harrisburg, pa may-july 2010
DESCRIPTION
Increasing Revenue Using The Media Audit PennLive.com Overview. Presented by: John Schwab Northeast Market Manager The Media Audit. Harrisburg, PA May-July 2010. Over 191,034 Harrisburg Adults Visit PennLive.com each month …Two-Thirds of them (121,024) log on every week. Past 30 days. - PowerPoint PPT PresentationTRANSCRIPT
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Harrisburg, PAMay-July 2010
Presented by:John Schwab
Northeast Market ManagerThe Media Audit
Increasing Revenue UsingIncreasing Revenue Using
The Media AuditThe Media AuditPennLive.com OverviewPennLive.com Overview
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Past 30 days
Over 191,034 Harrisburg Adults Visit PennLive.com each monthOver 191,034 Harrisburg Adults Visit PennLive.com each month……Two-Thirds of them (121,024) log on every weekTwo-Thirds of them (121,024) log on every week
Past 7 days
PennLive.com 191,034 36.8
PennLive.com 121,024 23.3
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PennLive.com is the top ranking website in the market!PennLive.com is the top ranking website in the market!
52.5% of New Orleans Adults visit NOLA.com each month
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PennLive.com User Age ProfilePennLive.com User Age Profile
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PennLive.com User Gender ProfilePennLive.com User Gender Profile
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PennLive.com User Ethnicity ProfilePennLive.com User Ethnicity Profile
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PennLive.com User Income ProfilePennLive.com User Income Profile
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PennLive.com User Education ProfilePennLive.com User Education Profile
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191,000+ Adults visit PennLive.com each month191,000+ Adults visit PennLive.com each monthThe average annual HHI of PennLive.com visitors is $70,093, the average age is 42The average annual HHI of PennLive.com visitors is $70,093, the average age is 42
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More likely to be Age 18-49
More likely to earn $50K+
PennLive.com outperforms the market in reaching 25-44 year old PennLive.com outperforms the market in reaching 25-44 year old college educated adults with $100K-$150K annual HH incomecollege educated adults with $100K-$150K annual HH income
More likely to be college-educated
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PennLive.com User Family LifePennLive.com User Family Life
PennLive.com is 36% more likely than market average to reach Dual Income Families, 52% more likely to reach parents of teenagers, and 78% more likely to
reach Dual Income families with children under age 6.
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What are PennLive.com visitors What are PennLive.com visitors buying this year???buying this year???
What are PennLive.com visitors What are PennLive.com visitors buying this year???buying this year???
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41,578 vehicle buyers (51.9%) visit PennLive.com each month41,578 vehicle buyers (51.9%) visit PennLive.com each month
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Harrisburg Market Vehicle Buyers spend largest portion of their media day with Internet
194 Minutes Per Day
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PennLive.com reaches more vehicle buyers than PennLive.com reaches more vehicle buyers than anyany Radio Station Radio Station
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PennLive.com Visitors are planning to buy electronics & appliances this year
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PennLive.com Users are Sporting Goods Enthusiasts
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PennLive.com Users Shop a Diverse List of StoresPennLive.com Users Shop a Diverse List of Stores
Nearly 3 out of 4 (73.4%) Burlington Coat Factory shoppersNearly 3 out of 4 (73.4%) Burlington Coat Factory shoppers visit PennLive.comPennLive.comand 67.3% of Cabela’s shoppers visit PennLive.com.and 67.3% of Cabela’s shoppers visit PennLive.com.
PennLive.com visitors are 47% more likely to shop at Macy’s,PennLive.com visitors are 47% more likely to shop at Macy’s,and 36% more likely than market average to shop at Kohl’s.and 36% more likely than market average to shop at Kohl’s.
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PennLive.com Visitors are nearly twice as likely to search for jobs onlinePennLive.com Visitors are nearly twice as likely to search for jobs online
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PennLive.com Reaches the most job seekers… 46.7% or 125,197
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PennLive.com Outperforms the market in reaching a diverse workforce!PennLive.com Outperforms the market in reaching a diverse workforce!
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What other local websites do PennLive.com Users Visit?What other local websites do PennLive.com Users Visit?
57.3% of PennLive.com users also visit ABC7.com. Only 36.5% visit WGAL.com, 22.9% of PennLive.com users visit Fox43.com,
and 21.9% of PennLive.com users visit WHPTV.com.
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Increasing Revenue UsingIncreasing Revenue Using
The Media AuditThe Media Audit
Harrisburg, PAMay-July 2010Presented by John Schwab
Northeast Market ManagerThe Media Audit