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Happy Camper International PresentationTRANSCRIPT
© 2012 Deloitte1 Titre de la présentation - Date
Happy Camper International
Making the World a Better Place, One Smile at a Time…
© 2012 Deloitte
Who the heck are you?
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© 2012 Deloitte
What do people think of Paris?The Good
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WE LOVE PARIS
http://www.youtube.com/watch?v=BH3oi9Qo2zk&feature=youtu.be
© 2012 Deloitte
What do people think of Paris?The Bad & The Ugly
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Let’s just say that there are a few things we need to improve…
http://www.youtube.com/watch?v=MKtQVBW7b2g
© 2012 Deloitte
So, we have a dilemma…
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Fun Stats & Facts:
th rudest cityin the world (MSN Travel)
st destination spot (Time magazine)
st most romantic city (Trip Advisor)
rd most beautiful city in the world(Wolrd Travel)
st most unfriendly hosts in Europe (Trip Advisor)
© 2012 Deloitte
So, we have a dilemma…
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Even the french governement acknowledges the problem and attempts to fix it:
http://www.youtube.com/watch?v=4wipEG-ljR0
© 2012 Deloitte
Ok… What can we do about it?
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• Let’s make the world a better place, one smile at a time…
• Ok, just please make sure it is not as creepy as this guy’ s SMILE
© 2012 Deloitte
Happy what…?!
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− Making the world a better place one smile at a time …
− Offering the citizens, residents, and visitors of Paris a priceless service
− Pragmatic Community Outreach
SOCIAL ENTERPRISE
Happy Camper International (HCI)
Simple
Innovative
Audacious
Paris
Montreal
London
New York
© 2012 Deloitte
HCI Overall Timeline
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HCI Phase 1Building a new and unique brand of social enterprise through a nonprofit scheme
HCI Phase 2A social enterprise that provides CRM services to small local businesses and serves as a major consultant of the city and mayor’s office on cultural matters
with a technological approach.
Well-defined boot camps and various events to establish a clear
Rise in power Development & ConsolidationMaturity point
Media/Branding Strategy: radio / TV / web (in France and abroad)
5 months Post maturity point
3 months Until the end of time
Maturity point
Service offer definition & 1st templates / tools
First tries (freely) and lessons learned
Built up Application & development
Administration
Financing
PHASE 1 TO PHASE 2Leveraging the know-how and
field experience acquired in phase 1 to earn credibility and expertise
© 2012 Deloitte
Ok, cool… but how?Phase 1
10
Phase 1
A fresh “Bonjour” with a smile Metro Help
First AidInformational services
Multilingual Services Protection of the environment
© 2012 Deloitte
Ok, cool… but how?Phase 2
11
Phase 2
Small Business Outreach City and Community Outreach
© 2012 Deloitte
Short-term future timeline
12
1st Goal : Event and activities definition 2nd Goal : Communication
12/28/2013
− Presentation review
12/29/2013
− Pilot Camp:
01/12/2014
− Boot camp preparation
HELP WELCOME
01/18/2013
− 1st bootcamp & Camp Premiere
HELP WELCOME
− Camp #2
02/02/2014
− Camp #3
02/16/2014
Date to be determined− Boot camp
preparation
Date to be determined− Boot camp
preparation
Last meeting: 11 attendees
© 2012 Deloitte
Where?
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• Targeted hot spots of Paris
© 2012 Deloitte
What’s in it for me?
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Usefully use your time(6 hours per month)
Network of good peopleMake an IMPACT!
Story to tell (e.g. application, grandchildren)
Leave a legacy
And so on to unlock …
© 2012 Deloitte
Organization
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Active members
Board of directors
Honorary Advisory Members
Honorary Godmother/President
− President− Secretary General− Director of Operations− Finance Director/Treasurer{
© 2012 Deloitte
Questions and Answers
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