HALF OF EARTH’S SPECIES COULD BE EXTINCT BY 2100.

DID YOU KNOW THAT?

WHY?

• Most people only know a few facts about animal extinction.

• If people aren’t educated, nothing will happen to conserve animals.

• Dull, uninspiring facts aren’t remembered.• Entertaining and competitive media become viral.• Media can be composed to be subjectively persuasive.• People must subscribe to helping a cause, and can not be

forced.

EXISTING PRODUCTS

WHAT? ECOLOGICAL

• A viral 3D interactive environment based in the web browser that will give persuasive but accurate facts regarding animal extinction and conservation.

• Built in webGL.• Introductory videos – Simon Sinek.• Containing 3D objects, video, images, sound and

infographics.• Educational but not forceful or pestering.• Competitive, Facebook style quiz.• Integrated social networking, broadcasting and invitations.

THE SURVEYDesigned to:

• Help uncover the optimum user profile. • Decide on a media platform. • Work out the best the types of facts to show.• Aid in making the project viral.

ADDING TO VIRALITY

• Sinal Aral: • Invite and broadcast features increase adoption by 400-

500%.• Daniel Tenner:

• Viral loop.• Four virality principles.

• Three Secrets:• People compulsively share emotional experiences

(positive and negative).• WebGL

• Recently getting a lot of recognition.

USER PROFILE

• Gender & Age Range

• Technical Suitability

• World Reach

• Charitable Tendancy

DESIGN• Research is split between three mediums:

• Infographics.• Globe graphics.• Conservation websites.

• Charities use inviting colours and many animal graphics.• The most interesting globes use surreal graphics.• Infographics show information in visual and text form to

be more appealing.

ACQUIRING MEDIA• 30 charities were contacted.

• 10 have currently replied.• 5 give permission to use photos, video and text.• 5 ask to be contacted with more detailed requests.

• Google 3D Warehouse.

COLLABORATORSLauren Orlowski• Graphical design.

Tim Stone• Viral feature development.

FINAL DELIVERY

• Will have it’s own server and domain name.• Released into social networks.• Google Chrome Experiments.• Latest browsers with no plug-ins.• Touch screen in a gallery.