2011-06-09

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2011. 5. 262011. 5. 26

The Concept of Digital TransitionⅠ

Korea’s Current StatusⅡ

Korea’s Digital Transition PolicyⅢ

Public Communications ProgramⅣ

Securing Rights of Vulnerable GroupsⅤ

Addressing Poor Reception ProblemsⅥ

Trial Service AreasⅦ

ConclusionⅧ

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Digital TransitionDigital Transition

A process of analogue switch-off via digitization of the entire

broadcasting process including production, transmission and

reception (Digital Transition Special Act Clause 2)

ViewersViewersViewersViewersViewersViewersViewersViewers

5~6 times better video quality than 5~6 times better video quality than 5~6 times better video quality than 5~6 times better video quality than analogue TV and CDanalogue TV and CDanalogue TV and CDanalogue TV and CD----like audio like audio like audio like audio quality quality quality quality

5~6 times better video quality than 5~6 times better video quality than 5~6 times better video quality than 5~6 times better video quality than analogue TV and CDanalogue TV and CDanalogue TV and CDanalogue TV and CD----like audio like audio like audio like audio quality quality quality quality

BroadcastersBroadcastersBroadcastersBroadcastersBroadcastersBroadcastersBroadcastersBroadcasters

Securing competitive power via Securing competitive power via Securing competitive power via Securing competitive power via digitization of production and digitization of production and digitization of production and digitization of production and transmission facilitiestransmission facilitiestransmission facilitiestransmission facilities

Securing competitive power via Securing competitive power via Securing competitive power via Securing competitive power via digitization of production and digitization of production and digitization of production and digitization of production and transmission facilitiestransmission facilitiestransmission facilitiestransmission facilities

Broadcasting IndustryBroadcasting IndustryBroadcasting IndustryBroadcasting IndustryBroadcasting IndustryBroadcasting IndustryBroadcasting IndustryBroadcasting Industry

Contribution to the national economic Contribution to the national economic Contribution to the national economic Contribution to the national economic development by promoting digital development by promoting digital development by promoting digital development by promoting digital broadcasting contents and equipment broadcasting contents and equipment broadcasting contents and equipment broadcasting contents and equipment marketmarketmarketmarket

Contribution to the national economic Contribution to the national economic Contribution to the national economic Contribution to the national economic development by promoting digital development by promoting digital development by promoting digital development by promoting digital broadcasting contents and equipment broadcasting contents and equipment broadcasting contents and equipment broadcasting contents and equipment marketmarketmarketmarket

Energy efficiencyEnergy efficiencyEnergy efficiencyEnergy efficiencyEnergy efficiencyEnergy efficiencyEnergy efficiencyEnergy efficiency

Contribution to green growth via 60% Contribution to green growth via 60% Contribution to green growth via 60% Contribution to green growth via 60% reducing in the use of reducing in the use of reducing in the use of reducing in the use of broadcasting broadcasting broadcasting broadcasting infrastructureinfrastructureinfrastructureinfrastructure

Contribution to green growth via 60% Contribution to green growth via 60% Contribution to green growth via 60% Contribution to green growth via 60% reducing in the use of reducing in the use of reducing in the use of reducing in the use of broadcasting broadcasting broadcasting broadcasting infrastructureinfrastructureinfrastructureinfrastructure

Media

Convergence

Media

Convergence

Diffusion of Digital LifeDiffusion of Digital Life

Enhanced Public

Awareness

Enhanced Public

Awareness

Opening new digital eraOpening new digital era

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Monochrome Monochrome Monochrome Monochrome TVTVTVTV

ColorColorColorColor TVTVTVTV Digital TVDigital TVDigital TVDigital TV Next Generation Next Generation Next Generation Next Generation TVTVTVTV

Color TVColor TVColor TVColor TVColor TVColor TVColor TVColor TV

Simple TVSimple TVSimple TVSimple TVSimple TVSimple TVSimple TVSimple TV

High Definition TVHigh Definition TVHigh Definition TVHigh Definition TVHigh Definition TVHigh Definition TVHigh Definition TVHigh Definition TV

Information Information Information Information Information Information Information Information PlatformPlatformPlatformPlatformPlatformPlatformPlatformPlatform

Ultra High Ultra High Ultra High Ultra High Ultra High Ultra High Ultra High Ultra High Definition TVDefinition TVDefinition TVDefinition TVDefinition TVDefinition TVDefinition TVDefinition TV

Home GatewayHome GatewayHome GatewayHome GatewayHome GatewayHome GatewayHome GatewayHome Gateway

1980198019801980 2001~2001~2001~2001~ 20202020202020201960196019601960

PastPastPastPastPastPastPastPastPresent Present Present Present Present Present Present Present

&&&&&&&&FutureFutureFutureFutureFutureFutureFutureFuture

28 out of 33 OECD countries are due to finish digital switchover by 201228 out of 33 OECD countries are due to finish digital switchover by 2012

Netherlands(finished)Dec 2006

Netherlands(finished)Dec 2006

UK

2007-Dec 2012

UK

2007-Dec 2012

Germany (finished )

Nov 2008Nov 2008Nov 2008Nov 2008

Germany (finished )

Nov 2008Nov 2008Nov 2008Nov 2008

Italy

Dec 20Dec 20Dec 20Dec 2012121212

Italy

Dec 20Dec 20Dec 20Dec 2012121212

Sweden(finished)2005-Oct 2007

Sweden(finished)2005-Oct 2007

Finland Finland Finland Finland (finished)

Sep 2007 Sep 2007 Sep 2007 Sep 2007

Finland Finland Finland Finland (finished)

Sep 2007 Sep 2007 Sep 2007 Sep 2007

Spain(finished)April 2010

Spain(finished)April 2010

France

2020202008 08 08 08 ----Nov 2011Nov 2011Nov 2011Nov 2011.

France

2020202008 08 08 08 ----Nov 2011Nov 2011Nov 2011Nov 2011.Republic of KoreaDec 2012

Republic of KoreaDec 2012

Japan

July 2011

Japan

July 2011

Australia

2010-Dec 2013

Australia

2010-Dec 2013

Canada

Aug 2011

Canada

Aug 2011

Mexico

2011-2021

Mexico

2011-2021

USA(finished)

Jun 2009

USA(finished)

Jun 2009

Dec 31, 2012, 4 am - Analogue Terrestrial Broadcasting Switch-offDec 31, 2012, 4 am - Analogue Terrestrial Broadcasting Switch-off

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20012001200120012001200120012001. 10. 10. 10. 10. 10. 10. 10. 10

2008. 32008. 32008. 32008. 32008. 32008. 32008. 32008. 3

20082008200820082008200820082008. 12. 12. 12. 12. 12. 12. 12. 12

20092009200920092009200920092009

20062006200620062006200620062006. 7. 7. 7. 7. 7. 7. 7. 7

20102010201020102010201020102010

19971997199719971997199719971997

Switchover commenced in metropolitan Switchover commenced in metropolitan Switchover commenced in metropolitan Switchover commenced in metropolitan areasareasareasareas

Nationwide introduction of DTVNationwide introduction of DTVNationwide introduction of DTVNationwide introduction of DTV

Establishment of the Digital Transition Establishment of the Digital Transition Establishment of the Digital Transition Establishment of the Digital Transition

Special ActSpecial ActSpecial ActSpecial Act....

Establishment of the Digital Transition Promotion Establishment of the Digital Transition Promotion Establishment of the Digital Transition Promotion Establishment of the Digital Transition Promotion CommitteeCommitteeCommitteeCommittee

Establishment of the Basic Plan for the Establishment of the Basic Plan for the Establishment of the Basic Plan for the Establishment of the Basic Plan for the Digital Transition PromotionDigital Transition PromotionDigital Transition PromotionDigital Transition Promotion

Start of Start of Start of Start of Start of Start of Start of Start of the Digital Erathe Digital Erathe Digital Erathe Digital Erathe Digital Erathe Digital Erathe Digital Erathe Digital Era

((((((((UljinUljinUljinUljinUljinUljinUljinUljin, , , , , , , , GangjinGangjinGangjinGangjinGangjinGangjinGangjinGangjin, , , , , , , , DanyangDanyangDanyangDanyangDanyangDanyangDanyangDanyang))))))))

Adaption of ATSC StandardsAdaption of ATSC StandardsAdaption of ATSC StandardsAdaption of ATSC Standards

Local Cable Network : 77 Local Cable Network : 77 Local Cable Network : 77 Local Cable Network : 77 companiescompaniescompaniescompaniesSatellite Network : Sky Life (1 company, nationwide)Satellite Network : Sky Life (1 company, nationwide)Satellite Network : Sky Life (1 company, nationwide)Satellite Network : Sky Life (1 company, nationwide)IPTV : SKT, KT, LGU+ (3 companies) IPTV : SKT, KT, LGU+ (3 companies) IPTV : SKT, KT, LGU+ (3 companies) IPTV : SKT, KT, LGU+ (3 companies)

Terrestrial DMB : 6 companies (metropolitan area)Terrestrial DMB : 6 companies (metropolitan area)Terrestrial DMB : 6 companies (metropolitan area)Terrestrial DMB : 6 companies (metropolitan area)

Satellite DMB : TU Media (nationwide)Satellite DMB : TU Media (nationwide)Satellite DMB : TU Media (nationwide)Satellite DMB : TU Media (nationwide)

Terrestrial BroadcastingTerrestrial Broadcasting

Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers)Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers)Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers)Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers)

Local Broadcasters : SBS, OBS etc. (11 providers) Local Broadcasters : SBS, OBS etc. (11 providers) Local Broadcasters : SBS, OBS etc. (11 providers) Local Broadcasters : SBS, OBS etc. (11 providers)

Private BroadcastingPrivate Broadcasting

DMBDMB

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HD Production FacilityHD Production Facility

20%20%20%20%

40%40%40%40%

60%60%60%60%

80%80%80%80%

100%100%100%100%

70.5%70.5%70.5%70.5%80.8%80.8%80.8%80.8%

99.7%99.7%99.7%99.7%

HD ConversionHD ConversionHD ConversionHD ConversionRateRateRateRate

408408408408408408408408 468468468468468468468468 58258258258258258258258220102010201020102010201020102010 20112011201120112011201120112011 20122012201220122012201220122012

Digitization of Relays

(Transmitter)

Digitization of Relays

(Transmitter)

20%20%20%20%

40%40%40%40%

60%60%60%60%

80%80%80%80%

100%100%100%100%

442442442442442442442442 768768768768768768768768 1,2431,2431,2431,2431,2431,2431,2431,243

20102010201020102010201020102010 20112011201120112011201120112011 20122012201220122012201220122012

39.2%39.2%39.2%39.2%

68.1%68.1%68.1%68.1%

100%100%100%100%

※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.※ Key Stations (63) were digitized.

Digital Digital Digital Digital ConversionConversionConversionConversion

RateRateRateRate

Unit : FacilitiesUnit : FacilitiesUnit : FacilitiesUnit : Facilities Unit : RelaysUnit : RelaysUnit : RelaysUnit : Relays

[Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries][Digital Diffusion Rate By Countries]

0000

20202020

40404040

60606060

80808080

UKUKUKUKUKUKUKUK

89.8%89.8%89.8%89.8%

JapanJapanJapanJapanJapanJapanJapanJapan

69.5%69.5%69.5%69.5%

2005.032005.032005.032005.03 2005.122005.122005.122005.12 2006.122006.122006.122006.12 2007.122007.122007.122007.12 2008.072008.072008.072008.07

DTV Price Trends (UnitsDTV Price Trends (UnitsDTV Price Trends (UnitsDTV Price Trends (Units : 1000 KRW): 1000 KRW): 1000 KRW): 1000 KRW)

5,3895,3895,3895,389

3,6933,6933,6933,693

2,2582,2582,2582,2581,7511,7511,7511,751

1,2981,2981,2981,298

4,0354,0354,0354,035

3,0653,0653,0653,065

1,9881,9881,9881,9881,3061,3061,3061,306

960960960960

LCD TV 42 inchLCD TV 42 inchLCD TV 42 inchLCD TV 42 inch

PDP TV 42PDP TV 42PDP TV 42PDP TV 42 inchinchinchinch

(Source : Display Bank)(Source : Display Bank)(Source : Display Bank)(Source : Display Bank)

ROKROKROKROKROKROKROKROK

61%61%61%61%

USUSUSUSUSUSUSUS

98.9%98.9%98.9%98.9%

Start of Digital Start of Digital Start of Digital Start of Digital BroadcastingBroadcastingBroadcastingBroadcasting

1998.091998.091998.091998.09 1998.111998.111998.111998.11 2003.122003.122003.122003.12 2001.102001.102001.102001.10

The diffusion rate of digital TV receivers is 61 percentThe diffusion rate of digital TV receivers is 61 percentThe diffusion rate of digital TV receivers is 61 percentThe diffusion rate of digital TV receivers is 61 percent

- Lower than those of developed countriesLower than those of developed countriesLower than those of developed countriesLower than those of developed countries

- Despite the continuous decline in price of DTVs (18% per year), Despite the continuous decline in price of DTVs (18% per year), Despite the continuous decline in price of DTVs (18% per year), Despite the continuous decline in price of DTVs (18% per year),

consumers remain reluctant to make purchase consumers remain reluctant to make purchase consumers remain reluctant to make purchase consumers remain reluctant to make purchase

Diffusion RateDiffusion Rate

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Comparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 CountriesComparison of Awareness Rate and ASO date in 3 Countries

※ ROK※ ROK※ ROK※ ROK : Diffusion and awareness rate of digital transition, June 2010 (KCC): Diffusion and awareness rate of digital transition, June 2010 (KCC): Diffusion and awareness rate of digital transition, June 2010 (KCC): Diffusion and awareness rate of digital transition, June 2010 (KCC)※ UK※ UK※ UK※ UK : Switchover progress report, 2Q 2009 (OFCOM): Switchover progress report, 2Q 2009 (OFCOM): Switchover progress report, 2Q 2009 (OFCOM): Switchover progress report, 2Q 2009 (OFCOM)※ Japan※ Japan※ Japan※ Japan : Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC): Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC): Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC): Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC)

62.8%62.8%62.8%62.8%

90%90%90%90%

98%98%98%98%

Dec 2012Dec 2012Dec 2012Dec 2012Dec 2012Dec 2012Dec 2012Dec 2012

20072007200720072007200720072007--------2012, Region2012, Region2012, Region2012, Region2012, Region2012, Region2012, Region2012, Region--------bybybybybybybyby--------Region ASORegion ASORegion ASORegion ASORegion ASORegion ASORegion ASORegion ASO

2011. July2011. July2011. July2011. July2011. July2011. July2011. July2011. July

The awareness rate of Analogue SwitchThe awareness rate of Analogue SwitchThe awareness rate of Analogue SwitchThe awareness rate of Analogue Switch----off is 62.8 percentoff is 62.8 percentoff is 62.8 percentoff is 62.8 percent

- Lower than those of developed countries (Japan : 98%, UK : 90%)Lower than those of developed countries (Japan : 98%, UK : 90%)Lower than those of developed countries (Japan : 98%, UK : 90%)Lower than those of developed countries (Japan : 98%, UK : 90%)

- Lack of systematic public relations and promotionLack of systematic public relations and promotionLack of systematic public relations and promotionLack of systematic public relations and promotion

※ Public※ Public※ Public※ Public----Private Partnership for the PR system in developed countries Private Partnership for the PR system in developed countries Private Partnership for the PR system in developed countries Private Partnership for the PR system in developed countries

Awareness RateAwareness Rate

12

Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM)Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM)Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM)Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM)

---- ASOs are planned in trial service areas prior to the nationwide ASOASOs are planned in trial service areas prior to the nationwide ASOASOs are planned in trial service areas prior to the nationwide ASOASOs are planned in trial service areas prior to the nationwide ASO

Government assistance to be provided for vulnerable households Government assistance to be provided for vulnerable households Government assistance to be provided for vulnerable households Government assistance to be provided for vulnerable households who receive analogue terrestrial TV servicewho receive analogue terrestrial TV servicewho receive analogue terrestrial TV servicewho receive analogue terrestrial TV service

---- Public relations program for general public with subscription TV servicePublic relations program for general public with subscription TV servicePublic relations program for general public with subscription TV servicePublic relations program for general public with subscription TV service

Terrestrial broadcasters to terminate analogue terrestrial Terrestrial broadcasters to terminate analogue terrestrial Terrestrial broadcasters to terminate analogue terrestrial Terrestrial broadcasters to terminate analogue terrestrial broadcastingbroadcastingbroadcastingbroadcasting

---- CATV (voluntarily), Satellite, IPTV (digitized)CATV (voluntarily), Satellite, IPTV (digitized)CATV (voluntarily), Satellite, IPTV (digitized)CATV (voluntarily), Satellite, IPTV (digitized)

SimultaneousSimultaneous

ASO Help SchemeASO Help Scheme

BroadcastersBroadcasters

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A systematic public communications program for digital transitionA systematic public communications program for digital transitionA systematic public communications program for digital transitionA systematic public communications program for digital transition

Public assistance to viewers, such as advice, installation support, etc. Public assistance to viewers, such as advice, installation support, etc. Public assistance to viewers, such as advice, installation support, etc. Public assistance to viewers, such as advice, installation support, etc.

ActionActionActionActionActionActionActionAction 20102010201020102010201020102010 20112011201120112011201120112011 20122012201220122012201220122012

Digital Switchover Digital Switchover Digital Switchover Digital Switchover Digital Switchover Digital Switchover Digital Switchover Digital Switchover Promotion GroupPromotion GroupPromotion GroupPromotion GroupPromotion GroupPromotion GroupPromotion GroupPromotion Group

1616161616161616 viewer assistance viewer assistance viewer assistance viewer assistance viewer assistance viewer assistance viewer assistance viewer assistance centerscenterscenterscenterscenterscenterscenterscenters

Call center at the Call center at the Call center at the Call center at the Call center at the Call center at the Call center at the Call center at the national levelnational levelnational levelnational levelnational levelnational levelnational levelnational level

- ASO dateASO dateASO dateASO date- Impact on viewersImpact on viewersImpact on viewersImpact on viewers

- Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers

Education/PREducation/PREducation/PREducation/PREducation/PREducation/PREducation/PREducation/PR

PhasePhasePhasePhasePhasePhasePhasePhase

- How to receive digitalHow to receive digitalHow to receive digitalHow to receive digitalsignalsignalsignalsignal

- face to face PRface to face PRface to face PRface to face PR

- Code of practice Code of practice Code of practice Code of practice - Detailed switchover Detailed switchover Detailed switchover Detailed switchover

help schemehelp schemehelp schemehelp scheme

[Self Diagnosis][Self Diagnosis][Self Diagnosis][Self Diagnosis] [Installation Guide][Installation Guide][Installation Guide][Installation Guide]

Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition Integrated Homepage for Digital Transition (www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org(www.dtvkorea.org))))))))

Definition of Digital BroadcastingDefinition of Digital BroadcastingDefinition of Digital BroadcastingDefinition of Digital Broadcasting

Self DiagnosisSelf DiagnosisSelf DiagnosisSelf Diagnosis

Installation Guide, etc.Installation Guide, etc.Installation Guide, etc.Installation Guide, etc.

[Intro Page][Intro Page][Intro Page][Intro Page]

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Following the analogue switchFollowing the analogue switchFollowing the analogue switchFollowing the analogue switch----off, the government plans to off, the government plans to off, the government plans to off, the government plans to

protect viewer’s rights of vulnerable groupsprotect viewer’s rights of vulnerable groupsprotect viewer’s rights of vulnerable groupsprotect viewer’s rights of vulnerable groups

Both digital converter and assistive devices for those who are Both digital converter and assistive devices for those who are Both digital converter and assistive devices for those who are Both digital converter and assistive devices for those who are

deaf, blind and with deaf, blind and with deaf, blind and with deaf, blind and with difficulty in hearingdifficulty in hearingdifficulty in hearingdifficulty in hearing

- Distribution of digital converters and antennae for the vulnerableDistribution of digital converters and antennae for the vulnerableDistribution of digital converters and antennae for the vulnerableDistribution of digital converters and antennae for the vulnerable

Assistive DeviceAssistive DeviceAssistive DeviceAssistive Device 2010201020102010 2011201120112011 2012201220122012 TotalTotalTotalTotal

SubtitlingSubtitlingSubtitlingSubtitling 7,5007,5007,5007,500 15,73915,73915,73915,739 15,86915,86915,86915,869 39,10839,10839,10839,108

AudioAudioAudioAudio DescriptionDescriptionDescriptionDescription 5,0005,0005,0005,000 19,07319,07319,07319,073 22,49122,49122,49122,491 46,56446,56446,56446,564

PresbycusisPresbycusisPresbycusisPresbycusis 5,0005,0005,0005,000 23,22723,22723,22723,227 21,77921,77921,77921,779 50,00650,00650,00650,006

< The Switchover Help Scheme>< The Switchover Help Scheme>< The Switchover Help Scheme>< The Switchover Help Scheme> (unit(unit(unit(unit : devices): devices): devices): devices)

- Provision of technical supports upon request of those eligible (2012) Provision of technical supports upon request of those eligible (2012) Provision of technical supports upon request of those eligible (2012) Provision of technical supports upon request of those eligible (2012)

Improving TV Reception facilitiesImproving TV Reception facilities

Securing viewer’s rights by addressing poor reception problems Securing viewer’s rights by addressing poor reception problems Securing viewer’s rights by addressing poor reception problems Securing viewer’s rights by addressing poor reception problems affected by environmentsaffected by environmentsaffected by environmentsaffected by environments

Improving old TV reception facilities for viewer’s rightsImproving old TV reception facilities for viewer’s rightsImproving old TV reception facilities for viewer’s rightsImproving old TV reception facilities for viewer’s rights

2010201020102010

2011201120112011

201220122012201232323232

198198198198

379379379379

Addressing Poor Reception ProblemsAddressing Poor Reception Problems

[Unit : 1000 Households][Unit : 1000 Households][Unit : 1000 Households][Unit : 1000 Households]

179179179179 AreasAreasAreasAreas179179179179 AreasAreasAreasAreas 2,0002,0002,0002,000HouseholdsHouseholdsHouseholdsHouseholds2,0002,0002,0002,000HouseholdsHouseholdsHouseholdsHouseholds

2,7002,7002,7002,700 AreasAreasAreasAreas2,7002,7002,7002,700 AreasAreasAreasAreasPrivate Private Private Private

HousingHousingHousingHousing

Low Income Low Income Low Income Low Income HouseholdsHouseholdsHouseholdsHouseholdsLow Income Low Income Low Income Low Income HouseholdsHouseholdsHouseholdsHouseholds

Public HousingPublic HousingPublic HousingPublic Housing

- Digitization of analogue shared aerials (506Digitization of analogue shared aerials (506Digitization of analogue shared aerials (506Digitization of analogue shared aerials (506 areas)areas)areas)areas)

- Low Power Equalization OnLow Power Equalization OnLow Power Equalization OnLow Power Equalization On----Channel Repeater and Satellite Broadcasting Channel Repeater and Satellite Broadcasting Channel Repeater and Satellite Broadcasting Channel Repeater and Satellite Broadcasting

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Preparing for the switchover help scheme with the experience of trial services

Preparing for the switchover help scheme with the experience of trial services

Danyang, ChungbukDanyang, Chungbuk

DTV Started : May 2010

ASO : Nov 3, 2010

DTV Started : May 2010

ASO : Nov 3, 2010

2010 Trial Service Areas2010 Trial Service Areas 2011 Trial Service Areas2011 Trial Service Areas

Uljin,KyoungbukUljin,Kyoungbuk

Gangjin,JeonnamGangjin,Jeonnam

JejudoJejudo

DTV Started : May 2010

ASO : Sep 1, 2010

DTV Started : May 2010

ASO : Sep 1, 2010

DTV Started : May 2010

ASO : Oct 6, 2010

DTV Started : May 2010

ASO : Oct 6, 2010

DTV Started : Sep 2010DTV Started : Sep 2010

ASO : June 29, 2011, 4 amASO : June 29, 2011, 4 am

Households : 216,000Households : 216,000

Digital Transition is a very complicated projectDigital Transition is a very complicated projectDigital Transition is a very complicated projectDigital Transition is a very complicated project

Digital Transition costs a lotDigital Transition costs a lotDigital Transition costs a lotDigital Transition costs a lot

A strong cooperation with many different organizations is A strong cooperation with many different organizations is A strong cooperation with many different organizations is A strong cooperation with many different organizations is mandatorymandatorymandatorymandatoryA successful Digital Transition requires a precise master plan A successful Digital Transition requires a precise master plan A successful Digital Transition requires a precise master plan A successful Digital Transition requires a precise master plan and accurate dataand accurate dataand accurate dataand accurate data

Promoting awareness of DTV transition and diffusion of the Promoting awareness of DTV transition and diffusion of the Promoting awareness of DTV transition and diffusion of the Promoting awareness of DTV transition and diffusion of the DTV is crucial DTV is crucial DTV is crucial DTV is crucial

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KCC & RAPA, planning aKCC & RAPA, planning aKCC & RAPA, planning aKCC & RAPA, planning a projectprojectprojectproject to support developing to support developing to support developing to support developing countries for digital transitioncountries for digital transitioncountries for digital transitioncountries for digital transition

Considering to support digital transmission equipment for Considering to support digital transmission equipment for Considering to support digital transmission equipment for Considering to support digital transmission equipment for broadcasters or D to A converters for the viewersbroadcasters or D to A converters for the viewersbroadcasters or D to A converters for the viewersbroadcasters or D to A converters for the viewers

The project would be covering up one selected country every The project would be covering up one selected country every The project would be covering up one selected country every The project would be covering up one selected country every yearyearyearyear

Back data of the countries is required in order to plan a Back data of the countries is required in order to plan a Back data of the countries is required in order to plan a Back data of the countries is required in order to plan a precise projectprecise projectprecise projectprecise project

If interested? or Further questions? If interested? or Further questions? If interested? or Further questions? If interested? or Further questions? ���� Please contact : silverfu@rapa.or.krPlease contact : silverfu@rapa.or.krPlease contact : silverfu@rapa.or.krPlease contact : silverfu@rapa.or.kr

20

Thank You for Your Attention !Thank You for Your Attention !Thank You for Your Attention !Thank You for Your Attention !