harness the power of the web to promote your online event
DESCRIPTION
You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here's a webinar that covers all the best practices for promoting your webinars. In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover: -Promotional timelines leading up to your event -Registration form best practices -Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!) -Diverse promotional platforms available to get you up and running It doesn't matter how great your topic is if there's no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!TRANSCRIPT
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Harness the Power of the Web to Promote Your Online Event
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Who We Are & What We Do…
Simone Verhulst -Webinar Series Manager, Lead Generation [email protected]
Rachel Levy –Founder/[email protected]
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Ready-Set-Go
Planning is everything for a successful event…and PROMOTING plays a big part of that plan!
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Promotional Timeline for your Event
• When should I kick off the process? • What pieces do I need to prepare?• What items do I need from my speaker?• When are the deadlines for each?
Tweet me for questions@RTWebSem, #WebinarPromo
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• Concepts & Materials (kick-off)• Critical Dates & Key Deliverables• Execution• Event•…simple right?
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 6 to 8 weeks prior – webinar title/description + speaker photos & bios
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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Promotional Timeline for your Event
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Promotional Timeline for your Event
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• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios
• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotional efforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns
• 3 weeks prior – ask speaker to start promoting event to their audiences and networks as well + event calendars
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +press release
• 3 to 5 days prior – Facebook invitation (from your created event) + Second reminder email blast (or to an entirely new list)
Promotional Timeline for your Event
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• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion (continuous from this point on) + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast
• 24 hours prior to event – reminder email to registrants
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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• 1 to 2 weeks prior – email blast + social media promotion + blog posts + press release
• 3 to 5 days prior – Facebook invitation (from your created event) + second reminder email blast
• 24 hours prior to event – reminder email to registrants
• Day of the webinar – tweet, tweet, tweet! Remember to use the event hashtag in all of your promotion leading up to (and during) the event
Promotional Timeline for your Event
Tweet me for questions@RTWebSem, #WebinarPromo
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Registration Form – Do’s and Don’ts
•The goal is to have people FINISH filling it out
Tweet me for questions@RTWebSem, #WebinarPromo
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Simplicity
Registration Form – Do’s and Don’ts
5 Standards for Success
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Registration Form – Do’s and Don’ts
Distractions
Simplicity
5 Standards for Success
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Registration Form – Do’s and Don’ts
Audience
Simplicity
Distractions
5 Standards for Success
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Registration Form – Do’s and Don’ts
Value
Simplicity
Distractions
Audience
5 Standards for Success
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Registration Form – Do’s and Don’ts
Value
Simplicity
Distractions
Audience
Make it Fun
5 Standards for Success
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DO NOT FORGET
TEST!
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Variety of Promotion Ideas
E-mail Industry websites Ask key influencers to promote Partnering is a great way to double
your promotional efforts Post on WebinarListings (of course!) Press Release Eventbrite Blog Post Craigslist – you never know!
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Finding Your Target
Partner with industry groups to promote
Co-host webinar with a related company
Get a well-known presenter from your industry
Tweet using relevant hashtags
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Catching Their Attention
Video “commercial” that can be posted on social media or in email– Overview or speaker interview
Photo of presenters Catchy title (top 10 lists, 10 ways
to)
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I get the event calendars, but what else…?
Write your own Comment on others Don’t pitch Offer tips, invite to
your event
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I get the event calendars, but what else…?
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Broad Match – Keywords plus variations; Higher search volume, less qualified
Phrase – Keywords in a phrase are matched
Exact Match – Keywords matched exactly; lower volume, more qualified
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I get the event calendars, but what else…?
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Recordings
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I get the event calendars, but what else…?
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Social Media
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I get the event calendars, but what else…?
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Website
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I get the event calendars, but what else…?
For registering hashtags:Twapperkeeper (http://twapperkeeper.com)Twubs (http://twubs.com/)
For finding conversations:Del.icio.us (http://delicious.com/)Stumble Upon (http://www.stumbleupon.com)Google Blogs Search (http://blogsearch.google.com)Twitter Search (http://search.twitter.com)Favstar (http://favstar.fm/)
For monitoring Twitter:TweetDeck (http://www.tweetdeck.com/)HootSuite (http://hootsuite.com/)
For monitoring conversations across social media:Radian6 (http://www.radian6.com/)Jive (http://www.jivesoftware.com/solutions/market-engagement)Alterian (http://socialmedia.alterian.com/)BackType (http://www.backtype.com/) – In BetaSpot Influence (http://www.spotinfluence.com/) – In Beta
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Social Media Resources
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I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
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Press Release
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I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
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Press Release
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I get the event calendars, but what else…?
Tip #1 – Use a keyword in your headline
Tip #2 – Load your first paragraph with keywords
Tip #3 – Include a well-worded hyperlink in your first paragraph
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Press Release
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I get the event calendars, but what else…?
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Engage Your Sales Team
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I get the event calendars, but what else…?
Email Signatures
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Just a few more…
Newspapers, Magazines, Business journalsTraditional Media
Other Webinar(….think series)
Affiliate or Partner Programs
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Questions?
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Promotion Timeline
Determine your Specifics6 Weeks Before the Webcast
4 Weeks Out –get your registration page
and promotional webpage up and running
(create those track-able links!)
Social Media
Build Your Links
Email it!
PR
Remind the Day Before
(email, social media)
Broadcast Your Webcast
Post Promote
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About WebinarListings
We are a directory of live and recorded webinars in many interest areas. Hosts can post their webinars on our site for free in order to increase visibility and find new attendees.
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Contact Us
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To list on our site or find out about webinars, contact us:
WebinarListings.com
http://bit.ly/WLnews
@WebinarListings
/WebinarListings
link.webinarlistings.com
rss.webinarlistings.com