hardware as a service
DESCRIPTION
How to engage users after they have bought your product. Presentation at World Usability Day, November 12, 2009, Hamburg.TRANSCRIPT
![Page 1: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/1.jpg)
Peter Kurstjens, Wacom Europe
![Page 2: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/2.jpg)
User experience
from ‘hardware’ perspective
![Page 3: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/3.jpg)
![Page 4: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/4.jpg)
![Page 5: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/5.jpg)
User experience = Usability
![Page 6: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/6.jpg)
Integrated penholderWide screen format for pen & touch active area
16:10 ratio
Customisable Pen buttons
Customisable Express Keys
Slimless then 10mm Pressure sensitive pen
with 1024 pressure levels
Designed for rightand left handed use
![Page 7: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/7.jpg)
User experience =Creating an emotional connection
![Page 8: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/8.jpg)
http://www.flickr.com/photos/j_m_c/2142790085/sizes/l/
![Page 9: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/9.jpg)
Social Creatives
AUTHENTICITY + EXPRESSION
Members of Web 2.0StudentsAmateur photographers/filmmakersBloggers, vLoggers,
emotional needs Learn from and influence others through creative expression
functional needs
Intuitiveness, Versatility, Immediacy
![Page 10: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/10.jpg)
You do not need to be…
…author to write a blog…director to shoot a video for Youtube…artist to create with Bamboo
Express yourself!
![Page 11: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/11.jpg)
http://www.presentationzen.com/presentationzen/2006/08/seth_godin_pres.html
![Page 12: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/12.jpg)
![Page 13: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/13.jpg)
Make it easier to get started Facilitate ‘meaning’ and ‘inspiration’Involve usersConnect users
![Page 14: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/14.jpg)
Discover your Bamboo with Minis
Free to download – Fun to use
From gaming to sketching and social networking to music, there is an ever expending list to choose from
![Page 15: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/15.jpg)
![Page 16: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/16.jpg)
![Page 17: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/17.jpg)
![Page 18: Hardware as a service](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c828e34a795974298b456b/html5/thumbnails/18.jpg)
User experience?
Think outside the box of your product!