hands-on social media: the basics. facebook, twitter & linkedin
Post on 20-Sep-2014
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Condensed Hands-On Social Media Workshop PowerPoint presentation conducted by More In Media, a Social Media Management, Planning and Strategy Company. The event was held at HGTC in Myrtle Beach, SC at the Conference & Business Center on Friday, August 26, 2011.TRANSCRIPT
©MoreInMedia, A Division of Highland Strategic, LLC 1
Welcome!Please boot up your computer.
Open the following pages:
www.facebook.comwww.twitter.comwww.linkedin.comwww.moreinmedia.comwww.google.com
©MoreInMedia, A Division of Highland Strategic, LLC 2
WELCOME
©MoreInMedia, A Division of Highland Strategic, LLC 3
HANDS-ON SOCIAL MEDIAThe Basics: Facebook,
Twitter & LinkedIn
©MoreInMedia, A Division of Highland Strategic, LLC 4
More In MediaSocial Media
ManagerStrategistConsultant
TrainerMost Active on
FacebookGoogle+LinkedInTwitter
WordPressYouTube
©MoreInMedia, A Division of Highland Strategic, LLC 5
More In Media Brand
RecognizableColors: Yellow & OrangeLogo: Image Plus NamePersonal: Picture of Dorien Fun, Unique: Orange Glasses
Duplicated on ALL social media platforms.Consistency is key!
©MoreInMedia, A Division of Highland Strategic, LLC 6
More In Media Branding
©MoreInMedia, A Division of Highland Strategic, LLC 7
Resource for Social Media Updates
www.MoreInMedia.com
Subscribe to Blog
©MoreInMedia, A Division of Highland Strategic, LLC 8
OLD MEDIA
• a small group of elites are briefed in advance
• messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines
• the audience is passive
©MoreInMedia, A Division of Highland Strategic, LLC 9
NEW MEDIA
• ordinary people provide content to others
• ideas and information are passed virally
• consumer generated content alters the laws of control of message
• new social and user driven media
©MoreInMedia, A Division of Highland Strategic, LLC 10
A Lot Of Choices
©MoreInMedia, A Division of Highland Strategic, LLC 11
Humor Me!
Go to www.MindJumpers.com/blog
Search ‘Social Media Definition by Peeing’
Scroll down to the Infographic
©MoreInMedia, A Division of Highland Strategic, LLC 12
Resource for Social Media News
Latest and Greatest Blog Posts
Newest Social Media Gadgets
Relevant Up-To-Date Content
Social Media Peeps
Follow @MoreInMedia
©MoreInMedia, A Division of Highland Strategic, LLC 13
Social Media Successes
CASE STUDIES
©MoreInMedia, A Division of Highland Strategic, LLC 14
Social Media SuccessesTHE BIG FISH:
http://mashable.com/2010/09/14/social-media-campaigns/
GapToy Story 3
AOL LifesteamStarbucks
Mountain Dew
©MoreInMedia, A Division of Highland Strategic, LLC 15
Social Media Successes:THE SMALL(ER) FRIES
http://www.pocket-promo.com/case-studies/case-study-using-text-message-reminders-for-hair-and-nail-salons/sms-case-study-headrush-hair-salon/
http://headrushhair.co.uk/default.htm
SMS/Texting campaign
©MoreInMedia, A Division of Highland Strategic, LLC 16
The Best of The Best
Examples of Social Media Excellence in their Niche
Great Resources for Small(er) Businesses
Learn from the Pros
Implement Proven Successful Strategies
©MoreInMedia, A Division of Highland Strategic, LLC 17
CONTENT DEVELOPMENT
Why do I need different content on each platform?
©MoreInMedia, A Division of Highland Strategic, LLC 18
Content Optimization
Goals & Objectives Planning Execution
Analysis & Monitoring Adjusting
©MoreInMedia, A Division of Highland Strategic, LLC 19
SEOSearch Engine Optimization
Your ProfilesKeywordsComments
Do You Want To Be Found?
Use:
©MoreInMedia, A Division of Highland Strategic, LLC 20
Facebook LingoLog-InProfileImages
NewsfeedFan Page
Find FriendsChat
like – share - postLink
EdgerankFrequency of posting
Username or Vanity URL
©MoreInMedia, A Division of Highland Strategic, LLC 21
Facebook Profile Banner
www.FBanners.com
©MoreInMedia, A Division of Highland Strategic, LLC 22
Facebook Fan Page
©MoreInMedia, A Division of Highland Strategic, LLC 23
Facebook Tabs
©MoreInMedia, A Division of Highland Strategic, LLC 24
Twitter Lingo
Log-inProfileImage
BackgroundSearchFollow
Mention – DM – RetweetList
©MoreInMedia, A Division of Highland Strategic, LLC 25
Twitter Home
©MoreInMedia, A Division of Highland Strategic, LLC 26
Twitter Profile
©MoreInMedia, A Division of Highland Strategic, LLC 27
Twitter Profile Edit
©MoreInMedia, A Division of Highland Strategic, LLC 28
Twitter Lists
©MoreInMedia, A Division of Highland Strategic, LLC 29
Twitter Follow
©MoreInMedia, A Division of Highland Strategic, LLC 30
LinkedIn Lingo
Log-In
Profile
Images
Connections
Groups
Q &A
Link to Twitter or Facebook
©MoreInMedia, A Division of Highland Strategic, LLC 31
LinkedIn Home
©MoreInMedia, A Division of Highland Strategic, LLC 32
LinkedIn Profile
©MoreInMedia, A Division of Highland Strategic, LLC 33
LinkedIn Groups
©MoreInMedia, A Division of Highland Strategic, LLC 34
LinkedIn Answers
©MoreInMedia, A Division of Highland Strategic, LLC 35
Klout
©MoreInMedia, A Division of Highland Strategic, LLC 36
Google+
A Quick Overview
©MoreInMedia, A Division of Highland Strategic, LLC 37
Google+ Profile
©MoreInMedia, A Division of Highland Strategic, LLC 38
Google+ Profile Edit
©MoreInMedia, A Division of Highland Strategic, LLC 39
Google+ Circle
©MoreInMedia, A Division of Highland Strategic, LLC 40
Resources
www.chrisbrogan.com
www.copyblogger.com
www.fastcompany.com
www.mashable.com
www.readwriteweb.com
www.techcrunch.com
www.toprankblog.com