harris social media llc writing samples portfolio 2015
TRANSCRIPT
Copywri(ng and Edi(ng Services
2015 Por)olio and Wri0ng Samples
Roger Harris, Principal
W 919 662 1618 M 919 449 6849
Content marke(ng exper(se • Professional crea(ve services
– Educa(on resource development and edi(ng (e.g., lesson plans) – Website copy wri(ng (blog posts, branding, etc.) – Press release wri(ng and distribu(on – Books and publishing – Feature ar(cles – Product and book reviews
• Content marke(ng topic areas – Science – Technology – Health – Travel – Educa(on
EDUCATIONAL MATERIALS
Created and edited educa(onal materials for leading providers
Educa(onal materials services
• Science wri(ng and communica(ons • Science-‐based pedagogic materials – Lesson plans – Reading passages – E-‐books (textbooks) – Widgets and interac(ves – Anima(ons – Video story boarding
Lesson plan examples
Client: The Nature Conservancy Project: Nature Works Everywhere Brief: Conceive and create eight engaging, interac(ve lesson plans around
themes that illustrate how nature serves people in many ways.
Lesson plans for The Nature Conservancy
Interac(ve lesson plan and widget Client: US Navy/Discovery Educa(on Project: STEM in the Classroom Brief: Create a lesson plan with an
accompanying interac(ve widget to illustrate the physics of diving.
Selected as Featured Lesson and Interac(ve for website front page
Interac(ve widget for the US Navy
Interac(ve lessons Client: Discovery Educa(on Project: Techbook Explora(ons Brief: Create interac(ve lessons on
a range of science topics.
Interac(ve lesson for Discovery
Teacher and Student Guides
Lesson plans for Discovery/Intel • Measuring the Capacity of a Robo(c Arm • Calcula(ng Degrees of Freedom of a Robo(c Arm • Introduc(on to the Turing Test • Measuring the Size of an Oil Molecule • Programming in BASIC • Principles of Encryp(on • Extrapola(on as a Literary Device in Science Fic(on
Subjects • Organizing Organisms: Taxonomy and the Roots of Modern
Biology • Temperature: The Evolu(on of an Idea • What is the Role of Math in Science Fic(on?
Content crea(on clients
Client List
• 3M • Audubon North Carolina • Carnegie Mellon
University • Discovery Educa(on • EarthEcho • Florida Virtual School • Houghton Mifflin
• Intel • Museum of Science,
Boston • Nature Educa(on • Siemens • Texas Educa(on Agency • The Nature Conservancy • US Navy • Western Union
WEBSITE COPY
Website copywri(ng and design
Website wri(ng services
• Sparkling prose on a wide range of topics • Branding, taglines, elevator speech and corporate messaging
• Original ar(cles for blogs and editorial • Edi(ng and proof-‐reading website copy • Op(mizing content for SEO and social signal
Example copy wri(ng for websites
Front page copy, taglines, branding, and logo and web page design
Start-‐up conserva(on non-‐profit
Pres(gious private schools
Duke University research group
Copy wriben for Peace
Montessori School
From peacemontessorischool.com By Harris Social Media, 2013
Logo & tagline
Sample copy wriben for
Natural Areas Associa0on
From naturalareas.org By Harris Social Media, 2013
Tagline
List of websites
• Academic Earth • Natural Areas Associa(on • SavingSpecies • New School Montessori Center • Peace Montessori • Mangum Partners • The Pimm Group • Triangle Science Fes(val • Lible Explorers Montessori • Jungle Photos
Excerpt from blog
post
From Dream partnership between SavingSpecies and a New York movie produc0on company
SavingSpecies.org Jan 29, 2013
Blog posts: examples • 5 Awesome Biodiversity Infographics (January 4, 2012)
SavingSpecies.org • One Easy Way to Turbo-‐Charge Your Social Media Influence
(April 11, 2012) TwiberThoughts.com • AQacks On Biodiversity: An Emerging Trend (September 23,
2011) cultureofscience.com • Top 35 biodiversity videos (September 15, 2011)
SavingSpecies.org • Does the word biodiversity hinder public awareness and
what can we do about it? (November 17th, 2010) ThePimmGroup.org
• Celebrate our scien0st rockstars (November 15, 2010) Triangle Science Fes(val triscifest.org
PRESS RELEASES
Concise, ar(culate press releases picked up by top news outlets
Press release services
• Create press release copy • Conform to requirements of online press release services
• Op(mize press release copy for search • Distribute press releases to free and paid services for maximum exposure
Press releases: examples Title Client Date
SavingSpecies Enters Strategic Partnership With New York City's Thousand Names Produc(ons
SavingSpecies Jan 30, 2013
Fall Fes(val Brings Together Holly Springs School and Big Cat Wildlife Sanctuary
New School Montessori Center
Oct 04, 2012
E.O. Wilson Joins Science Board of SavingSpecies
SavingSpecies Aug 16, 2012
Conserva(onist Defends Science, Stewardship and the Endangered Species Act in Congressional Hearing
SavingSpecies Jun 21, 2012
Third North Carolina Maker Faire Highlights Local Inventors, Crea(vity, Science, Technology, Art and Culture
NC Maker Faire May 22, 2012
Press release coverage
• Press release report for: SavingSpecies Enters New Partnership With New York City's Thousand Names Produc0ons
• Reached more than 270 major news outlets through OnlinePRNews.com
• hbp://www.onlineprnews.com/report/331102
ARTICLES
Edited and wriben numerous original ar(cles on a wide range of topics
Ar(cle wri(ng services
• Engaging ar(cles for print or online • Idea genera(on and brainstorming • SEO keyword and social signal op(miza(on • Edi(ng and proof-‐reading
Selected example print ar(cles • Oien, C., R. J. Harris, et al. (2008) Electronic Outreach in the Genomic Age: A New Role for Genetic
Counselors. Abstracts of the National Society of Genetic Counselors, 27th Annual Education Conference. Journal of Genetic Counseling 17(6): 573–651.
• Harris, R. & P. C. Baveye (2008) Editorial – Water on the table: Sigma Xi’s Year of Water affords unique opportunities to share hydrological information. Journal of Hydrology 354: v–vii.
• Harris R. (2005) To Be Free, or Not To Be: What is the commercial value of biodiversity data? American Scientist 93(6): 505–506.
• Harris R. (2005) Improve Your Image: Were planetary scientists scooped by amateur enthusiasts? American Scientist 93(3): 215–216.
• Harris R. (2005) Notes on a forest floor. The Grapevine (University of York Alumni Magazine) Spring/Summer 10–11.
• Harris R., I. Courter, and H. Egna, Editors (2004) Twenty-First Annual Technical Report. Aquaculture CRSP, Oregon State University, Corvallis, Oregon.
• Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.• Harris R. (2003) Metropolis to wilderness: The many faces of Brazil. Interval World, Summer 2003:
28–30.• Harris, R. (2000) Drinking Dragon’s Blood. The Cary News, September 27.
Original print ar(cles on science, technology, health, travel, and educa(on
American Scien0st
Numerous original ar(cles, book reviews and reports on science-‐related topics
Excerpt from
American Scien0st
Harris R. (2006) Can’t log the forest for the trees? American Scien0st 94(2): 120-‐121
Excerpt from: Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.
Wild Travel
Print ar(cles in pres(gious photo travel magazine
The Guardian
Web ar(cle in leading UK media outlet
BOOKS
Travel guide books for the
Amazon rainforest
Books and publishing services
• Manuscript edi(ng and proofing • Pitch lebers to publishers and agents • Self-‐published book layout and design • Book marke(ng and publicity • Ghost wri(ng
The Amazon, The Bradt Travel Guide
1st edi(on, 1998 2nd edi(on, 2003 3rd edi(on, 2007
“… a book that is of equally high intellectual and prac(cal value.” Observer newspaper review
Amazon.com
Amazon Highlights Published November 2011
“A gem of a travel guide, this book is a must for all travellers to the region… Roger Harris’s wealth of knowledge is evident.”
— Ed Stafford, explorer and subject of Discovery Channel’s Walking the Amazon
“Bradt Guides are expertly wriben and longer on local detail than any others.”
— Michael Palin BBC TV presenter
Excerpt from
Amazon Highlights
From Your tour: 10 top Amazon experiences, p. 138. By Roger Harris, 2011, Bradt Travel Publica(ons/Globe Pequot
REVIEWS
Product and book reviews that inform and engage the reader
Product and book review services
• Authen(c useful reviews with relevant details • Reviews for businesses, products and books • Appropriate responses to nega(ve reviews
Review on TripAdvisor
Review of Tapir Lodge, Ecuador, 2012
Review in American Scien0st
Book review of One Planet : A Celebra0on of Biodiversity by Nicholas Hulot. American Scien0st. 94(6): 567. By Roger Harris, 2006
Review on Amazon
Book review of The Amazon: Past, Present and Future by Alain Gheerbrant (2000)
Our Philosophy
• Absolute dedica(on to quality and excellence • Provide outstanding value • Highest standards of wri(ng, style and design • On (me, on budget
We have a zero-‐tolerance policy for any plagiarism or copyright viola(on. All of our work is guaranteed 100% original and our sole crea(ve content.
Fees and pricing
• All projects priced before start • All fees agreed in advance • Customize payments to meet client’s budget • Compe((ve pricing • No hidden fees, surcharges, etc.
Call or email to learn more
Roger Harris, Principal Harris Social Media LLC Raleigh, North Carolina W 919 662 1618 M 919 449 6849 [email protected]