Case study: HaNKOOK - RelauNCH WItH tyPO3

TYPO3 in action as a CMS and marketing tool For Hankook tire, one of the world’s most important global operators in tire production, the previous, Korean-interfaced and unwieldy CMs was replaced with TYPO3. It is now possible for the first time to create, edit and upload content for a total of seven european sites entirely independent of company HQ.

ChallengeFor the re-design and technical conversion of Hankook’s european website, not only was the content migrated but also a new structure introduced to integrate the company’s newly developed Corporate design into its Internet presence. The goal was to create a website to fittingly present the company’s products in an appropriate setting while offering a wealth of practical information and use-ful web-tools to explore the world of Hankook tires.

Special features:• direct and detailed side-by-side comparison of two chosen tire

models within a special “tire Presenter Bucket Box”; • tire availability check via the “tire Finder”;• Comprehensive Media Center offering a variety of downloadable

Marketing-Material, such as tV and company promotion ads; • a specially developed Google Maps aPI-interface locates and displays

the nearest dealer.

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thanks to the new tyPO3 infrastructure, we can at last develop our sophisticated de-sign and conceptual require-ments entirely independent of our Korean Headquarters, and all within an easy to use and maintain, completely localized environment.

Moritz Pommer,Web Manager,Hankook Tire GmbH

touting the advantages of their tires on the splash. a user-friendly guide brings the visitor to any information they need, including finding the right tire for their car in the “tire Presenter”. this entirely aJaX-based, custom-developed exten-sion from aOe media contains all necessary functions for the search, display and comparison of some 1400 different Hankook tires from five categories.

Solution Conceived as a multi-lingual company and product presentation, the currently english-language site conjures an exclusive and appropriate atmosphere with the use of leading edge web design, excising Flash Movies and a product finder. six further localizations are united under the same tyPO3 roof and will be going live soon. the entire unwieldy former CMs, with its Korean interface, has been replaced by tyPO3. Hankook staff can now directly edit or upload content to the site without any particular HtMl experience. and site visitors are quickly im-mersed in the Hanklook atmosphere, thanks to quality animated Flash-Films

ResultThe new TYPO3 website is far easier to work with, as well as saving time and costs, thus offering a far higher ROI than the company’s previous CMS. Thanks to the wealth of tire-oriented information, as well as the specially conceived “Tire Presenter”, visitors are able to access a com-plete profile of services from the site. Intelligent guidance and practical tools help stimulate potential customers to purchase.

HANKOOK:

dRIVING eMOtION.

About HANKOOK:Hankook tire is one of the world’s biggest and fastest growing tire manufacturers. Hankook distri-butes its products worldwide in 185 countries and currently provides work for over 14,000 employees

aOe media is the world market leader for tyPO3 enterprise Web CMs solutions. With several hundred client references, including Bertels-mann, Cisco systems, congstar/telekom and VMware and more than 200 custom-developed tyPO3 extensions to its credit, aOe media boasts an impressive list of completed projects. For further informa-tion: www.aoemedia.com.

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