Harnessing Creativity

Created by:

Adrian PelkusA Squared Technologies, Inc.www.a-squaredtec.com “Helping Inventors & Entrepreneurs Since 1985”

Presented by

Adrian Pelkus August14th, 2008

"Harnessing Creativity”

When creative energy combines with capitalism = new business.

For our civilization’s future we need solutions to live smarter and more eco-friendly.

Our society needs substantial business growth. Invention is the foundation of new business. Every successful new product and business helps

build our economy.

Inventors - take control of your own destiny & helpshape our future, that’s Harnessing Creativity.

Harnessing Creativity

An Inventors ability to imagine can change everything from their fortunes to the world. When ideas are properly Captured and Conveyed they can be Created.

Where do new ideas come from?When you imagine your idea, what do you do with it? What is it going to take to make it happen?

Capture your idea – scribbles & sketches / crayons to computers

Analyze your idea – can this idea work – is it unique & can it make $

Strategy for your idea – patents, prototypes, plans & presentations

Have fun with your idea – your enthusiasiam sells & motivates

Definition of Creativity: Bringing original ideas into existence.

Writer Artist Musician Film maker Chef

Architect Scientist Engineer Craftsman Inventor Imagineer You

Life experience inspirations Social observation inspirations Educational awareness inspirations Market research based innovation

Sources of Ideas

Scribble to start! Sticky notes – always on desk Disney style – butcher paper on walls w/crayon White board – easy erase Tape recorder – for “on the road” ideas Notebook – pocket diary Quadrille pad – designers friend AutoCAD – professional approach Name, date & witness

Capturing the Idea

Idea Evaluation Factors andWeights 5 4 3 2 1

Estimated Profitability Extraordinary Fantastic Great Good Small Margin

Technical Complexity Very Simple

Everything is Available Custom Fab Needed

Custom Design Needed R&D Required

Industry $/Year Size 50 Billion+ 10 Billion+ 1 Billion+ 100 Million+ 10 Million+

Number of Competitors <4 >4 >10 >50 >100

Number of Related Patents <4 >4 >10 >50 >100

IP Uniqueness Extraordinary Fantastic Great Good Small Margin

Regulatory Agencies None UL/CSA Off Shore FDA >3

Regulatory Acceptance Likeliness Extraordinary Fantastic Great Good Small Margin

Development Cost <$5K >$5K >$10K >50K >100K

Estimated Unit Sales 1st Year $1M+ $100K+ $10K+ $1K+ None

New Product Evaluation Matrix 10 Factors x Weight Each = ScoreUnless Special Circumstances (in house requirement only, stage 1 R&D only, philanthropic, advancement of technology)0-32 Not Worth Consideration33-38 Additional Facts Needed39-50 Acceptable for Preliminary Development

Non Disclosure Agreements – NDA, MDA, Trade secrets - forever Provisional Patents – file date only, 1yr start Non Provisional Patents –design, utility, plant Trademarks – logos, emblems, Brand names Copyright – written material, music, software

Protecting the Idea

Sketches Power Point Solid modeling / CAD Mockups Working Models Prototypes Beta units

Presenting Ideas

To who, when & why:

1. F&F – Feedback & seed $

2. Pros – Help plan / build team / protect IP

3. Angels – Startup $ & network

4. Banks/VC – Business Growth

5. Manufactures – License agreements

1. Model or drawings – a great presentation in 8 minutes2. Business Plan – what market, product and how will it make $3. The IP secured – patents, trademarks etc.

What is your “roadmap” to success – How you will get & where do you want to go?

For startup business proposals Financials, graphs, tables, and charts.  Include balance sheet and pro-forma sheets, five year projections and industry comparison. Suitable for presentation to friends and family who are interested in investing in your start-up

For License agreements Industry analysis Product presentation IP secured Market analysis, and customized research data. Financials, graphs, tables, and charts.  Include balance sheet and pro-forma sheets, five year projections and industry comparison.

http://www.fundingdocuments.com/pricing.html http://www.paloalto.com/ps/bp/

What is needed to Sell the Idea

Harnessing Creativity

Created by:

Adrian PelkusA Squared Technologies, Inc.www.a-squaredtec.com “Helping Inventors & Entrepreneurs Since 1985”

Presented by

Adrian Pelkus August 14th, 2008