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HARNESSING THE POWER OF SOCIAL MEDIA RESPONDING TO CONSUMERS AND EXPLORING MOMENT MARKETING

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Page 1: HARNESSING THE POWER OF SOCIAL MEDIA RESPONDING TO ...d3hip0cp28w2tg.cloudfront.net/uploads/2016-12/marketingmatters-1… · harnessing the power of social media responding to consumers

HARNESSING THE POWER OF SOCIAL MEDIA RESPONDING TO CONSUMERS AND EXPLORING MOMENT MARKETING

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http://www.smh.com.au/nsw/social-media-trolling-of-female-journalists-is-insidious-report-shows-20160305-gnba81.html
http://www.dailymail.co.uk/news/article-2130458/Bradley-McAnultys-home-gatecrashed-party-details-posted-Facebook.html
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Four in ten consumers saying they’d rather forget their anniversary than lose their phone. (Marketing Tech, 2016)

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1827 2016

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ME: What is moment marketing anyway? GOOGLE: It’s this….

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