hall of fame, or shame? olivia buzek jeffrey james

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Hall of Fame, or Shame? Olivia Buzek Jeffrey James

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Page 1: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Hall of Fame, or Shame?Olivia Buzek

Jeffrey James

Page 2: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

The Maps Homepage

Page 3: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Mapper’s Mission: Getting Directions

• A large portion of users are interested in getting from one location to another.

• They want to:enter a start pointenter an end pointhit “GO!”see directions

• These users vary in their computer experience.

• Our test case: the user wants to get from their house to the beach.

Does Google Maps help them, or hinder them?

Page 4: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Our user approaches…

Page 5: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Location 1: Searched!

Page 6: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Getting directions

Page 7: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Getting directions

Page 8: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Getting directions

Page 9: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Good Points

• Interface is consistent and clean• Expert-user options available but hidden• Allows for multiple destinations• Gives the user options but has a default• Live traffic view (!?)

Page 10: Hall of Fame, or Shame? Olivia Buzek Jeffrey James

Bad Points

• Not tailored for our use case (directions)• Destination-first approach threw us off• Switching start and end not obvious– Reverse directions not an advanced feature

• Default location feature didn’t work as expected

• “A” and “B” rather than “start” and “end”