Harbour Air rebrandDocumentation

by Salim Hassan

Since 1982CoastlinesTrue beauty

Things you notice when youare flying harbour air

Those elements need to becaptured in the new logo

SkyMountains

Birds

Water

Smart, design savvy, cool, and hip.

Professional & knowledgable staff.

Security and safety is our priority.

We also want to look stable.

We would like to capture the beauty of the scenery that we see every day.

what you are looking for

Beauty

Class

HipCool

3 directions

HARBOUR AIR SEAPLANESCONNECTING THE COASTLINES OF BC

HARBOUR AIR SEAPLANESCONNECTING THE COASTLINES OF BC

HARBOUR AIR SEAPLANESTRAVELLING CAN BE THIS BEAUTIFUL

EXPERIENCE BEAUTY WITH USHARBOUR AIR SEAPLANES

HARBOUR AIR SEAPLANESCONNECTING THE COASTLINES OF BC

capturing too much

too difficult to apply

just wasn’t working

it’s beautiful up here

I thought this was the final logo

It didn’t stand out when applying it.so back to the drawing board for me

it’s beautiful up here

it’s beautiful up here

it’s beautiful up here

seaplanes

Tried a few more, getting closer

it’s beautiful up here

The final logo

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it’s beautiful up here

Corporate InformationHarbour Air was founded in British Columbia in 1982. With two small Dehavilland Beaver seaplanes and a plan to service the forest industry, we began o�ering private charters. With growing success the company quickly expanded, adding scheduled �ights between Vancouver, the Gulf Islands and Vancouver Island.

Today, with over 25 years in business and more than 30 aircra�, Harbour Air and Westcoast Air have become the largest all-seaplane company in the world. Services now include frequent �ights connecting Vancouver, Victoria, Nanaimo, Richmond, Langley, Sechelt, Comox and the Gulf Islands along with a wide selection of scenic adventure tours and private charters.

Discover the high-towering Olympic Mountains, rugged shorelines of Vancouver Island or almost anywhere you want to go in spectacular British Columbia with Harbour Air Seaplanes and Westcoast Air.

Our commitment is to service, comfort and safety is our number one priority. With your support, Harbour Air Seaplanes and Westcoast Air continue to grow and we appreciate your business.

WELCOME ABOARD!Greg McDougallChief Executive O�cer

VancouverVictoria

NanaimoVancouver

RichmondSechelt

RichmondNanaimo

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