hand lettering
TRANSCRIPT
HAND LETTERING
HAND LETTERING THE ACT OF LETTERING IS THE ACT OF
DRAWING
But it takes some planning and designing first
DESIGN*Design is how art fits into
our everyday lives.
Usefulness
Convenience
Aesthetically: Beauty
Visual communication
Graphic designers engage in problem solving through the use of type (word use and play), space, imagery, and
color.
Graphic designers are visual communicators of meaning.
TypographyThe design of
characters that make up text
and display type, the way the
characters are presented.
LETTERING DESIGN
What is the purpose of the lettering design?
Formal/ Informal
Visual interest/ Give information
AJ Spread 2
Look in the magazines for 3 interesting uses of Graphic design. Cut them out, paste onto the
spread in an interesting way.
Describe how each sample is being used by the graphic designer to create meaning with the rest of the page. (How does the design of
the typography match the article or advertisement?)
GENERAL TERMS
Typography
The design of characters that make up text and display type,
the way the characters are presented.
Font
A collection of characters with a specific style, size, and line width.
SerifA stroke that marks the end of a
character.
Sans Serif- characters without the stroke.
3 FORMS OF TYPOGRAPHICAL FONTS
GothicAll letters have uniform elements, may contain
serifs.
RomanAll letters have thick and thin elements, may contain serifs.
TextLetters that are
ornamental, have thick and thin elements, and
contain serifs.
GENERAL TERMS
Characters
A graphic symbol used in writing or print.
Calligraphy
Beautiful writing
Cursive
Any font style that looks like handwriting.
Hand written.
1. Your whole name once2. Your name 5-7 more times going off the edge. 3. A point of emphasis4. One font from each typography form (Roman, Gothic, Text)5. Equal amounts of positive and negative space used6. Engage the 4 edges of the page
Typographic Design