halifax: staying ahead in press
DESCRIPTION
The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.TRANSCRIPT
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Halifax: Staying Ahead in Print
James Appleby
MEC
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“Bookends” 2010
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“The Bookmark” 2011
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Guardian Coverwrap, 2012
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Continued innovation 2012-2013
T-junction Book Bars
Tetris Zig-Zag
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And in 2014
Media first – CheckerboardZ-Shape
Halifax also supported the
Metro Rainbow Lace issuePodium
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“Little Rewards”
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Trinity Mirror Partnership
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Telegraph Launch Partner
Halifax were also a launch partner for
Telegraph on Kindle Fire
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Deeper Content
Sun Competition ESI Supplements
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Extra Value for You
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Page 2s
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Flattery
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Thank you.