hakema presentation at #icmaprague #icmaonline

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Market & Technology Trends: Beyond Online Classified Advertising Ajay Garg Co-founder & CEO, Hakema [email protected] Tuesday, November 26, 13

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Page 1: Hakema presentation at #ICMAPrague #ICMAonline

Market & Technology Trends:Beyond Online Classified Advertising

Ajay Garg Co-founder & CEO, Hakema

[email protected]

Tuesday, November 26, 13

Page 2: Hakema presentation at #ICMAPrague #ICMAonline

Market & Technology Trends

• Market trends: From advertising to transaction– Trulia (USA)

– Yelp (USA)– JustDial (India)

• Technology trends– Kiosked - Turns ads into service

– Thinglink - Makes images interactive

– Shortcut - Makes articles interactive– Hakema - Makes online ads interactive

Tuesday, November 26, 13

Page 3: Hakema presentation at #ICMAPrague #ICMAonline

Market Trends

Tuesday, November 26, 13

Page 4: Hakema presentation at #ICMAPrague #ICMAonline

Trulia (NYSE: TRLA) is an online residential real estate site for home buyers, sellers, renters and real estate professionals. It lists properties for sale and rent as well as neighborhood information and community insights.

Innovative moves bringingsignificant gains in stock prices

Tuesday, November 26, 13

Page 5: Hakema presentation at #ICMAPrague #ICMAonline

Yelp helps people find great local businesses like dentists, hair stylists etc. Yelpers have written over 47 million local reviews.

From Yelp Press Releases -

July 19, 2013: Yelp buys online restaurant reservation service SeatMe

Aug 6, 2013: Yelp will add the ability to book home services online

Innovative moves bringingOver 100% gain in stock price

Tuesday, November 26, 13

Page 6: Hakema presentation at #ICMAPrague #ICMAonline

India's No.1 local search engine

Comprehensive information on all B2B and B2C Products and Services.

Oct 25, 2013: Added online cab booking, movie ticket booking and doctor appointments booking as additional streams of revenue.

CEO, V S S Mani said:As part of our strategy to provide users with convenience & ease of performing online transactions we are in the process of developing various products in the transaction enablement space. We hope to launch some of these in the next few quarters.

Tuesday, November 26, 13

Page 7: Hakema presentation at #ICMAPrague #ICMAonline

Technology Trends

Tuesday, November 26, 13

Page 8: Hakema presentation at #ICMAPrague #ICMAonline

Turning advertising into a service anywhere

Tuesday, November 26, 13

Page 9: Hakema presentation at #ICMAPrague #ICMAonline

Makes your images interactive

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Page 10: Hakema presentation at #ICMAPrague #ICMAonline

Shortcut

Image Recognition andQR Code Scanning

Make your articles interactive

Tuesday, November 26, 13

Page 11: Hakema presentation at #ICMAPrague #ICMAonline

Converts traffic to revenue

Request a callback at a time suitable for you

Book our service any time at your

convenience

Makes your online ads interactive

Tuesday, November 26, 13

Page 12: Hakema presentation at #ICMAPrague #ICMAonline

Questions?

Ajay Garg Co-founder & CEO, Hakema

[email protected], +358-408416616

Tuesday, November 26, 13