hair styling trends & textures · 2020. 4. 23. · gel fresh off the catwalk, wet look hair is...

Styling by BASF’s Care CreationsTM :Expressing Individuality

Hair Styling

Trends & Textures

Enduring

Performance

Styling Gel

Sports men and women

work hard to look good.

Styling products designed

for use during sports can

be seen in the US and

European markets.

These products need to

be carefully engineered.

The generation of sweat

and salts on the skin can

lead to the breakdown of

some traditional gel

textures.

BASF offer the gelling

agent Luvigel® Fit UP

found not to thin and run

in the presence of salts

offering the ideal solution

for sports styling gels.

HB-DE-14-195-1

Ingredients INCI % Weight Function

Luvigel® Fit UP Acrylates/C10-30 Alkyl Methacrylate Copolymer 3.22 Rheology modifier

Luviset® Clear AT 2 VP/Methacrylamide/Vinyl Imidazole Copolymer 15.00 Fixative

1,2 Propylene Glycol Care Propylene Glycol 5.00 Humectant

AMP Ultra PC 2000

(Angus Chemical Company)Aminomethyl Propanol 0.35 Neutralising agent

Water,demin Aqua To 100

Perfume Cotton Touch

(Symrise)Parfum 0.10 Fragrance

Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubiliser

Preservative q.s

Trends & Textures

Enduring Performance Styling Gel

This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are

provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to

performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally

true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING

WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR

INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM

SANDCONDITIONSOFSALE.

Rock Hard

Styling Gel

After first appearing in the 1970s,

punky and spiky styles return year

after year. What better way to

signal teenage exuberance and a

rebellious spirit than with a wild

hairstyle?

Crazy styles need extra strong

styling products with high setting,

and long lasting hold.

Combinations of cationics and

anionics work together to deliver

the highest performance.

Luviset® One provides both gel

creation and setting properties

whilst adding Luviquat® Supreme

AT 1 takes the styling

performance to the next level.

HB-DE-14-227-12

Ingredients INCI % Weight Function

Luviset® One Acrylates/Methacrylamide Copolymer 13.00Fixative and

rheology modifier

Luviquat® Supreme AT 1 Polyquaternium-68 2.50 Fixative

AMP Ultra PC 2000

(Angus Chemical Company)Aminomethyl Propanol 1.50 Neutralising agent

Water, demin Aqua To 100




Preservative q.s

Trends & Textures

Rock Hard Styling Gel








Sleek and Styled

Bodying Cream

Classy updos never go out of

fashion signalling a sleek and

stylish approach to life. The trend

for braids and plaits is also closely

linked.

To create such hairstyles a

product is needed that helps to

build texture and hold, particularly

at the hair roots. If hair is too clean

it can be harder to style making

wax and cream textures more

relevent to this trend.

The cationic polymer Luviquat®

PQ11 AT 1 imparts the styling and

hold properties of this soft smooth

cream texture.

HB-DE-13-219-13

Ingredients INCI % weight Function

Eumulgin® B2 Ceteareth-20 1.00 Emulsifier

Lanette® O Cetearyl Alcohol 5.00 Consistency agent

Cetiol® OE Dicaprylyl Ether 2.00 Emollient

Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 1.00 Emulsifier


Luviquat® PQ11 AT 1 Polyquaternium-11 5.00 Fixative



Citric Acid Citric Acid q.s. pH Adjustment

Preservative q.s

Trends & Textures

Sleek and Styled Bodying Cream








Out of the

Shower

Wet Look

Styling

Gel

Fresh off the

catwalk, wet look

hair is making a

splash. Out of the

Shower Wet Look

Styling Gel is

applied to the hair

pulling it back from

the face and

creating a stunning

appearance. The

look is a simple yet

effective way of

enhancing facial

beauty.

Ultrahold® Power

provides the strong

hold needed to

keep the hair in

place.

HB-DE-15-22-1


Ultrahold® Power Acrylates/t-Butylacrylamide Copolymer 9.20 Fixative

Luvigel® Fit UP Acrylates/C10-30 Alkyl Methacrylate Copolymer 4.00 Rheology modifier

Water,demin Aqua To 100

AMP Ultra PC 2000

(Angus Chemical Company)Aminomethyl Propanol q.s Neutralising agent

Sorbitol

(Bernd Kraft)Sorbitol 10.00 Humectant

D Panthenol 75 W Panthenol 0.50 Plasticiser




EDETA BD Disodium EDTA 0.05 Complexing agent

Preservative q.s

Trends & Textures

Out of the Shower Wet Look Styling Gel








Sugar Spun Smoothing Soufflé

New textures are always of interest for styling and sugar emulsifiers are great for creating

light dreamy confections.

Creams and soufflés can be used to smooth down flyaway hair, to condition dry ends or

create a smooth and silky finish to the hair.

Emulgade® Sucro Plus our new sugar based emulsifier creates this light delicate texture.

HB-DE-14-227-11


Emulgade® Sucro Plus Sucrose Polystearate, Cetyl Palmitate 5.00 Emulsifier


Cetiol® CC Dicaprylyl Carbonate 5.00 Emollient

Cetiol® LC Coco-Caprylate/Caprate 5.00 Emollient

Water, demin Aqua 82.10

Cosmedia® SP Sodium Polyacrylate 0.30 Rheology modifier


(Symrise)Parfum 0.20 Perfume

Citric Acid (10% soln) Citric Acid 0.40 pH adjustment

Preservative q.s

Styling Trends and Textures

Sugar Spun Smoothing Soufflé








“Rough and Tumble” Matt Styling PasteMatt hair styling products are becoming ever more popular. Hair that is washed every day

can be slippery and difficult to control, use of a matt styling product adds texture and

roughness making hair easier to style and shape.

Wax based products add an element of restylability and flexability to the hair.

Luviskol® K 90 Solution contributes a light hold to the formulation.

HB-DE-14-215-33

Ingredients INCI Function

Cutina® FS 45 Stearic Acid, Palmitic Acid 2.00 Consistency agent


Rita PEO-18 (Rita Corp) PEG-90M 0.01

Emulgade® 165 Glyceryl Stearate, PEG-100 Stearate 2.50 Emulsifier

Luviskol® K90 Solution PVP 1.50 Fixative


1,2 Propylene Glycol Care Propylene Glycol 2.00 Humectant

Glycerin Glycerin 3.50 Humectant

Water, demin. Aqua 20.00

AMP-Ultra PC 2000

(Angus Chemical Company)

Aminomethyl Propanol 0.30 Neutralizing agent

Kaolin (Brenntag Specialities) Kaolin 3.00 Mattifying agent

Parfum Cool Style Hydro RS

39136 (Technico Flor)

Perfume q.s. Fragrance

Preservative q.s. Preservative

Styling Trends and Textures

“Rough and Tumble” Matt Styling Paste








hair styling trends & textures · 2020. 4. 23. · gel fresh off the catwalk, wet look hair is...

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