contact

Steve Evans technology & entertainment sevans@harrisinteractive.com +44 (0)7849 172 341

Harris Buzz Report Report #15 May 2012 Late May 2012 fieldwork

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We are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer

We offer a full range of services for both quant and qual research, including:

Concept testing

Product/service launching, including pack testing

New product development

Pathways to purchase

Product/service configuration

Communications testing and tracking

Brand equity / extension / tracking

Satisfaction, loyalty & stakeholder relationships

Segmentation

Market sizing / share / opportunities

Youth and kids research

Employee research

Global omnibus research

State-of-the-art qualitative techniques, including communities

Steve Evans technology & entertainment

sevans@harrisinteractive.com +44 (0)7849 172 341

Andrew Freeman media

afreeman@harrisinteractive.com +44 (0)7970 084 192

Tom Perrott telecoms

tperrott@harrisinteractive.com +44 (0)7989 392 256

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What is “Buzz”?

in this report, we look at: (listed alphabetically)

Each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment

We find out 3 key buzz metrics per release/product:

1. Level of awareness & familiarity

2. Degree to which it generates discussion among peers

3. Degree of excitement it generates

Digital Economy Act, the anti-piracy law, is delayed until 2014

Facebook launch an app store

Facebook shares go on sale, valued over $100bn

Google Drive cloud storage application is launched

HTC One smartphone launched in UK

Men In Black 3 movie

Nokia Lumia smartphone launched in UK

Parliamentary committee report says Rupert Murdoch “not a fit person” to run a major international business

Plan to mine asteroids for precious metals revealed

O2 release a “mobile wallet” smartphone app to exchange money and pay for services by text message

Official Charts Company launch a chart of online music streams

Olympic torch relay starts its tour around the UK

Samsung Galaxy S3 smartphone unveiled The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

if you like Buzz, you may also like...

Harris Brand Buzz questions posted on the Harris PollTM Online GB Omnibus

monthly free reports

each report takes six leading brands in the technology, media, telecoms and entertainment sector

for each brand we measure emotional connection and the degree to which the public perceive them as a brand on the up (including among users)

see http://www.harrisinteractive.com/uk/insights/reports/brandbuzz.aspx

or click here

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demographic unweighted base

Total 2,031

All males 1,032

All females 999

16-24 year olds 285

25-34 year olds 435

35-44 year olds 493

45-54 year olds 421

55-64 year olds 397

sample profile Robust quantitative method

Conducted via the Harris PollTM Online Omnibus

2,031 UK respondents this edition

Online fieldwork late May 2012

Data weighted to be representative of UK national demographics aged 16-64

Metric 1 of 3

Awareness buzz

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Please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each.

Extremely familiar

Very familiar

Somewhat familiar

Just know the name and nothing more

Never heard of this

1. We gave no further information or images to respondents, we just showed them the text list as shown on Page 3 of this report

2. When considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail)

Two important things to note

How we asked the question

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UK launch/news date details Digital Economy Act, the anti-piracy law, is delayed until 2014 Announced 26 April

Facebook launch an app store Announced 10 May (not yet launched in UK)

Facebook shares go on sale, valued over $100bn On sale from 18 May

Google Drive cloud storage application is launched Launched 24 April

HTC One smartphone launched in UK Released 5 April

Men In Black 3 movie Released 25 May

Nokia Lumia smartphone launched in UK Released 14 May (900 series)

Parliamentary committee report says Rupert Murdoch “not a fit person” to run a major international business Reported 1 May

Plan to mine asteroids for precious metals revealed Announced 24 April

O2 release a “mobile wallet” smartphone app to exchange money and pay for services by text message Released 26 April

Official Charts Company launch a chart of online music streams Published 14 May

Olympic torch relay starts its tour around the UK Began 19 May

Samsung Galaxy S3 smartphone unveiled Unveiled 3 May, released 30 May

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Awareness buzz

Olympic torch relay

Facebook shares

Men In Black 3 movie

Murdoch "not a fit person"

Samsung Galaxy S3 unveiled

HTC One launched

Nokia Lumia launched

Google Drive

Asteroid mining

O2 mobile wallet

Facebook app store

Official Charts streams

Digital Economy Act delay

21%

14%

11%

12%

5%

5%

5%

3%

3%

3%

3%

2%

2%

29%

25%

19%

22%

11%

9%

8%

9%

8%

7%

7%

6%

6%

35%

37%

38%

30%

25%

21%

20%

20%

20%

19%

19%

13%

12%

10%

14%

23%

13%

28%

24%

26%

26%

12%

20%

18%

15%

16%

4%

10%

9%

22%

31%

42%

41%

43%

57%

51%

53%

64%

63%

Extremely familiar Very familiar Somewhat familiar Know name only Never heard of

base: all respondents (2,031)

Commentary

The Olympic torch relay heads the awareness list in this Harris Buzz.

Since the start of its relay around the UK, the Olympic torch has attracted extensive media coverage and it is of no surprise that almost the entire population is aware of it, and familiar to men and women of all ages.

Facebook’s floatation has also drawn considerable attention, particularly as share prices fell shortly after, placing it second in our list ahead of the new Men In Black movie.

Headlines surrounding News International continue with the criticism of Murdoch featuring prominently in the news (although familiarity with this story is lower than the other hacking-related articles covered in Buzz over the past 12 months).

Of the three flagship smartphones in this edition, Samsung’s Galaxy S3 achieves slightly higher awareness than the HTC One or the Lumia 900 series although there is little to tell them apart in terms of current familiarity.

Other news topics prove to be more niche. The delay to the Digital Economy Act props up the foot of the table with 1 in 5 at least somewhat familiar.

Ast

ero

id m

inin

g Extremely familiar 3% 5% 1% 8% 4% 2% 2% 2% Very familiar 8% 14% 2% 11% 14% 6% 4% 6% Somewhat familiar 20% 27% 14% 26% 20% 21% 18% 19% Just know name 12% 14% 10% 8% 11% 13% 14% 14% Never heard of 57% 41% 72% 46% 51% 59% 63% 60%

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Dig

Eco

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ct Extremely familiar 2% 4% 1% 8% 4% 1% 1% <1%

Very familiar 6% 10% 2% 19% 11% 2% 1% 4% Somewhat familiar 12% 16% 9% 19% 17% 10% 8% 9% Just know name 16% 22% 10% 9% 13% 19% 16% 21% Never heard of 63% 48% 78% 45% 56% 69% 73% 67%

Total Male Fem 16-24 25-34 35-44 45-54 55-64

Base size 2,031 1,032 999 285 435 493 421 397

Total Male Fem 16-24 25-34 35-44 45-54 55-64

Awareness buzz demographic breakdown (alphabetical order)

S G

alax

y S3

Extremely familiar 5% 7% 3% 10% 8% 4% 3% 1% Very familiar 11% 15% 7% 24% 15% 7% 7% 7% Somewhat familiar 25% 29% 21% 29% 29% 25% 23% 21% Just know name 28% 27% 28% 16% 23% 31% 31% 34% Never heard of 31% 22% 41% 21% 26% 33% 36% 37%

FB s

har

es

Extremely familiar 14% 16% 11% 13% 13% 15% 12% 15% Very familiar 25% 31% 20% 29% 27% 21% 24% 28% Somewhat familiar 37% 37% 37% 36% 35% 37% 38% 39% Just know name 14% 12% 17% 10% 12% 17% 20% 12% Never heard of 10% 4% 15% 12% 14% 10% 7% 7%

HTC

On

e Extremely familiar 5% 6% 4% 15% 7% 3% 3% 2%

Very familiar 9% 12% 6% 20% 11% 6% 7% 4% Somewhat familiar 21% 23% 18% 31% 24% 20% 16% 14% Just know name 24% 27% 21% 13% 25% 24% 28% 26% Never heard of 42% 32% 51% 21% 33% 47% 46% 54%

Go

ogl

e D

rive

Extremely familiar 3% 5% 1% 7% 5% 2% 2% 1% Very familiar 9% 14% 4% 22% 11% 5% 6% 4% Somewhat familiar 20% 22% 18% 23% 24% 24% 14% 15% Just know name 26% 27% 25% 16% 21% 25% 33% 33% Never heard of 43% 33% 52% 33% 40% 45% 45% 47%

No

kia

Lum

ia Extremely familiar 5% 6% 4% 11% 6% 4% 4% 2%

Very familiar 8% 12% 5% 22% 14% 5% 4% 2% Somewhat familiar 20% 24% 15% 27% 20% 22% 15% 17% Just know name 26% 27% 26% 20% 26% 26% 31% 27% Never heard of 41% 32% 50% 21% 34% 43% 47% 53%

O2

mo

b w

alle

t Extremely familiar 3% 4% 2% 8% 5% 1% 1% 1% Very familiar 7% 10% 4% 16% 12% 5% 2% 2% Somewhat familiar 19% 21% 17% 27% 22% 19% 13% 15% Just know name 20% 21% 19% 15% 14% 21% 28% 21% Never heard of 51% 45% 58% 34% 47% 53% 56% 62%

Off

icia

l Ch

arts

Extremely familiar 2% 3% 1% 7% 5% 1% <1% <1% Very familiar 6% 10% 3% 19% 9% 5% 2% 1% Somewhat familiar 13% 17% 10% 23% 19% 15% 9% 4% Just know name 15% 16% 13% 14% 14% 14% 14% 16% Never heard of 64% 55% 72% 38% 53% 66% 75% 79%

Oly

mp

ic T

orc

h

Extremely familiar 21% 22% 21% 20% 18% 25% 22% 22% Very familiar 29% 30% 28% 33% 30% 25% 26% 33% Somewhat familiar 35% 35% 36% 35% 36% 38% 34% 33% Just know name 10% 9% 12% 8% 9% 10% 14% 11% Never heard of 4% 4% 4% 5% 7% 3% 5% 2%

Mu

rdo

ch n

ot

fit

Extremely familiar 12% 16% 8% 11% 7% 12% 13% 17% Very familiar 22% 30% 14% 31% 19% 17% 19% 28% Somewhat familiar 30% 30% 31% 23% 31% 33% 29% 32% Just know name 13% 13% 14% 9% 14% 16% 15% 11% Never heard of 22% 12% 33% 26% 29% 23% 24% 11%

Base size 2,031 1,032 999 285 435 493 421 397 FB

ap

p s

tore

Extremely familiar 3% 4% 2% 8% 4% 2% 1% 1% Very familiar 7% 9% 4% 14% 11% 5% 3% 2% Somewhat familiar 19% 23% 15% 33% 20% 18% 13% 17% Just know name 18% 19% 17% 8% 15% 17% 25% 23% Never heard of 53% 45% 62% 37% 50% 59% 58% 56%

Me

n In

Bla

ck 3

Extremely familiar 11% 10% 12% 18% 11% 14% 8% 5% Very familiar 19% 24% 15% 30% 25% 19% 17% 10% Somewhat familiar 38% 38% 38% 37% 42% 38% 36% 36% Just know name 23% 22% 25% 12% 16% 22% 31% 32% Never heard of 9% 7% 10% 3% 7% 7% 9% 17%

Awareness buzz all time list Phone hacking 6/11 7/11 89% Michael Jackson’s doctor 10/11 11/11 88% Olympic torch relay 5/12 5/12 86% Oscars 1929 2/12 83% Steve Jobs dies 10/11 10/11 82% Final Harry Potter 7/11 7/11 82% London 2012 tickets 6/11 7/11 81% Baftas 1947 2/12 80% Brits 1977 2/12 80% Murdoch questions 10/11 11/11 77% Facebook shares 5/12 5/12 76% Britain’s Got Talent 2/12 4/12 74% BlackBerry outage 10/11 10/11 74% PS3 accounts hacked 4/11 5/11 74% Golden Globes 1944 2/11 74% The Voice 3/12 4/12 70% Men In Black 3 movie 5/12 5/12 68% Charlie Sheen in news 3/11 4/11 68% Titanic 3D movie 1997 4/12 67% Murdoch not a fit person 5/12 5/12 64% DAB Radio 1999 8/10 64% Freeview HD 2010 7/10 64% 3D TV sets 1/10 5/11 63% Government email spying 4/12 4/12 62% Game chain bust 3/12 4/12 60% Children in Need concert 11/11 11/11 60% Twitter super-injunctions 6/11 6/11 58% IE9 launched 3/11 5/11 58% Amazon Kindle Touch 3/12 4/12 57% The Sun on Sunday 2/12 3/12 57% The Inbetweeners Movie 8/11 11/11 57% Big Brother re-launched 8/11 9/11 57% Murdoch’s BSkyB bid 6/10 2/11 57% Sites go offline for SOPA 1/12 2/12 56% Facebook new design 9/11 10/11 56% iPad 2 3/11 4/11 56% The New iPad 3/12 3/12 55% iPhone 4S NYR 10/11 55% Facebook “Timeline” 1/12 2/12 54% Microsoft buy Skype 5/11 5/11 54% Steve Jobs resigns 8/11 9/11 53% Nintendo 3DS 3/11 6/11 53% Call of Duty: MW3 11/11 11/11 51% iPhone secretly tracking 4/11 5/11 50% Netflix in UK 10/11 2/12 49% Facebook plan to float 2/12 2/12 49% BT Vision 12/06 11/10 47% Star Wars films on BD 9/11 9/11 46% Firefox 4 launched 3/11 5/11 46% iPad 6/10 7/10 46% Google new privacy policy 3/12 3/12 44% Windows 7 Mobile 11/10 2/11 44% iPhone4 reception issue 6/10 8/10 44%

Please consider launch/fieldwork dates to place results into proper context NYR = not yet released at time of fieldwork; this edition’s items are highlighted green

Bing 6/09 8/10 44% Digital display screens 2009 8/10 43% Amazon Kindle Fire NYR 10/11 42% BBC News site redesign 7/10 8/10 42% Samsung Galaxy S3 5/12 5/12 41% Hunger Games movie 3/12 4/12 41% Google+ 6/11 7/11 41% Smart TV 2010 4/11 41% Kindle eBook 10/09 11/10 40% PS Vita 2/12 2/12 39% Android-based tablets 6/10 2/11 39% The Times paywall 6/10 8/10 39% Google Chrome OS NYR 7/10 39% Avengers Assemble 4/12 4/12 38% Sky 3D Channel 10/10 11/10 38% Xbox Kinect 11/10 11/10 37% Facebook buy Instagram 4/12 4/12 36% Samsung #1 smartphone 10/11 11/11 36% FIFA 12 video game 9/11 10/11 36% Skype on Facebook 6/11 7/11 36% Spotify 2/09 2/11 36% EMI sold to Universal 11/11 11/11 35% 3D Wimbledon 7/11 7/11 35% Call of Duty: Black Ops 11/10 11/10 35% HTC One launched 4/12 5/12 34% Warner Bros. Studio Tour 3/12 3/12 34% Battlefield 3 video game 10/11 11/11 34% Samsung Galaxy Tab 11/10 6/11 34% 3D Blu-ray players 2010 8/10 34% iPhone 4 6/10 7/10 34% Nokia Lumia launched 5/12 5/12 33% Sony recall 1.6m TVs 10/11 10/11 33% Google Drive 4/12 5/12 32% Apple iCloud 10/11 10/11 32% BlackBerry PlayBook 6/11 6/11 32% Google Cloud music 5/11 5/11 32% Google Chromebooks 5/11 5/11 32% Nokia/MS partnership 2/11 4/11 32% Asteroid mining 4/12 5/12 31% Kinect for PCs launch 2/12 2/12 31% HP TouchPad 7/11 7/11 31% Nintendo unveil ‘Wii U’ 6/11 6/11 31% Windows 8 preview NYR 3/12 30% Megaupload taken down 1/12 2/12 30% PM backs UK film wins 1/12 2/12 30% Batman: Arkham City 10/11 11/11 30% Apple-Samsung battle 8/11 9/11 30% “Quick Tap” 6/11 6/11 30% Nokia E7 smartphone 2/11 5/11 30% O2 mobile wallet 4/12 5/12 29% Facebook app store 5/12 5/12 29% Kinect: Star Wars game 4/12 4/12 28% Windows 8 unveiled NYR 9/11 28%

news field familiar Sonic the H-hog 20 years 1991 7/11 28% Apple Siri software 10/11 10/11 27% Gears of War 3 9/11 9/11 27% Sony Ericsson Xperia Play 4/11 4/11 27% Resident Evil 6 trailer 1/12 2/12 26% Google Music in USA 11/11 11/11 26% BT told block pirate sites 7/11 9/11 26% HTC/Apple dispute 5/11 7/11 26% Myspace sold for £35M 6/11 7/11 26% LA Noire video game 6/11 6/11 26% MDNA album 3/12 4/12 25% SKY News Twitter use 2/12 2/12 25% Blinkbox launched 2008 5/11 25% Vevo launched 12/09 5/11 25% Halo: Reach 9/10 11/10 25% Mass Effect 3 3/12 3/12 24% Google Play 3/12 3/12 24% Roaming costs capped 3/12 3/12 24% YouTube movie rentals 10/11 10/11 24% Google buy Motorola 8/11 9/11 24% Amazon Cloud Player 3/11 4/11 24% HTC service questioned 10/11 10/11 23% Official Charts streams 5/12 5/12 22% Max Payne 3 NYR 4/12 22% HP to focus on software 8/11 9/11 22% Portal 2 video game 6/11 6/11 22% PS Vita unveiled NYR 6/11 22% Fable III video game 6/11 6/11 22% “.xxx” sex domain 4/11 4/11 22% UK Radioplayer 3/11 4/11 22% Google TV 10/10 11/10 22% Steam (gaming service) 2002 8/10 22% Digital Economy Act delay 4/12 5/12 21% 60s/70s Absolute Radio 10/11 11/11 21% ‘The Daily’ on iPad NYR 2/11 21% Apple TV 9/10 11/10 21% Samsung Galaxy 4/10 8/10 21% Virgin Media Tube wi-fi 3/12 3/12 20% BBC TV download service NYR 3/12 20% Rage video game 10/11 10/11 20% Motorola Xoom 2/11 6/11 20% Crysis 2 3/11 4/11 20% Fallout: New Vegas 10/10 11/10 20% "Newport" Jay-Z spoof 8/10 8/10 20% HTC Flyer tablet 6/11 6/11 19% Warner films on FB 3/11 4/11 19% Sony Move 9/10 11/10 19% Homefront video game 3/11 4/11 18% Project Glass 4/12 4/12 17% Nokia 808 revealed NYR 3/12 17% World of Warcraft free 6/11 7/11 17% Deus Ex: HR game 8/11 9/11 16% BlackBerry music service 8/11 9/11 16%

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Google One Pass 2/11 4/11 16% Google Buzz 2/10 8/10 16% Sony touchless display NYR 3/12 15% Yahoo! put up for sale 9/11 9/11 15% UK HuffPo launched 7/11 7/11 15% Qriocity 3/11 4/11 15% YouView NYR 11/10 13% Virgin Gaming 7/10 8/10 13% FA Cup on Facebook 8/11 9/11 12% Dell Streak 6/10 7/10 11% Net neutrality n/a 11/10 10% Mflow 11/09 7/10 7%

news field familiar news field familiar news field familiar

Metric 2 of 3

Discussion buzz

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Discussion buzz Among those at least somewhat aware of each

Olympic torch relay (1,812)

Digital Economy Act delay (572)

Men In Black 3 movie (1,425)

Samsung Galaxy S3 unveiled (936)

Google Drive (801)

Asteroid mining (776)

HTC One launched (786)

O2 mobile wallet (687)

Facebook shares (1,661)

Murdoch "not a fit person" (1,462)

Facebook app store (679)

Nokia Lumia launched (774)

Official Charts streams (538)

14%

13%

10%

10%

9%

7%

8%

6%

6%

9%

7%

8%

6%

49%

39%

42%

38%

38%

40%

37%

37%

36%

33%

33%

31%

33%

27%

39%

35%

40%

40%

43%

43%

43%

42%

40%

44%

46%

46%

10%

9%

13%

13%

13%

11%

11%

14%

17%

19%

17%

14%

16%

Have/will discuss a great deal

Have/will discuss a little

Have not discussed this at all and probably won't

It would never occur to me to discuss this

bases shown in parentheses

Commentary

Among those at least “somewhat familiar”, the Olympic torch proves the primary talking point.

As one of the most prominent stories in May, it’s unsurprising to see almost two thirds of those familiar with the Olympic torch are discussing it – notably in regions of the country where it has already passed. (78% in the South West have or will discuss it.)

Despite being the least familiar news story, the delay to the Digital Economy Act has created considerable discussion among those ‘in the know’ (highest among 16-24 year olds) and sits in second alongside Men In Black 3.

The Samsung Galaxy S3 has proved to be the flagship handset most talked about, ahead of the HTC One. Both of these devices are being discussed more than the Nokia Lumia series.

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Discussion buzz Among all respondents, including unfamiliar

Olympic torch relay

Men In Black 3 movie

Facebook shares

Murdoch "not a fit person"

Samsung Galaxy S3 unveiled

HTC One launched

Google Drive

Asteroid mining

Nokia Lumia launched

O2 mobile wallet

Facebook app store

Digital Economy Act delay

Official Charts streams

12%

7%

5%

6%

4%

3%

3%

2%

3%

2%

2%

3%

1%

42%

28%

27%

21%

16%

13%

12%

12%

10%

11%

9%

8%

7%

23%

24%

31%

26%

16%

15%

13%

14%

15%

12%

12%

8%

10%

9%

9%

13%

12%

5%

4%

4%

3%

5%

4%

5%

2%

4%

15%

32%

24%

36%

59%

66%

68%

69%

67%

72%

72%

79%

78%

Have/will discuss a great deal

Have/will discuss a little

Have not discussed this at all and probably won't

It would never occur to me to discuss this

Unfamiliar (not asked about discussion level)

Base: all respondents (2,031)

Commentary

We now look at the same data but including those who previously said they were not familiar with the stories - to give a total population perspective.

The high level of interest in the Olympic torch relay is further emphasised here with more than half the population saying they have or will discuss it.

Men In Black 3 moves into a clear second place for discussion across the nation, most notably among those aged 16-24 and scores comparably with The Inbetweeners and Titanic 3D (previously measured on Buzz).

Facebook shares and the Murdoch censure are also being widely discussed – although the latest instalment in the hacking saga is less widely discussed than other related stories we’ve covered in Buzz.

Despite proving a major talking point among those ‘in the know’, the delay to the Digital Economy Act has not generated notable discussion at a national level.

Ast

ero

id m

inin

g Discuss great deal 2% 4% <1% 6% 3% 1% 2% 1% Discuss a little 12% 18% 7% 21% 16% 10% 7% 11% Have not / won’t 14% 19% 8% 17% 17% 13% 11% 12% Would never occur 3% 4% 2% 2% 2% 6% 4% 3% Unfamiliar 69% 55% 83% 55% 62% 71% 77% 73%

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Dig

Eco

n A

ct Discuss great deal 3% 4% 1% 9% 5% <1% <1% 1%

Discuss a little 8% 13% 3% 20% 12% 4% 4% 5% Have not / won’t 8% 10% 6% 14% 13% 6% 4% 7% Would never occur 2% 2% 2% 3% 2% 2% 2% 1% Unfamiliar 79% 70% 88% 54% 69% 87% 90% 87%

Total Male Fem 16-24 25-34 35-44 45-54 55-64

Base size 2,031 1,032 999 285 435 493 421 397

Total Male Fem 16-24 25-34 35-44 45-54 55-64

S G

alax

y S3

Discuss great deal 4% 6% 2% 8% 7% 3% 2% 2% Discuss a little 16% 20% 11% 30% 21% 13% 10% 8% Have not / won’t 16% 19% 13% 19% 21% 13% 15% 15% Would never occur 5% 6% 5% 7% 3% 7% 6% 4% Unfamiliar 59% 49% 69% 37% 49% 64% 68% 71%

FB s

har

es Discuss great deal 5% 6% 3% 11% 5% 4% 3% 2%

Discuss a little 27% 31% 23% 28% 31% 27% 25% 26% Have not / won’t 31% 33% 30% 33% 32% 29% 29% 35% Would never occur 13% 13% 12% 6% 7% 13% 17% 18% Unfamiliar 24% 16% 32% 22% 25% 27% 26% 19%

HTC

On

e

Discuss great deal 3% 4% 2% 10% 3% 1% 1% 1% Discuss a little 13% 15% 11% 30% 17% 9% 9% 6% Have not / won’t 15% 18% 12% 21% 19% 13% 12% 11% Would never occur 4% 4% 3% 6% 2% 5% 4% 2% Unfamiliar 66% 59% 72% 34% 58% 72% 74% 80%

Go

ogl

e D

rive

Discuss great deal 3% 5% 1% 9% 3% 1% 1% 2% Discuss a little 12% 17% 7% 26% 15% 11% 5% 8% Have not / won’t 13% 14% 11% 13% 17% 13% 12% 8% Would never occur 4% 4% 4% 4% 4% 5% 5% 3% Unfamiliar 68% 60% 77% 49% 61% 70% 78% 80%

O2

mo

b w

alle

t Discuss great deal 2% 3% 1% 8% 2% <1% <1% <1% Discuss a little 11% 15% 6% 25% 16% 9% 4% 3% Have not / won’t 12% 13% 11% 15% 17% 12% 9% 10% Would never occur 4% 4% 4% 4% 3% 5% 3% 5% Unfamiliar 72% 65% 78% 49% 61% 75% 83% 82%

Off

icia

l Ch

arts

Discuss great deal 1% 2% 1% 4% 2% <1% <1% <1% Discuss a little 7% 11% 3% 24% 11% 4% 1% 1% Have not / won’t 10% 12% 8% 17% 16% 11% 7% 2% Would never occur 4% 5% 2% 4% 4% 5% 3% 2% Unfamiliar 78% 70% 86% 51% 67% 80% 89% 95%

Oly

mp

ic T

orc

h

Discuss great deal 12% 12% 12% 15% 13% 13% 8% 12% Discuss a little 42% 41% 42% 40% 40% 43% 44% 41% Have not / won’t 23% 24% 22% 24% 25% 21% 20% 25% Would never occur 9% 9% 8% 8% 6% 10% 10% 10% Unfamiliar 15% 13% 16% 13% 16% 13% 18% 12%

Base size 2,031 1,032 999 285 435 493 421 397 FB

ap

p s

tore

Discuss great deal 2% 4% 1% 9% 3% <1% <1% 1% Discuss a little 9% 13% 5% 23% 13% 5% 5% 4% Have not / won’t 12% 14% 11% 19% 16% 11% 7% 10% Would never occur 5% 6% 4% 4% 3% 7% 5% 5% Unfamiliar 72% 64% 79% 45% 65% 76% 83% 80%

Discussion buzz demographic breakdown (alphabetical order)

No

kia

Lum

ia Discuss great deal 3% 4% 1% 9% 4% 2% <1% 1%

Discuss a little 10% 14% 7% 20% 15% 8% 6% 4% Have not / won’t 15% 18% 13% 24% 16% 14% 13% 13% Would never occur 5% 6% 3% 7% 5% 7% 3% 3% Unfamiliar 67% 58% 76% 40% 61% 69% 78% 80%

Mu

rdo

ch n

ot

fit

Discuss great deal 6% 7% 4% 8% 5% 4% 4% 8% Discuss a little 21% 27% 15% 26% 20% 17% 20% 26% Have not / won’t 26% 29% 23% 24% 23% 25% 25% 32% Would never occur 12% 13% 11% 7% 10% 16% 13% 12% Unfamiliar 36% 25% 47% 36% 42% 39% 39% 22%

Me

n In

Bla

ck 3

Discuss great deal 7% 7% 6% 13% 9% 6% 4% 4% Discuss a little 28% 30% 27% 41% 35% 29% 23% 18% Have not / won’t 24% 26% 22% 25% 25% 25% 24% 21% Would never occur 9% 9% 10% 6% 9% 11% 10% 9% Unfamiliar 32% 29% 35% 15% 23% 29% 40% 49%

Discussion buzz all time list Phone hacking 6/11 7/11 66% Final Harry Potter 7/11 7/11 55% Olympic torch relay 5/12 5/12 54% Steve Jobs dies 10/11 10/11 52% The Voice 3/12 4/12 51% Britain’s Got Talent 2/12 4/12 50% Michael Jackson’s doctor 10/11 11/11 48% London 2012 tickets 6/11 7/11 47% BlackBerry outage 10/11 10/11 46% Brits 1977 2/12 44% PS3 accounts hacked 4/11 5/11 43% 3D TV sets 1/10 5/11 42% Government email spying 4/12 4/12 41% Oscars 1929 2/12 39% iPad 2 3/11 4/11 39% Freeview HD 2010 7/10 38% Murdoch questions 10/11 11/11 37% Baftas 1947 2/12 36% The Inbetweeners Movie 8/11 11/11 36% Men In Black 3 movie 5/12 5/12 35% Facebook new design 9/11 10/11 35% The New iPad 3/12 3/12 34% Facebook “Timeline” 1/12 2/12 34% iPad 6/10 7/10 34% Facebook shares 5/12 5/12 32% Titanic 3D movie 1997 4/12 32% Twitter super-injunctions 6/11 6/11 32% Charlie Sheen in news 3/11 4/11 32% Game chain bust 3/12 4/12 31% Amazon Kindle Touch 3/12 4/12 31% iPhone 4S NYR 10/11 31% Nintendo 3DS 3/11 6/11 31% Golden Globes 1944 2/11 31% DAB Radio 1999 8/10 30% Call of Duty: MW3 11/11 11/11 29% iPhone secretly tracking 4/11 5/11 28% Murdoch not a fit person 5/12 5/12 27% Sites go offline for SOPA 1/12 2/12 27% IE9 launched 3/11 5/11 27% Murdoch’s BSkyB bid 6/10 2/11 27% Hunger Games movie 3/12 4/12 26% The Sun on Sunday 2/12 3/12 26% Big Brother re-launched 8/11 9/11 26% Microsoft buy Skype 5/11 5/11 26% Kindle eBook 10/09 11/10 25% Avengers Assemble 4/12 4/12 24% Netflix in UK 10/11 2/12 24% Children in Need concert 11/11 11/11 24% Spotify 2/09 2/11 24% Windows 7 Mobile 11/10 2/11 24% Android-based tablets 6/10 2/11 24% Xbox Kinect 11/10 11/10 24% iPhone4 reception issue 6/10 8/10 24%

Please consider launch/fieldwork dates to place results into proper context NYR = not yet released at time of fieldwork; this edition’s items are highlighted green

iPhone 4 6/10 7/10 24% Firefox 4 launched 3/11 5/11 23% Smart TV 2010 4/11 23% Steve Jobs resigns 8/11 9/11 22% Sky 3D Channel 10/10 11/10 22% Call of Duty: Black Ops 11/10 11/10 22% Facebook plan to float 2/12 2/12 20% PS Vita 2/12 2/12 20% Amazon Kindle Fire NYR 10/11 20% Star Wars films on BD 9/11 9/11 20% Samsung Galaxy S3 5/12 5/12 19% Warner Bros. Studio Tour 3/12 3/12 19% FIFA 12 video game 9/11 10/11 19% Nintendo unveil ‘Wii U’ 6/11 6/11 19% BlackBerry PlayBook 6/11 6/11 19% BT Vision 12/06 11/10 19% Google+ 6/11 7/11 18% “Quick Tap” 6/11 6/11 18% Samsung Galaxy Tab 11/10 6/11 18% Google Chromebooks 5/11 5/11 18% Sony Ericsson Xperia Play 4/11 4/11 18% Nokia/MS partnership 2/11 4/11 18% Google new privacy policy 3/12 3/12 17% Battlefield 3 video game 10/11 11/11 17% Apple iCloud 10/11 10/11 17% LA Noire video game 6/11 6/11 17% Portal 2 video game 6/11 6/11 17% Google Cloud music 5/11 5/11 17% Nokia E7 smartphone 2/11 5/11 17% Google Chrome OS NYR 7/10 17% HTC One launched 4/12 5/12 16% Windows 8 preview NYR 3/12 16% Megaupload taken down 1/12 2/12 16% Samsung #1 smartphone 10/11 11/11 16% Apple Siri software 10/11 10/11 16% Crysis 2 3/11 4/11 16% The Times paywall 6/10 8/10 16% Google Drive 4/12 5/12 15% Asteroid mining 4/12 5/12 15% PS Vita unveiled NYR 6/11 15% Amazon Cloud Player 3/11 4/11 15% BBC News site redesign 7/10 8/10 15% 3D Blu-ray players 2010 8/10 15% Facebook buy Instagram 4/12 4/12 14% Batman: Arkham City 10/11 11/11 14% Fable III video game 6/11 6/11 14% Blinkbox launched 2008 5/11 14% Vevo launched 12/09 5/11 14% Halo: Reach 9/10 11/10 14% Nokia Lumia launched 5/12 5/12 13% Kinect: Star Wars game 4/12 4/12 13% Mass Effect 3 3/12 3/12 13% Kinect for PCs launch 2/12 2/12 13%

news field discuss PM backs UK film wins 1/12 2/12 13% Resident Evil 6 trailer 1/12 2/12 13% Apple-Samsung battle 8/11 9/11 13% Windows 8 unveiled NYR 9/11 13% HP TouchPad 7/11 7/11 13% Skype on Facebook 6/11 7/11 13% Motorola Xoom 2/11 6/11 13% Homefront video game 3/11 4/11 13% UK Radioplayer 3/11 4/11 13% Warner films on FB 3/11 4/11 13% Sony Move 9/10 11/10 13% Bing 6/09 8/10 13% O2 mobile wallet 4/12 5/12 12% Google Play 3/12 3/12 12% Google Music in USA 11/11 11/11 12% Sony recall 1.6m TVs 10/11 10/11 12% Gears of War 3 9/11 9/11 12% “.xxx” sex domain 4/11 4/11 12% ‘The Daily’ on iPad NYR 2/11 12% Facebook app store 5/12 5/12 11% Digital Economy Act delay 4/12 5/12 11% BT told block pirate sites 7/11 9/11 11% 3D Wimbledon 7/11 7/11 11% HTC Flyer tablet 6/11 6/11 11% Apple TV 9/10 11/10 11% Fallout: New Vegas 10/10 11/10 11% Digital display screens 2009 8/10 11% MDNA album 3/12 4/12 10% SKY News Twitter use 2/12 2/12 10% YouTube movie rentals 10/11 10/11 10% HP to focus on software 8/11 9/11 10% HTC/Apple dispute 5/11 7/11 10% Google One Pass 2/11 4/11 10% Qriocity 3/11 4/11 10% Google TV 10/10 11/10 10% Project Glass 4/12 4/12 9% Max Payne 3 NYR 4/12 9% Roaming costs capped 3/12 3/12 9% BBC TV download service NYR 3/12 9% EMI sold to Universal 11/11 11/11 9% 60s/70s Absolute Radio 10/11 11/11 9% Google buy Motorola 8/11 9/11 9% Sonic the H-hog 20 years 1991 7/11 9% "Newport" Jay-Z spoof 8/10 8/10 9% Steam (gaming service) 2002 8/10 9% Official Charts streams 5/12 5/12 8% Nokia 808 revealed NYR 3/12 8% Virgin Media Tube wi-fi 3/12 3/12 8% Rage video game 10/11 10/11 8% HTC service questioned 10/11 10/11 8% Deus Ex: HR game 8/11 9/11 8% YouView NYR 11/10 8% Samsung Galaxy 4/10 8/10 8%

16

Sony touchless display NYR 3/12 7% Myspace sold for £35M 6/11 7/11 7% Net neutrality n/a 11/10 7% BlackBerry music service 8/11 9/11 6% FA Cup on Facebook 8/11 9/11 6% World of Warcraft free 6/11 7/11 6% Dell Streak 6/10 7/10 6% Google Buzz 2/10 8/10 5% Yahoo! put up for sale 9/11 9/11 4% UK HuffPo launched 7/11 7/11 4% Virgin Gaming 7/10 8/10 4% Mflow 11/09 7/10 4%

news field discuss news field discuss news field discuss

Metric 3 of 3

Excitement buzz

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Excitement buzz Among those at least somewhat aware of each

Men In Black 3 movie (1,425)

Asteroid mining (776)

Digital Economy Act delay (572)

Olympic torch relay (1,812)

Samsung Galaxy S3 unveiled (936)

HTC One launched (786)

Google Drive (801)

Official Charts streams (538)

O2 mobile wallet (687)

Nokia Lumia launched (774)

Facebook app store (679)

Murdoch "not a fit person" (1,462)

Facebook shares (1,661)

11%

11%

12%

9%

12%

10%

9%

10%

9%

7%

7%

6%

3%

41%

38%

35%

36%

32%

34%

33%

32%

32%

30%

27%

23%

12%

33%

37%

43%

32%

38%

41%

43%

41%

42%

44%

41%

43%

40%

16%

14%

9%

23%

17%

15%

15%

17%

18%

19%

26%

29%

45%

Very excited Somewhat excited Not at all excited Couldn't care less

base shown in parentheses

Commentary

Among those familiar with each of the news stories, it is those that are ‘out of this world’ that generate most excitement!

Men In Black 3 has grown as a franchise over the past 15 years and, with a high profile cast lead by Will Smith and Tommy Lee Jones, proves to be the topic creating most excitement – particularly among younger fans (69% of 16-24s are excited by the film).

And, although not quite so widely discussed, approximately half of those familiar with the proposed asteroid mining venture are also excited by it – again, standing out among the younger audience (72% among 16-24s).

As seen across this report for familiarity and discussion, the Samsung Galaxy S3 and the HTC One are also ahead of Nokia’s Lumia for excitement.

While not proving a topic many are familiar with, or one being widely discussed, the Official Charts Company’s launch of an online music streams chart has created comparably high excitement among those ‘in the know’.

19

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19

Olympic torch relay

Men In Black 3 movie

Samsung Galaxy S3 unveiled

Murdoch "not a fit person"

Asteroid mining

HTC One launched

Google Drive

Nokia Lumia launched

Facebook shares

O2 mobile wallet

Digital Economy Act delay

Facebook app store

Official Charts streams

8%

7%

5%

4%

4%

4%

3%

2%

3%

2%

3%

2%

2%

31%

28%

13%

15%

12%

12%

10%

10%

9%

9%

7%

8%

7%

28%

22%

16%

28%

12%

14%

14%

14%

30%

12%

9%

12%

9%

19%

11%

7%

18%

4%

5%

5%

6%

34%

5%

2%

7%

4%

15%

32%

59%

36%

69%

66%

68%

67%

24%

72%

79%

72%

78%

Very excited

Somewhat excited

Not at all excited

Couldn't care less

Unfamiliar (not asked about excitement level)

Excitement buzz Among all respondents, including unfamiliar

Base: all respondents (2,031)

Commentary

When we look at the level of excitement generated among the GB population overall, we see the Olympic torch relay regain top spot.

Due to its high level of familiarity across the nation, the Olympic torch relay has proved the most exciting topic covered this edition and, while discussion is currently greatest in regions the torch has been, excitement is heightened in the capital where the Olympics ultimately take place (London, 56%).

With its growing fan base, the Men In Black 3 movie also stands out for achieving considerable excitement across the nation and is second only to the final Harry Potter for all the movies we’ve covered so far.

Excitement surrounding the other news stories considerably trail these two.

Samsung Galaxy S3 maintains its position as the smartphone most are excited about and the Murdoch report heads the remaining articles.

Excitement surrounding the online/digital new stories prove to be more specialised and tend peak the interest only among those with a specific interest.

20

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e Total Male Fem 16-24 25-34 35-44 45-54 55-64

Base size 2,031 1,032 999 285 435 493 421 397

Total Male Fem 16-24 25-34 35-44 45-54 55-64

S G

alax

y S3

Very excited 5% 7% 3% 12% 9% 3% 2% 1% Somewhat excited 13% 17% 10% 27% 18% 10% 8% 8% Not at all excited 16% 19% 13% 18% 18% 16% 13% 14% Couldn’t care less 7% 8% 6% 6% 7% 7% 9% 7% Unfamiliar 59% 49% 69% 37% 49% 64% 68% 71%

Base size 2,031 1,032 999 285 435 493 421 397

O2

mo

b w

alle

t Very excited 2% 4% 1% 10% 4% <1% <1% <1% Somewhat excited 9% 14% 5% 24% 15% 7% 2% 3% Not at all excited 12% 12% 12% 14% 17% 13% 9% 7% Couldn’t care less 5% 5% 5% 3% 4% 5% 6% 8% Unfamiliar 72% 65% 78% 49% 61% 75% 83% 82%

Mu

rdo

ch n

ot

fit

Very excited 4% 6% 2% 7% 5% 3% 2% 3% Somewhat excited 15% 21% 8% 32% 15% 11% 7% 14% Not at all excited 28% 30% 25% 14% 24% 27% 31% 39% Couldn’t care less 18% 18% 19% 11% 15% 21% 21% 22% Unfamiliar 36% 25% 47% 36% 42% 39% 39% 22% A

ste

roid

min

ing Very excited 4% 6% 1% 11% 5% 1% 2% 1%

Somewhat excited 12% 18% 6% 22% 14% 12% 7% 9% Not at all excited 12% 15% 8% 12% 15% 11% 8% 12% Couldn’t care less 4% 6% 3% 1% 4% 4% 7% 5% Unfamiliar 69% 55% 83% 55% 62% 71% 77% 73%

Dig

Eco

n A

ct Very excited 3% 5% 1% 11% 3% <1% 1% 1%

Somewhat excited 7% 12% 3% 21% 13% 3% 2% 4% Not at all excited 9% 11% 7% 12% 14% 8% 5% 6% Couldn’t care less 2% 2% 2% 2% 1% 1% 3% 2% Unfamiliar 79% 70% 88% 54% 69% 87% 90% 87%

FB s

har

es Very excited 3% 5% 1% 10% 4% 1% <1% <1%

Somewhat excited 9% 13% 5% 24% 14% 7% 3% 2% Not at all excited 30% 31% 30% 27% 31% 33% 28% 30% Couldn’t care less 34% 36% 32% 18% 25% 32% 42% 48% Unfamiliar 24% 16% 32% 22% 25% 27% 26% 19%

HTC

On

e

Very excited 4% 6% 2% 14% 4% 2% 1% 1% Somewhat excited 12% 15% 8% 27% 18% 6% 7% 6% Not at all excited 14% 15% 13% 19% 16% 15% 11% 11% Couldn’t care less 5% 5% 5% 8% 3% 6% 7% 3% Unfamiliar 66% 59% 72% 34% 58% 72% 74% 80%

Excitement buzz demographic breakdown (alphabetical order)

Off

icia

l Ch

arts

Very excited 2% 4% <1% 8% 4% <1% <1% <1% Somewhat excited 7% 11% 4% 23% 12% 4% 1% 1% Not at all excited 9% 10% 8% 14% 12% 11% 6% 3% Couldn’t care less 4% 5% 2% 3% 5% 5% 4% 1% Unfamiliar 78% 70% 86% 51% 67% 80% 89% 95%

No

kia

Lum

ia Very excited 2% 3% 2% 8% 4% 2% - 1%

Somewhat excited 10% 14% 6% 26% 14% 6% 5% 4% Not at all excited 14% 16% 13% 19% 17% 16% 11% 10% Couldn’t care less 6% 8% 4% 7% 5% 8% 7% 5% Unfamiliar 67% 58% 76% 40% 61% 69% 78% 80%

Oly

mp

ic T

orc

h

Very excited 8% 9% 7% 16% 9% 7% 5% 6% Somewhat excited 31% 32% 30% 32% 35% 33% 27% 28% Not at all excited 28% 27% 28% 24% 28% 26% 28% 31% Couldn’t care less 19% 19% 20% 15% 13% 21% 23% 24% Unfamiliar 15% 13% 16% 13% 16% 13% 18% 12%

FB a

pp

sto

re Very excited 2% 4% <1% 8% 3% 1% <1% <1%

Somewhat excited 8% 11% 4% 25% 13% 4% 1% 1% Not at all excited 12% 13% 11% 15% 13% 13% 8% 9% Couldn’t care less 7% 9% 6% 8% 6% 7% 8% 10% Unfamiliar 72% 64% 79% 45% 65% 76% 83% 80%

Me

n In

Bla

ck 3

Very excited 7% 8% 7% 16% 9% 8% 3% 2% Somewhat excited 28% 32% 24% 42% 35% 26% 26% 15% Not at all excited 22% 23% 22% 17% 23% 29% 19% 21% Couldn’t care less 11% 9% 13% 10% 11% 9% 12% 13% Unfamiliar 32% 29% 35% 15% 23% 29% 40% 49%

Go

ogl

e D

rive

Very excited 3% 5% 1% 11% 4% 1% 1% <1% Somewhat excited 10% 16% 5% 21% 15% 7% 5% 8% Not at all excited 14% 15% 12% 14% 17% 17% 10% 8% Couldn’t care less 5% 4% 5% 5% 3% 5% 7% 4% Unfamiliar 68% 60% 77% 49% 61% 70% 78% 80%

Excitement buzz all time list Final Harry Potter 7/11 7/11 41% Olympic torch relay 5/12 5/12 39% The Voice 3/12 4/12 36% Men In Black 3 movie 5/12 5/12 35% Britain’s Got Talent 2/12 4/12 32% Brits 1977 2/12 30% Freeview HD 2010 7/10 30% Oscars 1929 2/12 29% The Inbetweeners Movie 8/11 11/11 29% 3D TV sets 1/10 5/11 29% iPad 2 3/11 4/11 29% Baftas 1947 2/12 28% The New iPad 3/12 3/12 25% Avengers Assemble 4/12 4/12 24% DAB Radio 1999 8/10 24% iPad 6/10 7/10 24% Amazon Kindle Touch 3/12 4/12 23% Firefox 4 launched 3/11 5/11 23% Netflix in UK 10/11 2/12 22% Sites go offline for SOPA 1/12 2/12 22% Children in Need concert 11/11 11/11 22% London 2012 tickets 6/11 7/11 22% Nintendo 3DS 3/11 6/11 22% IE9 launched 3/11 5/11 22% Smart TV 2010 4/11 22% Golden Globes 1944 2/11 22% Xbox Kinect 11/10 11/10 22% Call of Duty: MW3 11/11 11/11 21% iPhone 4S NYR 10/11 21% Android-based tablets 6/10 2/11 21% Hunger Games movie 3/12 4/12 20% Spotify 2/09 2/11 20% Windows 7 Mobile 11/10 2/11 20% Sky 3D Channel 10/10 11/10 20% Call of Duty: Black Ops 11/10 11/10 20% iPhone 4 6/10 7/10 20% Titanic 3D movie 1997 4/12 19% PS Vita 2/12 2/12 19% Murdoch questions 10/11 11/11 19% Amazon Kindle Fire NYR 10/11 19% Microsoft buy Skype 5/11 5/11 19% Kindle eBook 10/09 11/10 19% Samsung Galaxy S3 5/12 5/12 18% Murdoch not a fit person 5/12 5/12 18% Google Chromebooks 5/11 5/11 18% Warner Bros. Studio Tour 3/12 3/12 17% Windows 8 preview NYR 3/12 17% Star Wars films on BD 9/11 9/11 17% Google Cloud music 5/11 5/11 17% Nokia E7 smartphone 2/11 5/11 17% Sony Ericsson Xperia Play 4/11 4/11 17% 3D Blu-ray players 2010 8/10 17% Asteroid mining 4/12 5/12 16%

Please consider launch/fieldwork dates to place results into proper context NYR = not yet released at time of fieldwork; this edition’s items are highlighted green

Facebook “Timeline” 1/12 2/12 16% Nintendo unveil ‘Wii U’ 6/11 6/11 16% BlackBerry PlayBook 6/11 6/11 16% Samsung Galaxy Tab 11/10 6/11 16% LA Noire video game 6/11 6/11 16% Portal 2 video game 6/11 6/11 16% HTC One launched 4/12 5/12 15% Battlefield 3 video game 10/11 11/11 15% Apple iCloud 10/11 10/11 15% Blinkbox launched 2008 5/11 15% Nokia/MS partnership 2/11 4/11 15% Kinect: Star Wars game 4/12 4/12 14% Resident Evil 6 trailer 1/12 2/12 14% Kinect for PCs launch 2/12 2/12 14% Facebook new design 9/11 10/11 14% Big Brother re-launched 8/11 9/11 14% Fable III video game 6/11 6/11 14% PS Vita unveiled NYR 6/11 14% “Quick Tap” 6/11 6/11 14% Vevo launched 12/09 5/11 14% Amazon Cloud Player 3/11 4/11 14% Google Drive 4/12 5/12 13% Game chain bust 3/12 4/12 13% The Sun on Sunday 2/12 3/12 13% Facebook plan to float 2/12 2/12 13% Megaupload taken down 1/12 2/12 13% Batman: Arkham City 10/11 11/11 13% Apple Siri software 10/11 10/11 13% Windows 8 unveiled NYR 9/11 13% Google+ 6/11 7/11 13% Crysis 2 3/11 4/11 13% Halo: Reach 9/10 11/10 13% BT Vision 12/06 11/10 13% Nokia Lumia launched 5/12 5/12 12% Facebook shares 5/12 5/12 12% O2 mobile wallet 4/12 5/12 12% Mass Effect 3 3/12 3/12 12% PM backs UK film wins 1/12 2/12 12% FIFA 12 video game 9/11 10/11 12% HP TouchPad 7/11 7/11 12% Motorola Xoom 2/11 6/11 12% UK Radioplayer 3/11 4/11 12% Charlie Sheen in news 3/11 4/11 12% Homefront video game 3/11 4/11 12% Google Chrome OS NYR 7/10 12% Max Payne 3 NYR 4/12 11% HTC Flyer tablet 6/11 6/11 11% Warner films on FB 3/11 4/11 11% ‘The Daily’ on iPad NYR 2/11 11% Apple TV 9/10 11/10 11% Fallout: New Vegas 10/10 11/10 11% Digital display screens 2009 8/10 11% Digital Economy Act delay 4/12 5/12 10%

news field excited Facebook app store 5/12 5/12 10% Project Glass 4/12 4/12 10% Roaming costs capped 3/12 3/12 10% Nokia 808 revealed NYR 3/12 10% BBC TV download service NYR 3/12 10% 60s/70s Absolute Radio 10/11 11/11 10% Google Music in USA 11/11 11/11 10% YouTube movie rentals 10/11 10/11 10% Gears of War 3 9/11 9/11 10% Sony Move 9/10 11/10 10% Google TV 10/10 11/10 10% BBC News site redesign 7/10 8/10 10% Official Charts streams 5/12 5/12 9% MDNA album 3/12 4/12 9% Facebook buy Instagram 4/12 4/12 9% Virgin Media Tube wi-fi 3/12 3/12 9% Google Play 3/12 3/12 9% Rage video game 10/11 10/11 9% 3D Wimbledon 7/11 7/11 9% Skype on Facebook 6/11 7/11 9% Sonic the H-hog 20 years 1991 7/11 9% “.xxx” sex domain 4/11 4/11 9% Qriocity 3/11 4/11 9% Google One Pass 2/11 4/11 9% Steam (gaming service) 2002 8/10 9% Samsung Galaxy 4/10 8/10 9% Sony touchless display NYR 3/12 8% YouView NYR 11/10 8% "Newport" Jay-Z spoof 8/10 8/10 8% BT told block pirate sites 7/11 9/11 7% Deus Ex: HR game 8/11 9/11 7% HP to focus on software 8/11 9/11 7% Bing 6/09 8/10 7% BlackBerry music service 8/11 9/11 6% FA Cup on Facebook 8/11 9/11 6% Google buy Motorola 8/11 9/11 6% Dell Streak 6/10 7/10 6% UK HuffPo launched 7/11 7/11 5% Google Buzz 2/10 8/10 5% Virgin Gaming 7/10 8/10 5% World of Warcraft free 6/11 7/11 4% Myspace sold for £35M 6/11 7/11 4% Mflow 11/09 7/10 3% Government email spying 4/12 4/12 n/a Google new privacy policy 3/12 3/12 n/a SKY News Twitter use 2/12 2/12 n/a EMI sold to Universal 11/11 11/11 n/a Michael Jackson’s doctor 10/11 11/11 n/a Samsung #1 smartphone 10/11 11/11 n/a BlackBerry outage 10/11 10/11 n/a HTC service questioned 10/11 10/11 n/a Sony recall 1.6m TVs 10/11 10/11 n/a Steve Jobs dies 10/11 10/11 n/a

21

Apple-Samsung battle 8/11 9/11 n/a Steve Jobs resigns 8/11 9/11 n/a Yahoo! put up for sale 9/11 9/11 n/a HTC/Apple dispute 5/11 7/11 n/a Phone hacking 6/11 7/11 n/a Twitter super-injunctions 6/11 6/11 n/a iPhone secretly tracking 4/11 5/11 n/a PS3 accounts hacked 4/11 5/11 n/a Murdoch’s BSkyB bid 6/10 2/11 n/a Net neutrality n/a 11/10 n/a iPhone4 reception issue 6/10 8/10 n/a The Times paywall 6/10 8/10 n/a

news field excited news field excited news field excited

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