent Research

Dent Business Academy

Business Strategies for the Winter Season

The New Direct Model of Business:

The Marketing Revolution

Session 8:

Charts

1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

StandardizedEconomy

CustomizedEconomy

Source: Dent Research

Standardized vs. Customized Economy

Chart 8-1

1970 1980 1990 2000 20100

10

20

30

40

50

60

70

80

90

100

Source: Dent Research

Standard-Quality Segment

Premium, Standard and Value

Chart 8-2

Value-Discount Segment

Premium Segment

Greatest growth

Strategy Example

Direct Producer to Consumer Dell

Direct Warehouse to ConsumerAmazon

Peer-to-Peer eBay Tupperware

Front-Line Customization Independent Financial Planners

Source: Dent Research

Four Direct Strategies for Marketing

Chart 8-3

(skipping other channels)

(lots of inventory and choice)

(sell anything to anyone)

(represent narrow niches)

The 3 M’sThe right message

In the right media

To reach the right market