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    Welcome toThe Zone of Change

    Hendri Andi Mesta

    Materi 1 : Pengantar Manajemen

    PerubahanSyawal 1430 H / Oktober 2009

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    What Is Change

    To cause to be different, to alter

    Move from steady state to

    another state

    Alterations in people,structure, or technology

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    Management

    Coordinating work activities

    so that are completed

    efficiently and effectivelywith and through other people

    (Stephen P. Robbin)

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    Change Management

    A structured approach totransitioning individuals,teams, and organizationsfrom a current state to

    a desired future state.

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    The current definition of ChangeManagement includes both

    organizational change managementprocesses and individual change

    management models, which together

    are used to manage the people sideof change

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    change is an organizationalreality

    managing change is anintegral part of every

    managers job [complicatesthe jobs of managers]

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    Organizational ChangeForces

    External Pressures

    Political

    Environmental Technological

    Legal Social

    Economic

    Organization

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    Internal Pressures

    Need for improved performance

    In current or new markets

    Need for integration and collaborationE.g., alliances, synergies, economies of scale

    Power and politics

    E.g., changes at top management and board level

    Changes in surrounding organizations

    E.g., key customers, suppliers, partners

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    Karakteristik Perubahan

    Misterius

    Memerlukan change maker(s)

    Tidak semua orang bisa diajakmelihat perubahan

    Perubahan terjadi setiap saat

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    Membutuhkan waktu, biaya, danenergi

    Diwarnai banyak mitos

    Menimbulkan ekspektasi

    Menimbulkan ketakutan

    Memiliki dua sisi perubahan (softside and hard side)

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    Two Sides of Change

    ChangeLeadership

    ChangeManagement

    The WHATThe hard edge:

    Systems, processes, structures, andbusiness strategy

    The HOW

    The soft side:Culture, behaviours,values, and people

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    Strategi Perubahan

    Perubahan Strategis (radical change)vs Perubahan Operasional

    (incremental/partial change)

    Perubahan Antisipatif (anticipatorychange) vs Perubahan Reaktif(reactive change) vs Perubahan Krisis

    (crisis change)cHaNgE! Rhenald Kasali

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    Three Categories Of ChangeWork specialization,

    departmentalization,chain of command, span ofcontrol, centralization,formalization, job redesign,or actual design

    Structure

    Attitudes, expectations,perceptions, andbehavior

    People

    Work processes, methods,and equipment

    Technology

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    Change is the onlyevidence of life

    --- Evelyn Waugh

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    .Sesungguhnya Allah tidak akan

    mengubahapa yang terdapat

    pada (keadaan) satu kaum

    (masyarakat), sehingga mereka

    mengubahapa yang terdapat dalam diri

    (sikap mental) mereka.

    QS Ar-Rad (Guruh) : 11

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    paradox of change

    Pada saat perubahan harus dilakukan,

    orang orang merasa tak ada

    kebutuhan sama sekali,

    sebaliknya, pada saat anda dituntut

    untuk berubah,

    anda sudah tak punyadaya sama sekali.

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    When you change your thinking (pikiran)You change your beliefs (keyakinan diri)

    When you change your beliefsYou change your expectations (harapan)

    When you change your expectationsYou change your attitude (sikap)

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    When you change your attitude (sikap)You change your behavior (tingkah laku)When you change your behavior

    You change your performance (kinerja)When you change your performance

    You change your destiny (nasib)When you change your destinyYou change your life (hidup)


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