harness the power of employees on social networks
TRANSCRIPT
Harness the power of employees on social networks
Miloš Blaško | @blaskomm
MILOŠ BLAŠKO
- Software engineer- Startup enthusiast- Co-founder of meevl (http://meevl.com)- Co-organizer of „Startup Weekend BA“- Social network addict
www.miloshes.sk
IN NEXT FEW MINUTES
• BRAND AMBASSADORS (BA)
• BA policy & strategy
• Successful case studies
• Existing BA tools for marketers
#brand_ambassador (BA)
• Also advocates and evangelists
• Word of mouth
Passionate advocate of brand’s products and company
IS IT YOU?
EMPLOYEES AS BAs
• Every customer-facing employee• Another marketing channel• Employees rank HIGHER in public trust
STRATEGY FOR BA PROGRAMS
• Social media policy
• Sell to your employees first!!
• Recognize their contribution
BA CASE STUDIES
• Companies which nailed it:
EXISTING TOOLS
• Online service
• Email based
• In BETA (free)
http://meevl.com
Thank you very much
@blaskomm | http://meevl.com