hans bjarne solheim

Altibox – et selskap i Lyse-konsernet

Altibox – the leading Norwegian FTTH-operatorIt is all about the services

Hans-Bjarne Solheim, Head of Products, Altibox AS

FTTH Council Europe, Munich, February 14th 2012


Agenda

The Norwegian fiber market and Altibox

Altibox franchise and successful regional

power utilities

Maintaining high customer satisfaction

Continue product leadership

Cutting edge technology


Norway and Altibox – unique in Europe…

• Highest fiber penetration (70%)

• High coverage (25 % Homes passed)

• Strong fiber growth in a challenging

physical environment (50.000 new

customers per year)

• Altibox has 4 out of 5 fiber customers

• Incumbent on xDSL (27 % coverage

on VDSL) and HFC

• Strongest fiber competition from HFC


VDSL HFC Fiber

Incumbent Main challenger Power utilities


Agenda



power utilities





Today, Altibox supplies services via fiber optics

to more than 250.000 homes and businesses

• TV services and film rental

• Internet

• Broadband telephony

• Mobile phone and broadband services

• Alarm services

Turnover:

EUR

300 million

in 2011

>300.000

customers

e2012

25%

turnover

growth


How to improve from a #1 position

• I am not a world champion

• I have been one, and …

• I hope to become one again some day


Our ambitions

• The highest Customer satisfaction

• The highest Partner satisfaction

• Best service offering wherever you spend your time

– at work, in your home and in your neighborhood

• The best network – exceptional user experience

• The leading player in fiber and multiplay services in

the Norwegian market

• 500.000 customers in 2015 / ~1,2 million Altibox-

users


36 Norwegian and 6 Danish partners

supply Altibox services to their customers

80 % of Norwegian fiber subscribers are

customers of an Altibox partner


Core business processes are shared to mutual

benefit between regional partners and Altibox

• Best practice

• OPEX - Large-

scale

• Same user

experience all

over

Common concepts → local presence and cobranding


From marketing and sales…


…to digging, installation and local

involvement


Agenda



power utilities





Ask the customer,

listen to the customer

Test new services and

technologies

Monitor the market

and trends

Listen to our

regional partners

Encourage creativity

in the organization

Invite vendors/3.

party in joint effort

Achieving market leading customer

satisfaction through structured product

development


A clear focus with a broad perspective

Our content and services on all devices

Fastest – on both fiber and wireless

For all generations, for you and your familiy

For all segments –Homes and businesses

Same offer for all customers - from Oslo to sparsely populated areas

Multiplay – the broadest service offering

Always – for the customer, wherever you

are

Over-the-top services of the highest quality


Focusing on multiplay premium

services drives ARPU and loyalty

Q. “What services will fill the pipe?”

A. “All of them”.


The most satisfied and loyal broadband

and TV subscribers in Norway

Digital TV subscriber

survey 2011

Broadband subscriber

survey 2011

Altibox best on all

parameters

Altibox best on all

parameters

50

55

60

65

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85

Image Forventninger Produktkvalitet Service Kvalitet Verdi for pengene Kundetilfredshet Lojalitet

Ind

ex

EPSI-Norway 2011 - Bredbånd PrivatKundeprofil

Altibox Canal Digital Get^

NextGenTel Telenor Ventelo

© SKI 2011

50

55

60

65

70

75

80

Omdømme Forventninger Produkt-kvalitet Service Kvalitet Verdi for pengene Kunde-tilfredshet LojalitetIn

de

x

EPSI-Norway 2011 - Digital-TV Kundeprofil

Altibox Canal Digital Get Riks TV Viasat^ Andre* Bransjesnitt

© SKI 2011


Agenda



power utilities





New expectations…


New expectations…our requirements

• From household to

individual

• Universal access –

Wireless and Fiber

• My content and

services on all devices


Our future portfolio – Strengthen the convergence

between wireless and fiber

Deg

ree o

f

mo

bil

ity Wi-Fi

strategy

Fiber-

strategy

!

Capacity demand

Voice

Data

Services

Content

TV and convergenceFILM RENTALChoose from

1000 titles.

Now in HD too.

FOOTBALLThe whole Premier

League and

Tippeligaen (Norwegian

football top league)

NEWS

Up to date local news

TV-GUIDE

A complete overview

for your TV evening

EmailYour email on TV

CATCH UP SERVICESWebTV etc from

our partnersINTERNET

Internet on TV

MEMORY

Your family

pictures and videos

HD & 3D TV

160 channels,

including regional

TV channels


We take this further - Your content and

services…

…On all types of screens

…and in your pocket

…On your PC or Mac


Altibox Smart Home

- Complete portfolio for your home

M2M

Access Control

Health

AMS

Fire alarm

Telephony

Burglar alarm

Flood alarm

24/7-365 support

Camera surveillance

FIBER

+

Wireless


And the home services are available via

different types of devices


High traffic growth = our success

• Scalable high performance

backbone - controlling the

cost related to the

bandwidth growth

• From FE access to GE, with

the same price as existing

FE.

• P2P - Technology neutral

fiber topology, very flexible

and future proof.

Traffic is increasing by 33 % YOY per

customer

• Video - 3D and On-

demand/unicast drive

bandwidth

• Cloud-based services

• High performance CPE and

standardized home

networking enable new

services


Our partners and Altibox will succeed if

we manage to deliver …

(Individual) services and

content

Sales power, brand and

willingness to invest

Fiber + Wi-Fi + 4G

Cu

sto

me

rgro

wth

Pro

fita

bili

ty

Com

pe

titive

ne

ss

hans bjarne solheim

Business