Handycam 30th Anniversary

By: Velize Tablada

Objective

Increase traffic and interactive conversions by generating a stimulating Handycam contest giveaway to the most creative/memorable consumer post for the 30th Anniversary.

Contest Goal

Celebrate the 30th anniversary of Handycam by relating our products with special moments and creating memories.

Brief Details Reason for Contest: Handycam’s 30th Anniversary

Duration: One week long

Dates: May 22nd - May 28th

Budget: $1,000

Prize: One 4K Handycam - Model: FDR-AXP35

Countries: Chile

Segmentation: No determined Cluster for Chile

Video Length: 0:55 Seconds

Contest Mechanics

Hace 30 años Handycam llegó a tu vida. Celebra con nosotros, compártenos una foto o video de tu Handycam, y cuéntanos cómo te ha acompañado en tus momentos especiales a través de los años. ¡Participa para ganarte una Handycam 4K!

Materials for Production

1. Audio Jungle song (Passing Time) 2. Cake 3. Champagne with Champagne glasses 4. AXP35 with a gold ribbon 5. Outdoors location: a park 6. Agency (GlobalMind) to put the timeline

video together.

Timeline Handycam Model Images used in Timeline Model, Year, and Description

Introducido en 1985 – CCD-M8

1989 - CCD-TR55 – Igual al tamayo de un pasaporte.

1992 – CCD-TR900 - Primer Handycam con tecnología de estabilización de imagen

1996 - DCR-PC7 - Primer videocamera con formato DV

Timeline Continued Handycam Model Images used in Timeline

Model, Year, and Description

1999 – DCR-TRV310 – Primer videocamara digital8

2003 – DCR-DVD200 - Primer Videocamara DVD

2005 - HDR-HC1 - segunda generacion de alta definicion

2008 - HDR-SR10 – Primer Handycam en Full HD

Timeline Continued Handycam Model Images used in Timeline

Model, Year, and Description

2010 – NEX-VG10 – Primer videocamara HD con lente intercambiable

2013 – FDR-AX1- Primer videocamara 4K para el consumidor

2015 - FDR-AXP35 – primera Handycam 4K con un proyector y balance optico SteadyShot (BOSS)

Main Results

Video Views 198,201

Shares 27

Comments 33

Likes 614

Total Action 199,120

Engagement Rate 0.2527

Clicks Registered 8,659

Specifics on the Users Reached

Placement User Reach Amount Spent (USD)

Video Views

Sony Chile News Feed on Desktop Computers

37,959 35.88 5,890

Sony Chile News Feed on Mobile Devices

462,012 894.12 192,351

Total 499,971

930.00 198,241

Facebook Consumer Interaction

• Translation: Sony all my life. 3 Handycams and an Action Cam

1.

2.

• Translation: Aww I don’t have my trv330 anymore, thanks to it we have a lot of memories of family members that are not with us anymore.

3. • Translation: I have a Handycam from the year 99 that was my

father’s who passed away and I conserve in his honor. It was his gem.

Winner Announcement

• Announced on: May 29th

• Prize Delivery: 6/9/2015

• Winner: • Pablo Andres Roldan • Prize: Handycam AXP35

Picture of the Winner with his Prize

Contest Links

Facebook Link: https://www.facebook.com/343966271719/posts/10152861127431720?_rdr YouTube Link: https://www.youtube.com/watch?v=h9uldCjKybs

Thank you!