Handshake 2.0 launched July 28, 2008.

The #1 source of all business in all industries?

Word-of-mouth referrals.

It’s who you know.

And it’s who they know.

In a global economywhose populationin July, 2009 was over6.75 billion and growing…

That’s a lot “who-you-knows” to know.

Handshake 2.0 showcases companies and their people.

If you don’t know them, you feel as if you do.

Is being known through Handshake 2.0 as powerful asbeing known in person?

No.

But it’s the next best thing.

Using Handshake 2.0, a business can

• get to know other businesses• get known by other businesses.

“Who you know” works both ways.

The more “who-you-knows”—

contacts—

a company can generate online,the greater its pool of leads for its contact-to-conversion ratio.

The more a company is known, the more likely it is to become a contact for—and a source of—products, services, and partnerships.

So, even online,

“It’s still who you know.”

Image source: Compete.com

Handshake 2.0's "Who-You-Knows"

Through Handshake 2.0,we know…

A thought leader…

A retired pundit…

Experts…

Investors…

Entrepreneurs…

Artists…

Writers…

And the global through the local.

Handshake 2.0—

a business newsand new media services site—

provides the “know-how” toconnect “who you know.”

We hope for you that:

Handshake 2.0 results in virtual and real handshakes of greeting.

Handshake 2.0 resulting in virtual and real handshakes on deals.

Handshake 2.0’s First Anniversary

- July 28, 2009 -

To every site visitor, site user, client, supporter, and fan,we offer heartfelt thanks.

an enterprise ofHandshake Media, Incorporated

Anne Giles Clelland, M.A., M.S.Founder, President, CEOwww.handshake20.com