Harnessing the Perfect Storm5.1.17

EBIT ROI ($)

Investment (% Contribution)

CircularCircular

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RO

I

% of Marketing Spend

Circular

BreakEven

©2017. All rights reserved. CONFIDENTIAL AND PROPRIETARY WALGREENS INFORMATION.

Channel incremental sales

Mar

ketin

g Sp

end

New to Industry

Leaves Industry

Retained in Industry

Time

Program Growth

Optimized for Effectiveness and Efficiency/

Circulation and Readership Decline

Program Matures

CLIENT JOURNEY

LIFETIME SPEND

Decelerate decline of investment

Goal

©2017. All rights reserved. CONFIDENTIAL AND PROPRIETARY WALGREENS INFORMATION.

Harnessing the Perfect Storm5.1.17

Harnessing the Perfect Storm5.1.17

Harnessing the Perfect Storm5.1.17