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Handout for Steve Harrison’s

Publicity Blitz Training Course (First of Two Teleseminars)

Benefits of Publicity

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Biggest Reasons People Don’t Get Publicity

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Myths About Getting Publicity

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What You Need to Know About the Media:

A “hook” is ___________________________________________

Proven Hook Strategies / “Formulas for Fame”:

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Two ways to use Google to Get Publicity:

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Use the “Mass Approach” when you

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Use the “Focused Approach” when you

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Getting Publicity in 8 Easy Steps

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Next session: Tuesday, January 30, 2007 7:30 – 9:30 p.m. EST. To get on these

teleseminars please dial 620-294-3000 and access code 8333# at 7:30 PM. To see how

Eastern time relates to where you are in the country please go to www.time.gov

On this call we’ll explore…

� How to Know Which Media to Contact:

� How to Write Killer Press Releases and Pitch Letters

� How to Leverage Each Interview