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Digital Portfolio SIM

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Page 1: Harry pekka russia_only_digital

Digital Portfolio SIM

Page 2: Harry pekka russia_only_digital

Internet penetration in age groups,% of an age group

12-24 years – 96,5% 25-44 years - 88% 45+ years - 54%

RUSSIAN INTERNET MARKET OVERVIEW

Russian population - 143,2 mln.

Connection type: Broadband - 68%Wireless modem - 19%Dial-up - 7%Mobile -1%Other - 5%

Source: TNS Web Index, November 2011

Internet audience (12-54) –52,486 mln*.

Penetration (12-54) – 61% Penetration (all population) – 44,98%

Men - 49,4 %Women - 50,6%

Use mobile for browsing: 12,3 mln., 34% of monthly reachMobile phone – 56%, smartphone - 41%, tablet – 6%.

*Source: ComScore, November 2011

Page 3: Harry pekka russia_only_digital

Mail.ru (32 projects)

Yandex.ru (37 projects)

Vkontakte.ruGoogle (ru+com)

Youtube.comOdnoklassniki.ruWikipedia.orgRambler (24 projects)

Facebook.ruLiveJournal.comBiglion.ruAvito.ruLiveInternet.ruKinopoisk.ruQIP.ru

29 42729 39425 00923 47320 77020 50119 92214 19413 38813 38312 76610 87610 102

9 3499 298

68,168

58,554,3

4847,439,032,833,0

3126,125,223,421,621,2

‘000 UV % of populationTNS Web IndexRussia 100 000+, 12-54 years

Source: TNS Web Index, November 2011

TOP 15 WEBSITES

Page 4: Harry pekka russia_only_digital

SEGMENT LEADERS

Blogs

Livejournal.ru Unique visitors – 13 383 121SUP Media

Search Engines

Yandex.ru Unique visitors -29 393 811Baring Vostok Capital Partners – 26%A.Volozh – 19.77%

Social Networks

Vkontakte.ru Unique visitors -25 009 314Mail.Ru Group 39,99%

Mail

Mail.ru Unique visitors – 29 427 142Mail.Ru Group

Women

Woman.ru Unique visitors – 5 375 400PH TOP 50

Entertainment

Kinopoisk.ruUnique visitors – 9 349 213LLC Kinopoisk

Source: TNS Web Index, November 2011

Page 5: Harry pekka russia_only_digital

INTERNET AD MARKET STRUCTURE

INTERNETmediacontext

2010 bln RUR

Growth in 2011, %Segment 2009 bln RUR

2011 bln RUR

26.659.20

16.85

204963

Source: AKAR Russia, Mindshare

Cars25%

FMCG20%

Telecom19%

Retail9%

Media7%

Other20%

19.107.70

11.40

27.509.50

18.00

Page 6: Harry pekka russia_only_digital

WEB ASSETS SANOMA INDEPENDENT MEDIA

SIM internet audience:Unique visitors:

???Unique visitors:

3 488 142Unique visitors:

1 365 986

Unique visitors:

1 937 922

Unique visitors:

???

Unique visitors:

447 655

Unique visitors:

???Unique visitors:

422 974

Unique visitors:

1 010 867

Page 7: Harry pekka russia_only_digital

WEB DEVOPMENT ACTION PLAN 2011

January

February

March April May June

Grazia MagazineSite re-launchCosmo PsychologiaSite re-launch

WeddingMagazinemain page re-launch

Cosmo.ruBeauty service MakeMeUp launch

Cosmo.ruBeauty service Beauty Dictionary

Vkusno i Polezno Site launch

Cosmo.ruMain page redesign

Cosmo.ruBeauty-serviceBeauty Brands

CosmoshoppingFashion service Garage Sale

July August September

October

November

December

Cosmo.ru Beauty serviceHow to choose fragrance

Good HouseKeeping: Social serviceQ&A

To be discussed

Women’s Health Site launch

To be discussed

Web-sites: 7 launches & 7 services in 2012

Cosmo BeautyRe-launch

Svadba ExpertSite re-launch

Cosmo.ru Fashion serviceCollages launch

Ameno.ruRe-launch

Page 8: Harry pekka russia_only_digital

COSMCOSMO.RU

Unique visitors

3 488 142Page views

13 558 409

2. Fashion CollectionLaunch – September 2011132 585 PV/monthStyle Adviser Platform

1. Vote from userLaunch – July 2011239 876 PV/monthStyle Adviser Platform

NEW SERVICES

Page 9: Harry pekka russia_only_digital

COSMO.RU HAS POWERFUL SOCIAL NETWORKS

Twitter.com

139 562

Vkontakte.Ru

27 617

Facebook.com

15 984

Page 10: Harry pekka russia_only_digital

COSMOCOSMOSHOPPING.RU

Unique Visitors

194 984 Page Views

764 165

1. New Design & StructureLaunch – June 2011

2. Street FashionLaunch – June 2011236 413 PV/month3 891 photosCover Girl of December IssueStyle Adviser Platform

May 144 107 PV

August223 675 PV

September362 958 PV

December239 213 PV

Page 11: Harry pekka russia_only_digital

WEDDING-MAGAZINE.RU

Unique Visitors

422 974 Page Views

2 671 501

NEW SERVICES

1. Bride of the MonthLaunch – October 201114 967 PV/month>500 photos each month

2. Wedding GalleriesLaunch – August 2011164 351 PV/month

Page 12: Harry pekka russia_only_digital

GOODHOUSE.RU

Unique Visitors

988 032 Page Views

2 642 252

New Design & Conception “The Encyclopedia of Advices”December 2011

Page 13: Harry pekka russia_only_digital

AMENO.RU

Unique Visitors

447 655 Page Views

1 705 702

New Design & Conception “How to live better”December 2011

Page 14: Harry pekka russia_only_digital

MHEALTH.RU

Unique Visitors

1 365 986 Page Views

4 784 617

New DesignSeptember 2011

Page 15: Harry pekka russia_only_digital

RB.RU and VIADEO.COM

Action PlanJanuary – LaunchFebruary & March – Integration with RB.ru – Invitation to registerMarch & April – Mobile applicationsMarch – Start of MBA salesSeptember – Start of online recruitment sales

Community to the end of 2012

200 000

Russian Version of Viadeo.com

Page 16: Harry pekka russia_only_digital

VEDOMOSTI.RU & IMALL

Action PlanJuly 2011- Launch September & October 2011- Promotion

DirectionsTravel, Fashion, Events

PartnersYoox.com, AnyDayAnyWay.com etc. + Ecvilibria

Registrations

8 108 Orders

167Average Bill

10 777 Rub

Page 17: Harry pekka russia_only_digital

APPLICATION FOR IPAD & IPHONE

Subscribtions + NewsstandsLaunch - January 2012Cosmopolitan 21 790Popular Mechanics 11 349Men’s Health 5 620Harper’s Bazaar 368

iPhone appsiCosmo 2.1– February 2012My Day My Way 1.0 – April 2012

Page 18: Harry pekka russia_only_digital

THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTION!ATTENTION!