haig barrett overview sustainovation group

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Think. Innovate. Execute.

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Haig Barrett Company Presentation and Overview Sustainovation Group

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Page 1: Haig Barrett Overview Sustainovation Group

Think. Innovate. Execute.

Page 2: Haig Barrett Overview Sustainovation Group

Haig Barrett: What We Do

Haig Barrett:• Founded in 1999

• 30 professionals

• A leading mid-sized management consulting firm

• Offices: New York, Los Angeles (HQ), London

Core Services:

Learning

Information Process & Field

Communications

Strategic Thinking & Workflow Analysis

Sustainability Frameworks, Market

Entry, Green Communications

Page 3: Haig Barrett Overview Sustainovation Group

Our Industry Focus

3

Resource IndustriesEnergy, Mining, Oil & Gas, Chemicals, Utilities, CleanTech

Service Industries

Financial Services, Healthcare

Automotive & Transportation

Automotive, EV, Heavy

Equipment

Page 4: Haig Barrett Overview Sustainovation Group

Selection of Clients / Industry

Page 5: Haig Barrett Overview Sustainovation Group
Page 6: Haig Barrett Overview Sustainovation Group

What is Your

Sustainability Plan?

Page 7: Haig Barrett Overview Sustainovation Group

Create Your

Sustainability Advantage:

•Sustainability Strategy &

Organizational Transformation

•SustainovationTM

•Growth Opportunities

•Market Entry

•Green Communications

•Thought Leadership

Page 8: Haig Barrett Overview Sustainovation Group

Sustainovation Group

Where Sustainability Meets

Innovation

Page 9: Haig Barrett Overview Sustainovation Group

Sustainovation Group

Core Markets

• Automotive

• Consumer Products

• Clean Tech/Green

• Utilities/Energy

• Transportation

• Oil & Gas/Chemicals

• Government

• Renewables

• Supply Chain

Critical Issues

Are your products as green as they can be?

Are you maximizing your “ROS”: Return on Sustainability?

Do your customers know how sustainable/green your brand is?

Page 10: Haig Barrett Overview Sustainovation Group

Sustainability Experience

Page 11: Haig Barrett Overview Sustainovation Group

Sustainovation Clients / Projects

EV Business Start-up Strategy

EV Infrastructure Market Entry

Green Communications

Prius Content Development &

Dealer Communications

Performance Improvement for

Energy Efficiency Programs

Market Entry for Solar Industry

(PV, Solar Thermal, CSP) and

Battery Manufacturer

Page 12: Haig Barrett Overview Sustainovation Group

Sustainovation Group: Product Offering

Sustainovation

A) Framework & Process

Stage 1:

- Visioning

- Backcasting

- Platform Design

Stage 2:

- Process Development

- Implementation

- Product Incubation

B) Organizational Change

for Sustainability

“Leading companies to innovate through sustainability thinking.”

Sustainability

Specialty Services

• Market Entry

• Business Agent

• Tech Reports (e.g. Life

Cycle Analysis, Carbon

Footprint)

• Cap & Trade Readiness

• Benchmarking &

Scorecards

• Green Design &

Packaging

• Policy & Planning

Green

Communications

• Sustainability and

CSR Reports

• Green Branding

• Marketing Plans

• Public Relations

• Advertising

• Events

• Social Media/Blogs

Page 13: Haig Barrett Overview Sustainovation Group

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3. Workplace and Workforce: Reduce energy use, recycle, enhance environment

2. Manufacturing and operations:

Returns, recycle materials, reduce waste, reduce consumption/ use renewables

Finance Operations

OfferingDelivery

6. Service: Service with re-use and recycling as core components of offering

5. Product system: Interactive SMART, dispenser and product system replacement instead of disposable saves waste

4. Product: Eco-packaging, eco-material and ingredient substitution, healthy material and ingredient substitution, recyclability

8. Brand: Affinity and identity are powerful value attributes

7. Channel: Online direct, local exchange of goods, builds relationships

9. Customer experience:

Integrates sustainability with

employee training, architecture,

products, touch points

11. Finance: Enabling access for new populations

10. Business model:

Disposable product to reuseable service

Source: Haig Barrett Sustainovation Group Analysis, leveraging Monitor Group work

1. Supplier behavior: Reduce consumption / use renewables, substitute raw materials, clean labor

12. Compliance:

Mandatory and voluntary, and metrics

Sustainovation™: 12 Ways to Innovate

Proprietary Holistic Framework:

Page 14: Haig Barrett Overview Sustainovation Group

Checklist for Sustainability Where Are You?

Remediation

& DenialCompliance

Supply &

Operations

Cost

Reduction

Product &

Service

Incremental

Innovation

New

Business

Model

Natural

Capitalism

Typical Corporate Advancement

Source: HBR 9/09; “Why Sustainability Is Now the Key Driver of Innovation”, Haig Barrett Analysis

14

Mandatory

Voluntary-shift to proactive emphasis

CSR reporting and metrics

Community building and NGO outreach

Cleanups

Denial

Supplier mandates

Operational energy and waste reduction

Workplace energy, waste reduction, tele-commuting

Product lifecycle returns, recycling

Labeling, graphics and claims

Packaging material substitution and reduction

Product material substitution

Design for life cycle

Biomimicry, SMART products

Leveraging global scale and assets

New ways to charge

Product to service

Disruptive low end

Disruptive new demand

Triple bottom line

Sustainable markets (Cap & Trade)

Stakeholder management

Most Are Here

Page 15: Haig Barrett Overview Sustainovation Group

15

Sustainovation™ in ActionSix-Step Strategy & Change Process

to drive more Innovation for Sustainability

4. Set Team,

Resources &

Processes

6. Tell Stories

and Execute

3. Surface

Opportunities

2. Define Platform

& Values

5. Build Pipeline

1. Establish

Executive

Intent

Phase 2Product Incubation

Process Implementation

Organizational Change and

Culture Transformation

Phase 1Assessment

Visioning & Backcasting

Sustainability Platform Identification & Prioritization

Page 16: Haig Barrett Overview Sustainovation Group

Driving the Electric Vehicle (EV)

Agenda for Los Angeles County

• Summary E-Mobility Committee Work

– Mission

– Blueprint outline

– Stakeholder identification

– Best Practices

• E-Mobility Deployment Blueprint

– Charging pilot programs

– Funding and policy

– EV Experience

16

Page 17: Haig Barrett Overview Sustainovation Group

LAEDC* E-Mobility Task Force

• Develop comprehensive L.A. County Electric Vehicle (EV) Deployment Community Blueprint

• Maximize Plug-in EV adoption rates, collect vital data, maximize infrastructure design and effectiveness

• Position LA County to receive federal funding from Department of Energy OE Deployment Community Program

• Foster and support LA County EV industry cluster to grow jobs and investment

17

Mission Statement

* Los Angeles Economic Development Corporation

Page 18: Haig Barrett Overview Sustainovation Group

Insights To Market Entry

Traditional Criteria

Geography & channel for

product acceptance

Technical advantage

Feature and value

comparison

Leader vs. fast follower

strategy

Value vs. premium brand

decision

Innovative Segmentation

Purchase behavior-based

segmentation

Identify & test innovative

business models

Identify disruption in

markets for risk and

opportunity

Pilots & acquisitions provide

insight into future growth

opportunities

Page 19: Haig Barrett Overview Sustainovation Group

Market Entry Decision Analysis

Purchasing Behavior: What % of Purchasers and Influencers participate in which ways?

Adapted by HB Sustainovation Group from Monitor Group

Which Leverage

Point has the

most Impact?

Page 20: Haig Barrett Overview Sustainovation Group

20

Sustainovation Group: Expertise

Team of certified Sustainability Consultants

The Natural Step

LEED

Developers of UCLA “Global Sustainability Certificate Courses”

Workshop Leadership:

University of Southern California

U. of Va. Darden School

Stanford University

EV/Hybrid/Alternative Energy

Utilities/Smart Grid

Writers: Time.com, online EV websites, blogs

Page 21: Haig Barrett Overview Sustainovation Group

Sustainovation Group

Where Sustainability Meets

Innovation

Page 22: Haig Barrett Overview Sustainovation Group

Bob Chew is Marketing Solutions Leader and Partner at Haig Barrett’s Sustainovation Group. He brings 25 years of

management and marketing experience to the practice, which focuses on the intersection between sustainability and innovation.

He is a specialist in branding, green communications, and in corporate, consumer, technology, and business to business

marketing. Bob has managed multi-million dollar marketing programs and has run programs and projects for some of the largest

brand names in the world. In addition, he is a regular writer on sustainability, specifically alternative vehicles and renewable

energy. With all clients, Bob and his team create marketing programs that focus on the critical messages that build brands and

communicate messages effectively to target audiences. He uses a variety of creative approaches and delivers key messages

through traditional, online, and social media. He was Executive Vice President and Board Member at two major public relations

agencies, Burson-Marsteller and Grey Advertising's GCI public relations division. There he managed offices and client programs

in New York, Asia, and California. He is a graduate of Ohio State University (BA English) and for the last eight years he has

taught marketing, public relations, and writing at UCLA Extension.

Sustainovation Group: Core Team

Michael Boehm is Partner at Haig Barrett, Inc. and Director of their Sustainovation Group practice. He has over two

decades of international business experience, including 6 years in high tech in Taiwan and China. He knows how to use

sustainability frameworks to create growth opportunities, build business, and find new streams of profitability. As CTO at

Carsdirect.com, his platform sold over $100m of vehicles in first year of operation. As CEO of Solar Energy Development

International he developed solar concentrator technology in the 1990s. Educated at Northwestern University and Stanford

Graduate School of Business he teaches sustainability in programs at Darden School of Business, UCLA and the

University of Santa Clara. He is Chair of the Clean Tech / Sustainability Industry Group of the German-American Business

Association (GABA SoCal) and Co-Chair of the e-Mobility Task Force for the Los Angeles Economic Development

Corporation.

Anita S. Katzenbach, Senior Consultant at Haig Barrett, Inc. offers extensive experience in strategic planning,

organizational change, and global sustainability & innovation. Her background includes more than 15 years of international

experience with a strong industry focus on automotive, energy, and clean tech. She has held consulting and project

leadership positions in various for-profit and non-profit organizations, including Global Fortune 500 companies. She

teaches classes in the Global Sustainability Certificate programs at UCLA Extension and is a sustainability business

advisor for the Small Business Development Center at Santa Monica College. Anita serves on the Board of the Institute of

Management Consultants (IMC USA), the German American Business Association (GABA SoCal), and is also Co-Chair of

GABA’s Clean Tech / Sustainability Industry Group. She earned her Master’s Degree in Industrial & Organizational

Psychology from the RWTH Aachen Technical University in Germany.

.

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Page 23: Haig Barrett Overview Sustainovation Group

Contact:

Michael Boehm, Partner, Sustainovation Group

Direct: (310) 618-4096

Email: [email protected]

Bob Chew, Director, Sustainovation Group

Direct: (310) 383-0528

Email: [email protected]

Anita S. Katzenbach, Senior Consultant, Sustainovation Group

Direct: (310) 436-5944

Email: [email protected]

Haig Barrett, Inc.

General: (310) 556-9626

Website: www.haigbarrett.com & www.hbsustain.com

Los Angeles Office:

1801 Century Park East, 24th Floor, Los Angeles, CA 90067

Los Angeles - New York - London

Sustainovation Group